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netizens are excited! taobao announced that it will support wechat payment and plans to adjust platform rules to cover all merchants! tencent, alipay and others responded, and experts interpreted

2024-09-04

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on september 4, several media reported thattaobao will fully introduce wechat pay.

afterwards, the news that "taobao will soon fully support wechat payment" quickly became a hot search on weibo and baidu.causing a stir across the internet

netizens cheered "that's great!"

in response, tencent said:currently, the function adaptation with taobao platform merchants is being opened. please pay attention to the taobao platform announcement for the specific launch time.

taobao, tencent, and alipay responded

on september 4, taobao and tmall respectively released the "solicitation of opinions on the addition of wechat payment capabilities on taobao" and the "solicitation of opinions on the addition of wechat payment capabilities on tmall". the background explanation is:to improve consumers' shopping experience, taobao and tmall plan to add wechat payment capabilitiesbased on the increase of the above services,taobao and tmall plan to adjust platform rules.it is reported that,this adjustment will cover all taobao and tmall merchants

according to cailian news agency,taobao is fully opening up wechat payment and is following up. as the technical department is still optimizing, it is currently opening up gradually.please check the payment page to see whether the user's order can be used." taobao customer service told reporters on september 4.as of now, wechat pay has not yet appeared on the taobao app.

tencent said:wechat pay has always adhered to the concept of open cooperation and actively explored interoperability and cooperation with various fields.previously, wechat pay has carried out payment interoperability cooperation with unionpay quickpass, jd pay, payment platforms under the three major operators, and digital rmb. in the future, it will continue to explore and provide convenience to users on the basis of ensuring transaction security.

in response, alipay said: "openness, collaboration, innovation,sharing is the basic spirit of the internet and the general trend of industry development. alipay will uphold this spirit and continue to deepen strategic cooperation with taotian group, increase technological innovation and product innovation, and continue to create greater value for merchants and consumers. we firmly believe that openness creates a greater future. alipay will increase open cooperation not only in payment products, but also in internet technology, ai technology products and a wider ecosystem, to help the vitality and prosperity of the digital economy and open up a larger business space for the alipay platform. "

specializehome: a new round of "interconnection" will begin

bring win-win results to all parties

it is generally believed that the addition of wechat pay to taobao on the basis of multiple payment tools will have no substantial impact on alipay.

according to public information, alipay and china unionpay have been communicating and exploring closely based on barcode interoperability since 2020. in 2021, unionpay quickpass can be used for consumption on taobao. since then, taobao has gradually connected to mainstream payment tools such as digital rmb, yipay, and hebao.

"from the actual results, this is not the first time that taobao has introduced more payment companies, and alipay has provided taobao with new payment channels more than once. taobao's payment page still prefers alipay, and alipay will continue to provide services for taobao in the future. considering the historical origins and familiarity, some future innovative payment methods will most likely occur between taobao and alipay." said wang pengbo, senior financial industry analyst at broadcom analytics.

in fact, taobao and alipay have been developing independently for many years. it is reported that alipay was established as an independent company in 2004, and then fully opened to the outside world in 2008, providing services to online platforms including many e-commerce companies, and gradually developed into a third-party payment platform that must be selected by the entire industry.

wang pengbo analyzed that considering that alipay has continued to increase its openness and product innovation both online and offline in recent years, the proportion of non-taobao business in alipay's transaction volume should increase year by year.

on the other hand, su xiaorui, a senior researcher at suxi intelligence, pointed out that "this also means that the old labels of alipay, such as 'taobao's brother company', will be diluted, reflecting the clear and neutral relationship between alipay and taobao, which will be beneficial for alipay to further consolidate its market reputation, expand incremental customers, and tap into cooperation potential."

on september 4, meituan's food delivery and hotel businesses launched alipay mini programs and launched joint operations. since 2020, meituan's bicycle, power bank, medicine purchase, food delivery and other businesses have successively cooperated with alipay.

industry insiders generally believe that with the addition of wechat pay to taobao and the in-depth cooperation between meituan and alipay, china's internet will usher in a new round of "interconnection and interoperability", bringing win-win results to all parties.

edit|||duan lian gai yuanyuan du hengfeng

proofreading|wang yuelong

cover image: visual china (image and text are unrelated)

daily economic news is compiled from securities times, securities daily, jiemian news, cailianshe, china economic net, public information, etc.

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