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jimu news commentator qu jing

on september 4, a netizen said that when he was on a xiamen airlines flight, he accidentally found a suspected surrogacy advertisement on the inside page of xiamen airlines' official magazine. on september 5, xiamen airlines responded to the reporter that the relevant magazine had been removed and the reason for the advertisement was being investigated and verified.

the picture posted by the netizen shows that the name of the magazine cover is "xiamen airlines" with the word "09" next to it, which should be the new issue in september 2024. one of the inner color page advertisements shows that the theme is "new proposition on fertility". a company called "xx international" claims to be a full-process fertility solution provider, and its slogans include "no need to go through ten months of hard work, just enjoy the good results", "overseas test tube", "give birth whenever you want", etc.

the magazine cover and pages posted by the netizen (source: video screenshot)

the netizen complained, "there is no need for ten months of pregnancy, the hint is too obvious!" "can they advertise blatantly when the industrial chain is not in the country? the key is that this advertisement is printed in xiamen airlines' own official magazine?" once this matter was exposed, it immediately attracted widespread attention and heated discussion among netizens.

although the company involved claimed that it was not engaged in surrogacy business, but only "made it easier for customers to get pregnant through answering services" and that everything was "a misunderstanding of the passengers", the intention of the wording of the advertisement was obvious. as we all know, surrogacy is illegal in my country. even in some foreign countries, commercial surrogacy is not defined as illegal, but the airlines and planes are in china. this "edge ball" and controversial overseas surrogacy gray industry chain was blatantly promoted in regular aviation internal publications, which is really shocking.

according to the relevant provisions of the advertising law, the content of advertisements must be legal and compliant, and must not contain any information that violates national laws and regulations, and must not disrupt social public order or violate social good customs. even if this advertisement really only promotes surrogacy in its expression, it is absolutely not suitable to be published in the airline's publications and placed on the plane for passengers to read.

as a well-known airline, xiamen airlines' official promotional materials should have been responsible for popularizing aviation knowledge and shaping its brand image. publishing such advertisements would not only have an adverse social impact and tarnish the brand's reputation, but it would also likely result in the airline being the publisher of illegal advertisements and bear corresponding legal liability.

what is even more worrying is that this incident reveals a wider phenomenon: in real life, similar surrogacy and egg-buying advertisements are ubiquitous. they have penetrated into our lives in various forms, especially in places with large traffic such as hospitals and universities. in women's restrooms in public places, such small advertisements are common. there are also many surrogacy advertisements packaged as "sharing posts" and "grass-planting posts" on the internet platform.

previously, many women had taken practical actions to advocate on the internet, asking people to use lipstick or markers to cover up such ads, or to use nail clippers to clean them up, to prevent women from making wrong decisions due to the temptation of temporary benefits. but now, such surrogacy ads have appeared in a more covert and "high-end" form, and even boarded airplanes in broad daylight, achieving "airborne transmission", which is undoubtedly a serious provocation to the law and social morality.

the pervasiveness of surrogacy advertisements has not only seriously damaged the rights and dignity of women, but also disrupted the social ethical order, creating a distorted atmosphere of "surrogacy is only illegal in our country" and "surrogacy also has its reasons", which is not conducive to forming a social consensus of "respecting life and resisting surrogacy". these advertisements often whitewash surrogacy with flowery words, only talk about the benefits but not the harms, induce people with fertility needs to "spend money to buy a belly", and tempt some women with poor economic conditions to sell eggs and rent out their wombs, seriously threatening women's health and safety, destroying and endangering the most basic equality between people, and more likely to breed other illegal and criminal activities, posing a potential risk to social stability. therefore, the governance and eradication of such advertisements cannot rely solely on the spontaneous actions of the people, but should have more stringent and effective supervision measures.

whether online or offline, regulatory authorities should increase publicity efforts on relevant laws and regulations, raise the public's legal awareness, clarify the illegality and harmfulness of surrogacy advertisements, and increase crackdowns on illegal advertisements. we must strengthen all-round management and regular supervision, and severely punish advertisers and related platforms that violate regulations in accordance with the law.

all media platforms and public places that can serve as advertising carriers should be more vigilant against illegal advertising. both online and offline media should establish and improve review mechanisms, strictly control advertising content, and proactively discover and deal with possible illegal advertising issues. they must not become "accomplices" of surrogacy advertising. once illegal advertising is discovered, measures should be taken immediately to clean it up, eliminate the impact, and actively cooperate with regulatory authorities in investigations.

managers of offline public places and urban management law enforcement officers must also implement cleaning and inspection mechanisms, implement grid management, increase law enforcement efforts, and promptly and efficiently remove illegal advertisements including "surrogacy" advertisements, plugging loopholes that may allow illegal activities to take advantage of the situation.

all media and advertising practitioners should take the initiative to assume social responsibility, consciously abide by laws and regulations and professional ethics, and not produce or publish any form of "surrogacy" advertisements. only when the whole society works together to do its part to rectify the "surrogacy" black industry can we effectively curb the spread of "surrogacy" advertisements, protect women's rights and dignity, safeguard the bottom line of ethics and human rights, and promote a fair and just social environment.