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hearts on fire, an internationally renowned jewelry brand, is renowned worldwide for its exquisitely cut sparkling diamonds. this time, hearts on fire released a new "love, unleashed" promotional video, which interprets the different aspects of love from romantic love, true friendship to self-pampering. the promotional video accurately captures the heroine's cordiality, enthusiasm and otherworldly charm with dynamic and smooth shots, which is very contagious. at the same time, the promotional video also implies that love is around us and is composed of different aspects, bringing more joy and longing to our lives.

launched in may 2023, the vela series is inspired by the graceful shape and light beauty of feathers, elegant and strong. the series of novel diamond jewelry cleverly interprets the softness, soft curves and neat and beautiful lines of feathers, such as french-cut pavé diamond asymmetrical earrings, french-cut pavé suspended diamond necklaces, cathedral diamond rings and french-cut pavé diamond rings.

the exquisite french-cut pavé setting technique is a highlight of the hearts on fire vela series. this technique requires full hand-made production, and the production time is many times longer than that of ordinary inlays, so it is mostly used in high-end jewelry. the vela series makes extensive use of this ingenious craftsmanship. the french-style inlays with fine deep v-shaped facets maximize the brilliance of diamonds, presenting an eye-catching modeling effect, while also giving the work a unique charm.

each of the magnificent engagement rings in the hearts on fire hertzphia vela series also uses unique cathedral diamond inlays to show the light beauty and form of feathers floating in the air. the dazzling and intoxicating ring cleverly uses a very small amount of metal setting and a baseless structure to fully release the exquisite and gorgeous charm of diamond jewelry, and also symbolize the connection between the hearts of lovers, telling the everlasting love. the simple and neat four-claw inlay embellishes the ring, and under the light and shadow of the gilded color, it fully displays its glorious charm.

the vela series reflects hearts on fire's unique diamond wisdom, exquisite craftsmanship and ingenious design. from stunning diamond jewelry to styles that can be matched at will, the new designs cover bold and novel, exquisite and charming, and simple and classic styles. they are very innovative and can be flexibly applied to different occasions, providing women with more personalized matching options.

from september 5, 2024, the new diamond jewelry from the hearts on fire vela collection will be available at designated retailers, specialty stores and the official website heartsonfire.com worldwide.

advertising image description

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vela 18k white gold french cut pave asymmetric earrings ¥193,200

vela 18k white gold crossover pave diamond necklace ¥342,400

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vela 18k white gold drop diamond earrings ¥39,600

vela 18k white gold french cut pave double row diamond ring ¥43,800

vela platinum cathedral diamond ring

each diamond is unique and the final price depends on its color and clarity

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vela 18k white gold french cut pave floating climbing diamond earrings ¥116,000

vela 18k white gold crossover diamond necklace ¥29,600

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vela 18k white gold french cut double row pave diamond climbing earrings ¥28,600

vela 18k rose gold french cut pave floating diamond necklace ¥51,000

vela 18k white gold french cut pave floating diamond necklace ¥51,000

vela 18k white gold french cut pave diamond ring ¥19,800

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vela 18k gold french cut double row pave diamond climbing earrings ¥28,600

vela solitaire platinum diamond ring

vela platinum halo diamond ring

vela platinum cathedral diamond ring

each diamond is unique and the final price depends on the color and clarity

vela series diamond jewelry

vela platinum cathedral diamond ring

each diamond is unique and the final price depends on the color and clarity

(from top to bottom)

vela 18k gold french cut pave double row ring ¥43,800

vela 18k white gold french cut pave double row ring ¥43,800

(from top to bottom)

vela 18k white gold french cut pave diamond necklace ¥28,800

vela 18k white gold crossover diamond necklace ¥29,600

(from top to bottom)

vela 18k white gold crossover pave diamond bracelet ¥123,000

vela solitaire platinum diamond ring

each diamond is unique and the final price depends on the color and clarity

(from top to bottom)

vela 18k gold french cut pavé diamond bracelet ¥61,400

vela platinum cocktail diamond ring ¥54,900

vela platinum cathedral diamond ring

each diamond is unique and the final price depends on the color and clarity

about hearts on fire

hearts on fire® is a modern and fashionable diamond jewelry brand, renowned worldwide for its exquisitely cut, sparkling diamonds.

since its founding in 1996, hearts on fire® has been committed to carving the treasures of nature into dazzling diamonds, setting new standards for magnificent diamonds and excellent cuts. hearts on fire® strives for excellence in craftsmanship, coupled with a spirit of innovation and boundless creativity, so that the brand's diamond jewelry can illuminate every beautiful moment.

hearts on fire® was acquired by chow tai fook jewellery group in 2014 and became a subsidiary brand. the brand's diamond jewellery is marketed globally through hearts on fire® specialty stores, official website and 680 points of sale worldwide.