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audi: will build the largest product layout in brand history for china

2024-09-05

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on september 5, audi announced that it will build the largest product layout in its history for the chinese market, continuing to implement its strategic commitment to china.starting from mid-2025, the locally produced audi q6l e-tron model series based on the ppe luxury pure electric platform will sound the clarion call for this product plan. in the next two years, audi will work with two local partners to launch new high-end pure electric models and next-generation fuel models.

specifically, starting from mid-2025,audi will work with china faw to launch pure electric models based on the ppe platform specifically for the chinese market. the first model will be the audi q6l e-tron.

in addition, a new generation of local models based on the ppc (premium platform combustion) luxury fuel vehicle platform will also be unveiled, including the new audi a5 family. the audi a5 family will be jointly produced by china faw and saic group and provide different body styles.

dr. johannes roscheck, president of audi china, said: "as part of audi's strategic growth plan in china, we will comprehensively upgrade our product lineup and work together with strong local partners to promote the development of the same audi brand and bring more high-quality products to chinese users." the upcoming products include new high-end pure electric models and the next generation of high-end fuel models.

katy tsang, executive vice president of sales and marketing at audi china, said: "audi's goal has always been to bring excellent products and customer experience to our users. the new audi product lineup will be smarter, more connected and more progressive."

it is worth mentioning that audi ag has adjusted the naming method of its globally released vehicles since 2024. the numbers in the model names will become a symbol to distinguish between electric models and fuel models. from now on, even numbers will represent electric models, such as audi q6 e-tron, and odd numbers will represent fuel models, such as audi a5.the audi q6 e-tron is the first model to adopt this new vehicle naming convention.

it is particularly important to point out that while implementing the global vehicle naming rules,the audi a6l, one of the most successful models in china's high-end car market, will retain its current namethis decision fully reflects audi's recognition of the success of this model and its emphasis on high-end chinese customers.

(photo/text by wei wei)