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what is puzzling is that in august 2024, honda's terminal sales in the chinese auto market fell again. data released by honda china showed that in august 2024, honda's monthly terminal sales in the chinese auto market were 56,959 units.

honda

from february to august, honda's sales in china have declined year-on-year for seven consecutive months.

compared with the same period last year, honda china's terminal sales fell by 44.3%. obviously, in august 2024, honda china's terminal sales fell by more than 40% year-on-year.

for honda, a well-known car brand, this sales decline is somewhat high. after all, i think that honda should have better sales performance based on its popularity and reputation built up over many years in the domestic car market.

in fact, according to official data released by honda china, from february this year to august this year, honda china's terminal sales have declined year-on-year for seven consecutive months.

honda's august terminal sales announced

official data shows that in february 2024, honda china's monthly sales were 45,498 units, a 38.6% drop compared to the same period last year.

in march 2024, honda china's monthly terminal sales were 82,041 units, a 26.31% decrease compared to the same period last year.

in april 2024, honda china's monthly terminal sales were 73,831 units. compared with the same period last year, its sales fell by 22.22%.

honda

in may 2024, honda china's monthly terminal sales were 66,202 units. compared with the same period last year, sales fell by 34.66%.

in june 2024, honda china's monthly terminal sales were 68,966 units. compared with the same period last year, honda china's sales fell by 39.04%.

in july 2024, honda's monthly sales in the chinese auto market were 52,567 units, a 41.4% drop compared to the same period last year.

accord

sales volume has been declining year-on-year for seven consecutive months. does this mean that honda is facing a cold reception in the domestic auto market?

obviously, the data released by honda china showed that after entering 2024, judging from the terminal sales performance from january to august, only honda china's sales in january increased by more than 50%, and sales in the remaining 7 months all showed a year-on-year decline.

so, does this mean that honda is not popular in the domestic car market? i think that this cannot be said based on the current market sales performance.

on the one hand, there are major changes in the overall domestic car market, and the sales of mainstream japanese car brands in the domestic car market have mostly shown a certain downward trend.

it should be said that under such circumstances, although honda china's sales showed a certain year-on-year downward trend, it was inevitably affected by the overall market environment.

honda accelerates electrification transformation

second, judging from honda's sales performance in the domestic auto market, although its overall market sales scale is not as good as the same period last year, it is still remarkable.

official data from honda china shows that from january to august 2024, honda china's terminal sales volume was 525,432 units. compared with the same period last year, sales volume fell by 27.2%.

however, from the perspective of monthly average sales volume, honda china's average monthly terminal sales volume still reached 65,679 units. among domestic automakers, this sales volume is still a well-deserved mainstream brand.

therefore, based on the above two factors, i think that although honda china's terminal sales in the domestic auto market have declined year-on-year for seven consecutive months, it cannot be concluded that its market has been cold. of course, this sales decline for seven consecutive months is somewhat puzzling. after all, i always think that it should have better sales performance.

honda may be accumulating strength to rebound

by adjusting its layout and accelerating its electrification transformation, is honda accumulating strength for a rebound?

it is worth noting that honda has taken measures to better adapt to the current market situation.

it is understood that honda has previously announced that it will close or stop production at two factories in the domestic auto market. among them, gac honda will close the fourth production line with an annual production capacity of 50,000 vehicles in october 2024; dongfeng honda will suspend the second production line with an annual production capacity of 240,000 vehicles in november 2024.

this means that after the adjustment, honda's annual production capacity in the domestic auto market will change from 1.49 million units to 1.2 million units. however, it is worth noting that while shutting down related factories, honda will also put new factories into production in the domestic auto market to accelerate the transformation to electrification.

it is understood that dongfeng honda's new electric vehicle factory will be put into production in september this year. in november 2024, guang honda's new new energy vehicle factory will also be put into production.

i think that after the adjustment, honda will obviously be able to better adapt to the current situation of the domestic auto market. in this case, honda may once again create new sales results in the domestic auto market that are worth looking forward to.

does this mean that although honda's sales in the domestic auto market have experienced a short period of decline, it is accumulating strength to rebound? here, we wish honda, after completing the adjustment, to provide a better car experience for the chinese people and to gain a better development prospect in the domestic auto market.

finally, the sales data involved in this article comes from the data released on honda china’s official website.