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this year, "china travel" has set off a wave of enthusiasm in the international tourism market. as the preferred destination for international tourism, shanghai is stepping up efforts to build itself into the first stop for inbound tourism in china.

on september 6, a reporter from the securities times learned from a press conference of the shanghai municipal government that in order to meet the growing inbound tourism boom, shanghai launched a route collection activity for all inbound travel agencies in the city, "feel shanghai: travel as a local! the most popular ways for foreigners to play" and finally selected and launched 121 boutique inbound tourism routes. these routes range from half-day micro tours to six-day full-dimensional in-depth experience tours, covering multiple dimensions such as cultural immersion, leisure vacation, and urban selection.

the 35th shanghai tourism festival will be held from september 14 to october 6, 2024, for a total of 23 days. to this end, shanghai has studied and launched the "support measures for tourism enterprises in shanghai to attract tourists to shanghai", increasing support for inbound tourism, and providing corresponding support to tourism enterprises that attract inbound tourists who stay in shanghai for more than 2 nights, tourism enterprises that attract tourists who enter shanghai ports and stay in shanghai for more than 2 days and are exempt from visas, and tourism enterprises that attract large international conferences and large overseas incentive tour groups.

planning and launch200 themed tour activities and products

at the press conference, zhong xiaomin, director of the shanghai municipal culture and tourism bureau, said that this tourism festival will plan and launch four series of traffic entry activities with the theme of "happy shanghai tour", six high-quality development action plans and 200 theme tourism activities and products in eight sections, striving to transform more urban resources into cultural and tourism resources, continuously promote the gathering of traffic, popularity and consumption, and achieve the three new festival goals of "using festivals to promote the market and create a new engine for the first stop of inbound tourism", "using festivals to renew and cultivate new practices of cultural and tourism quality productivity", and "using festivals to empower and build a new platform for international and domestic circulation".

in order to further encourage and support shanghai tourism enterprises to innovate tourism supply, expand tourism markets, attract urban traffic and promote tourism consumption, the shanghai municipal culture and tourism bureau took the lead in researching and launching "support measures for the city's tourism enterprises to attract tourists to shanghai", highlighting the support for seven aspects of tourism projects.

"from the perspective of support scope and policy orientation, there are four main characteristics." zhong xiaomin introduced that the first is to take into account both domestic and international tourism. the support for inbound tourism will be increased, including supporting tourism enterprises that attract inbound tourists who stay in shanghai for more than 2 nights, attracting tourism enterprises that receive transit visa-free tourists who enter shanghai ports and stay in shanghai for more than 2 days, attracting tourism enterprises that receive large-scale international conferences and large-scale overseas incentive tour groups, and encouraging tourism enterprises to strengthen domestic tourism, and providing corresponding support to tourism enterprises that attract domestic and foreign tourists who stay in shanghai for more than 3 nights by charter flights, charter ships, and tourist trains.

second, we encourage iterative tourism products. for example, tourism enterprises that innovate and iterate inbound tourism route products or domestic theme tour route products will be given corresponding support if the number of visitors of a single route product reaches a certain scale.

third, we will focus on online and offline linkage. we will insist on strong online traffic diversion and offline consumption, and provide corresponding support to online travel platforms that link up with airlines, hotels, scenic spots, sports events, commercial outlets, etc. to carry out consumption promotion activities, and attract a certain scale of tourists to shanghai and a certain proportion of foreign tourists.

fourth, guide and expand international influence. provide corresponding support to tourism enterprises that participate in major international overseas tourism exhibitions and promotion activities and publicize shanghai's high-quality cultural and tourism resources and inbound tourism products.

in order to consolidate the advantage of being the first stop for inbound tourism in china and attract more overseas tourists to "enjoy shanghai", zhong xiaomin introduced that in addition to launching more than 120 high-quality inbound tourism routes, shanghai is also constantly optimizing inbound tourism service measures to effectively improve the level of convenience for inbound tourism.

cheng meihong, deputy director of the shanghai municipal culture and tourism bureau, revealed that shanghai will also link up with world-class tourism resources such as dunhuang and huangshan, and gather top international cultural and tourism ips such as disney and lego to further enrich the supply of cultural and tourism products, demonstrating shanghai's resource allocation capabilities as the first stop for inbound tourism in china and its international influence as a world-renowned tourist city.

inbound tourism has always been a dominant industry in shanghai's tourism industry, and it has been in a leading position in the country. since last year, shanghai's inbound tourism has shown a good trend of accelerated recovery. in the first half of this year, more than 3 million inbound tourists were received, an increase of more than 140% year-on-year.

"golden autumn shopping and tourism season" launches a series of consumption promotion activities

as one of the benchmark activities of the "shanghai summer" international consumption season, during the 35th shanghai tourism festival, shanghai's commercial sector will hold the "golden autumn shopping tourism season", focusing on "buying good things", "excellent experience" and "enjoying delicious food" to launch a series of consumption promotion activities.

liu min, deputy director of the shanghai municipal commission of commerce, introduced that shanghai will organize and implement the national and shanghai consumer goods trade-in policy around "buying good things", organize and hold the "automobile consumption carnival" event, and according to national policies, individual consumers will increase the subsidy for scrapping and updating national 3 and below vehicles to purchase new energy passenger cars to 20,000 yuan, and the subsidy for purchasing fuel passenger cars with a displacement of 2.0 liters and below to 15,000 yuan. in addition, shanghai's automobile renewal consumption subsidy standard has also been increased accordingly, and the subsidy standard for individual consumers to trade in old vehicles for scrapping and updating, and replacing national 5 and below vehicles to purchase new energy vehicles has been increased to 15,000 yuan, and the subsidy standard for purchasing fuel passenger cars has been increased to 12,000 yuan.

at the same time, the "shanghai quality consumption festival" was organized to actively promote "home consumption". liu min introduced that according to national policies, shanghai will provide a subsidy of 20% (2,000 yuan) of the sales price for each single product of 8 major categories of home appliances such as refrigerators and washing machines, and a subsidy of 15% (2,000 yuan) of the sales price for each single product of the purchase of class 1 energy-efficient products, and a subsidy of 15% (2,000 yuan) of the sales price for the purchase of class 2 energy-efficient products. in addition to national policies, shanghai has also superimposed shanghai's support policies, expanding the scope of home appliance subsidy categories, increasing subsidies for home decoration, building materials, home furnishings and aging-friendly products, and providing a subsidy of 15% (2,000 yuan) of each sales price for the purchase of products that meet the city's subsidies.

in order to cooperate with the subsidy policy for the replacement of old appliances with new ones, the shanghai home appliances industry association, the home decoration and building materials industry association, and the furniture industry association have actively organized enterprises to carry out consumption promotion activities. all consumers in shanghai who purchase home appliances, home furnishings, home decoration and other products can enjoy corresponding policy support. "in the near future, we will announce the implementation details of the national and municipal policies on the replacement of old appliances with new ones and the policy questions and answers." liu min said.