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on september 4, taobao released the "solicitation of opinions on adding wechat payment capabilities to taobao," and it is expected that wechat payment will be fully integrated by the end of this month.

the news that "all grudges were forgotten after meeting" between the giants taobao and wechat quickly became a hot topic on weibo, topping the list at 16:50 in the afternoon of the 4th. as of 8:00 in the evening, the news was still ranked third on the hot search list.

according to taobao's announcement, in order to enhance consumers' shopping experience, taobao plans to add wechat payment capabilities, and will gradually open them to all taobao tmall platform sellers seven days after this announcement is published.

in response to this, wechat pay stated: currently, the function adaptation with taobao platform merchants is being opened. please pay attention to the taobao platform announcement for the specific launch time.

wechat pay also emphasized that: wechat pay has always adhered to the concept of open cooperation and actively explored interoperability cooperation with various fields. previously, wechat pay has successively carried out payment interoperability cooperation with unionpay quickpass, jd pay, payment platforms under the three major operators, and digital rmb. in the future, it will continue to explore and provide convenience for users on the basis of ensuring transaction security.

some analysts said that this interoperability between taobao and wechat will bring a more convenient service experience to users who prefer to use wechat payment. for merchants, this will undoubtedly open up new business opportunities and is expected to further consolidate taobao's dominant position in the e-commerce competition.

at the same time, in response to the news of the interconnection between taobao and wechat pay, alipay said: "openness, collaboration, innovation and sharing are the basic spirit of the internet and the general trend of industry development. alipay will uphold this spirit and continue to deepen strategic cooperation with taotian group, increase technological innovation and product innovation, and continue to create greater value for merchants and consumers. we firmly believe that openness creates a greater future. alipay will increase open cooperation not only in payment products, but also in internet technology, ai technology products and a wider ecosystem, to help the vitality and prosperity of the digital economy and open up a larger business space for the alipay platform."

in the past two years, interconnection and interoperability, as the main line of "competition and cooperation" among internet giants, has been releasing new news from time to time.

the intercommunication between taobao and wechat has also seen new developments from time to time. in june last year, ads in wechat moments were able to jump directly to the taobao site, and taobao links in wechat chats no longer needed to be opened by copying a password and then going to the taobao app, but could directly open the taobao page.

in february this year, some netizens discovered that their taobao orders could be directly transferred to wechat pay for payment. in response, taobao customer service said that wechat pay is currently only gradually open to some users and only supports the purchase of some products. at that time, as soon as this news came out, it instantly became a hot search on weibo.

back then, wechat pay and alipay were fighting to the death for users. with the growing development of the internet economy, in 2021, the ministry of industry and information technology launched a six-month special rectification campaign for the internet industry, focusing on requiring internet companies to rectify problems such as blocking url links. since then, alibaba and tencent, and even major internet giants, have begun a step-by-step journey of "demolishing walls".

in september 2021, wechat announced that it would implement new external link management measures in stages and steps. two months later, users will be able to directly access external links in private chat windows; at the same time, the direct access function of e-commerce external links will be piloted in group chat scenarios. in 2023, wechat will allow merchants to place advertisements on wechat video accounts, moments, mini programs, etc. through alimama, and directly jump to taobao tmall merchant stores, product detail pages, taobao live broadcast rooms, etc.

in fact, on september 4, the same day that taobao announced plans to add wechat payment capabilities, according to the news from lastpost, meituan’s two core businesses, food delivery and hotels, officially entered the alipay mini program. meituan’s group buying business is also in internal testing and will be launched soon. previously, ordering food delivery in alipay could only be done through ele.me, and placing orders in meituan with alipay required an extra step. previously, meituan bikes could only be unlocked by scanning the code in the meituan app, and later they were connected to wechat payment and alipay.

indeed, in the past one or two years, the entire internet industry has faced many challenges such as slowing growth, reducing costs and increasing efficiency. for example, the e-commerce industry has fallen into an unprecedented internal circulation, and industry problems such as "only refunds", freight insurance, and low prices have also spawned a lot of industry chaos. some analysts say that the e-commerce ecosystem has entered a vicious cycle, and it is urgent to rebalance the interests of consumers and merchants.

taobao's plan to add wechat payment is actually one of the important strategies of taobao's intensive policy adjustment this year. recently, taobao has systematically relaxed the refund-only policy and continuously optimized the "good price" strategy. on september 3, taobao launched the "return treasure" in the return and exchange scenario. it is reported that the return treasure has begun testing in some merchants at the end of august and is expected to be gradually opened to all taobao tmall merchants in september. according to calculations, if all merchants choose to order the "return treasure", taobao will reduce the total cost of merchants by at least 2 billion yuan throughout the year.

on august 30, the state administration for market regulation announced on its official website that it had supervised alibaba group holding ltd. to complete three years of rectification. alibaba responded later, saying, "for alibaba, this is a new starting point for development. in the future, we will continue to focus on innovation, adhere to compliant operations, increase investment in science and technology, promote the healthy development of the platform economy, and create more value for society."

obviously, internet giants are accelerating the pace of interconnection, providing better experience for users and merchants through greater openness, efficiency and more choices, thereby achieving cost reduction, efficiency improvement and sustainable growth of the platform itself.