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september 2024 - damiani, a high-end jewelry brand renowned for its exquisite italian craftsmanship, will present the gorgeous and unique margherita desert garden secret high-end jewelry watch at the 24th grand prix d'horlogerie de genève (gphg). as one of the special series of masterpieces assembled to celebrate damiani's 100th anniversary, this luxurious watch stands out in the "jewelry watch" category of this year's grand prix d'horlogerie de genève and has been shortlisted for the finals, competing for the award in this category with jewelry watches from five other luxury brands. from september 12 to november 22, 2024, this watch will also embark on a special tour carefully planned by the organizers of the grand prix d'horlogerie de genève, and will be exhibited in major cities around the world such as hong kong, ho chi minh city, new york and geneva, along with 89 other selected timepieces.

the damiani margherita desert garden secret high-jewellery watch is a masterpiece made of yellow and white gold. brown diamonds (27.87 carats), fancy yellow diamonds (2.22 carats), colourless diamonds (5.39 carats) and emeralds (8.20 carats) in different cuts such as princess square, marquise and brilliant shine brightly, adding a touch of warmth to the whole piece. damiani's skilled craftsmen devoted more than 300 hours of hard work, including 250 hours of production and 90 hours of gemstone setting, to create this exquisite piece of gold and precious gemstones. in the center of the margherita desert garden secret high-end jewelry watch, two daisy-shaped design elements are particularly eye-catching. through precise mechanical devices, the two daisies can move lightly, allowing the two "mysterious" watches with independent time zones hidden underneath to cleverly reveal their true dials, highlighting their creative functional attributes.

the grand prix d’horlogerie de genève awards ceremony will be held on wednesday, november 13, 2024, at the théâtre du léman in geneva.

about damiani

damiani was founded in valenza in 1924. it is an italian jewelry brand known for its extraordinary design and craftsmanship. as a century-old jewelry family, every piece of jewelry produced by damiani is made of high-quality gemstones and handcrafted by first-class goldsmiths. every detail is carefully processed to show the charm of unique design and exquisite craftsmanship. damiani adopts strict standards when selecting gemstones. only gemstones that meet the standards of purity, color and cut can complement damiani's designs.

the secret of exquisite craftsmanship has been passed down from generation to generation in the damiani family, from the founder enrico damiani to his son damiano, and then to the third generation of the family, guido, silvia and giorgio. guido, silvia and giorgio are now at the helm of the group company, jointly continuing the brand heritage, exploring the brand's potential value, and leading the brand into the future with a strategic vision.

with its unique style, design and all-italian craftsmanship, damiani is the only jewelry brand in the world to have won as many as 18 international diamond awards (the oscars of the international jewelry industry). damiani's extraordinary designs have been admired by many international celebrities, including tilda swinton, jennifer aniston, gwyneth paltrow and brad pitt, as well as famous italian movie stars isabella rossellini and sophia loren.

damiani has opened brand boutiques in global luxury shopping and cultural capitals such as milan, rome, paris, london, dubai, tokyo, beijing, shanghai, shenzhen, sanya, seoul, and moscow. in addition, it also has selective distribution cooperation with major high-end department store chains and multi-brand jewelry stores.