new ai forces gather in hangzhou. why does this e-commerce challenge attract young people from all over the world?
2024-09-06
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zhu yao, reporter of chao news client
maxim wright, a young german man who loves table tennis, wants to buy a pair of his favorite rackets. with so many products available, how can he quickly find the high-quality products he likes on cross-border e-commerce platforms through searches and good reviews?
when selling a fashionable jacket on a cross-border e-commerce platform, does the seller need to add product attribute descriptions by himself? with the help of the entity recognition big model, can the product attribute descriptions such as "is it padded?" and "is it made of wool?" be directly told to more consumers?
small but real demand problems have been solved with a new approach under the new power of ai.
alibaba global e-commerce challenge
on september 4, the final of the 2024 alibaba global e-commerce challenge hosted by alibaba international was held in hangzhou, with a brainstorming session centered around the theme of the competition, "using artificial intelligence technology to solve e-commerce pain points." at the challenge site, young minds sparked bright ideas, and the solutions presented on site were also interesting.
chao news reporters noticed that many contestants focused on smart shopping assistants, such as product search customer service that understands shopping needs through multiple rounds of dialogue, smart search that can recognize hand-drawn pictures, and augmented reality (ar) product preview tools that allow customers to preview digital products in a real environment.
maxim wright and three young people from different countries formed a multinational team "eurobaba" to participate in the competition and eventually made it to the finals. focusing on consumer pain points, the team envisioned an ai-generated tool that can tailor user needs. for example, if someone moves to a new home, after the user describes the actual situation, ai can recommend suitable personalized products based on the moving scenario.
there are also some interesting and practical features that are eye-catching, such as a skin care assistant customized for beauty lovers, a gift assistant specifically for asian users, and a mini-game that can turn purchased physical goods into digital assets to decorate the virtual space.
as the most popular track, participating teams showed their talents to make shopping easier. at the same time, innovative applications for global merchants have also become a hot topic.
after fierce competition, the crashcourse team from singapore management university won the championship with its "cross-border compliance artifact" solution that benefits small and medium-sized businesses and was able to provide real-time feedback on product compliance based on changing regional regulations.
"for any company, how can you bring products to market while complying with regulations? the answer is automation." three singaporean guys who are still in their sophomores took the stage and shared their joy of winning the award: "the competition experience has helped us expand our boundaries, and the review teachers have also provided us with valuable insights. we will continue to use what we have learned in the competition to promote innovation in the e-commerce industry."
the singaporean university student team that won the 2024 challenge
since its launch in 2021, the alibaba global e-commerce challenge has been committed to providing a platform for young talents around the world to showcase their talents and creativity.
since the challenge was launched in june this year, it has attracted thousands of college students from all over the world, including chinese universities. after two months of selection, 11 teams from around the world started the final competition in hangzhou. the 11 teams that entered the finals are from many well-known universities in europe, america, east asia and southeast asia, and the average age of the contestants is only 21 years old.
it is reported that after the last competition, many contestants from china, south korea, france, spain, ethiopia, canada and other countries joined alibaba international for internship.
in recent years, alibaba international has also been vigorously developing ai e-commerce. the latest progress shows that alibaba international ai has been implemented in more than 40 e-commerce scenarios, covering the entire chain of cross-border e-commerce, including product graphics, marketing, search, advertising, seo, customer service, refunds, store decoration, etc. 100 million products have been optimized, and 500,000 small and medium-sized businesses have benefited from it.
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