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lotus ceo: lotus cars will become the chinese name of lotus. chinese people are impressed by lotus

2024-09-04

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according to fast technology news on september 4, it is reported that recently, lotus group ceo feng qingfeng revealed in an interview with the media that lotus cars will soon become the official chinese name of lotus.

feng qingfeng said that the reason why lotus’ chinese name was changed to “lu tesi” was becausethis is because when lotus entered the chinese market, the name "lotus" had already been registered by another parts company.

this parts company has never used the name "lotus" in the field of complete vehicles. under this circumstance, after more than two years of efforts by lotus, the chinese name "lotus" will return.

feng qingfeng said, "chinese consumers still have a very deep impression of 'lotus'.'lutes' is the transliteration of lotus, but when it comes to 'lotus', consumers will have more feelings. "

it is reported that lotus is a world-renowned sports car and racing car manufacturer, and its name in china was once translated as "lotus sports car".

as early as 2017, geely signed an acquisition agreement with malaysia's drb-hicom group to acquire 49% of proton's shares and 51% of lotus group's shares. since then, lotus has become a sports car brand under geely.

at present, lotus sells two models in china, emeya and eletre, with price ranges of 668,000-1,368,000 yuan and 728,000-1,238,800 yuan respectively. both are pure electric models.

feng qingfeng revealed that lotus will release a new car at the end of next year, which is expected to bring more sales and performance to the company;in the first half of this year, lotus delivered a total of 4,873 new cars.