news

with upgraded configuration and double practicality, is the cheapest joint venture mpv also quite attractive?

2024-09-06

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

in the past two years, driven by new energy, domestic brands have caught up and taken the absolute initiative in the process of electrification and high-end development.

the most obvious one is the mpv track. from the current mpv sales list, we can find that among the top 10 models, domestic brands have accounted for more than half, and the starting prices of these cars are basically more than 200,000.

the strong rise of domestic mpvs has put tremendous pressure on joint venture brands. under such circumstances, some brands choose to cut prices to maintain sales, while others step up the launch of annual facelifts to update product strength.

however, behind the high-end development of a number of domestic mpvs, the mid- and low-end mpv market is still blank, especially in the 200,000-level household market, where there are not many models to choose from.

therefore, beijing hyundai kustu has set its sights on this market segment and brought its latest modified model.

on the eve of the chengdu auto show, beijing hyundai kustu was launched on the market with an official guide price of 171,800 to 220,800 yuan.

compared with other mpvs, although the kustu is not as popular, its characteristics have always been very obvious, and this facelift is to further amplify these features.

kustu has two characteristics: one is that it is small in size and suitable for home use; the other is that it is affordable and has a high cost-effectiveness.

in today's "big is beautiful" car market, all companies are pursuing larger body sizes, and mpvs over 5.2 meters long are everywhere on the market. but the problem is that for home use, too large body size is not so convenient in daily use, especially for home use, large-size mpvs are difficult to take into account daily commuting.

the body size of kustu is controlled within 5m, and the wheelbase is 3055mm. this size not only ensures the riding comfort of the whole family, but also makes daily driving easier.

at the same time, the 2024 kustu has also been upgraded in terms of comfort. first of all, the new car has upgraded the smart electric side sliding door. when the passenger is holding a baby or carrying luggage and it is inconvenient to manually operate the door, the vehicle can recognize and automatically open the electric side sliding door when the passenger brings the key close to the door.

in addition, at the seat level, the second row of the 2024 hyundai cruze is equipped with one-touch comfort zero-gravity seats, and is equipped with ventilation and heating functions. the seats can be placed at 135° in sleep mode. combined with the newly added double-layer laminated glass, the second row of riding comfort has been taken to a new level.

not only that, the second row of seats also supports lateral adjustment, which can narrow the distance between the two seats to make it easier for adults to take care of children. the popular small table is also present. it can be said that the designer has taken very good consideration for family users in some details.

in the past, when other joint venture brands still required extra payment to pick up cars, hyundai was already synonymous with cost-effectiveness. its sedans and suvs are priced lower than its competitors, and have richer configurations. the same is true in the mpv market. take kustu as an example. a medium-to-large mpv of a joint venture brand has a starting price of just over 170,000 yuan. at the same time, the 2024 model has also been upgraded in terms of appearance and configuration.

specifically, the new car has added hidden daytime running lights and smart welcome lights, added 3 new single-color and double-color body colors, plus 18-inch dense-spoke wheels and double-sided electric sliding doors, further enhancing the overall sense of refinement.

in terms of power, it continues to be equipped with two engines, 1.5t and 2.0t. the 1.5t engine has a maximum power of 170 horsepower, and the 20t engine has a maximum power of 236 horsepower. both are matched with an 8-speed automatic transmission and are also equipped with the hyundai smartsense safety system.

combining price and positioning, the most direct competitors of the 2024 kustu are the veteran trumpchi m8 and ruifeng rf8. one of them has a good reputation, and the other has the blessing of new energy. from the product level, the 2024 kustu still faces considerable pressure.

however, the two characteristics of kustu still have a certain appeal to home consumers, and it is also the only model in the same price range that has a joint venture identity, so the challenge is great, but it is undeniable that kustu is still a very special existence in the mpv market.