news

goldlion has a strong sense of patriotism. since its establishment in 1968, it has actively responded to the country's call, accelerated the formation of new quality productivity through high-quality development, and helped enterprises to move forward steadily in the fierce market competition.

goldlion store

original aspiration and craftsmanship for half a centurykeep moving forward

goldlion was founded in 1968. at the time of its establishment, the founder, dr. zeng xianzhi, only had a pair of scissors, a sewing machine and other simple tools to produce ties in a 60-square-meter family workshop. after the hard work of dr. zeng xianzhi, goldlion became a household name. the advertising slogan "goldlion - the world of men" became famous and renowned.

in the 56-year history of brand development, goldlion has always upheld the rigorous and pragmatic clothing tradition and exquisite craftsmanship. its business has also gradually expanded from high-end ties to ready-to-wear, shoes, leather goods, and accessories. it has become one of the earliest brands to bring formal wear culture to the mainland and an active participant and witness of the country's reform and opening up. goldlion has invested heavily in the research and development of core technologies, driving the "product power" system of core products with high-frequency, multi-scenario products, and promoting high-quality development.

goldlion logo

continuously improve industry standards and set industry benchmarks

entering a new era with new quality productivity as the development direction, goldlion sticks to its craftsmanship, inherits classic craftsmanship, combines self-developed technology to drive innovation, and builds a moat for brand development. at present, goldlion has obtained 74 patents, including 7 invention patents, 45 utility model patents and 22 appearance patents.

goldlion actively responds to the national development strategy of "building a strong country with quality" and participates in the drafting of a number of national and industry standards such as "high-quality business menswear", "high-quality ties", and "light business shirts". at the same time, the brand won the "china clothing patent excellence award" for two consecutive years in 2023 and 2024, and was selected for the "recommended list of preferred brands for high-quality development of china's consumer goods market" and other 201 consumer market honors.

goldlion certificate

inheriting chinese culture and radiating brand charm

goldlion has a strong sense of patriotism and has always fulfilled its social responsibilities through actions. it also regards the inheritance of traditional culture as its brand mission.

dr. zeng xianzhi, the founder of goldlion, was invited to visit the old summer palace in 1993. after seeing the remains of the old summer palace, he decided to donate rmb 8 million to protect and repair the old summer palace. dr. zeng xianzhi's charitable act directly promoted the reconstruction of the old summer palace wall, allowing the world to see the old summer palace ruins park today. zeng zhiming, chairman of goldlion group, has always passed on the patriotic sentiment and worked with the group to conduct in-depth cooperation with the old summer palace. the two parties jointly released a series of products to promote oriental aesthetic design and reshape the new national trend. at the same time, goldlion sponsored the "goldlion·old summer palace fourth cultural and creative design competition", which jointly promoted the development and transformation of the cultural relics resources of the old summer palace.

goldlion xingguofu·yuanmingyuan joint series clothing

in order to better establish the connection between the new generation of consumers and traditional culture, goldlion created a new sub-brand goldlion 3388 to interpret the new chinese style, integrate chinese aesthetics into contemporary menswear, deliver the chinese lifestyle experience to the new generation of consumers, and present the brand's historical heritage and spirit of exploration.

golidlion3388 cultural life center

56 years of hard work and progress, half a century of endurance. facing challenges and opportunities, on the journey of "craftsmanship" and "high quality" development, goldlion will continue to accurately understand the lifestyle of consumer groups, constantly explore new technologies and design concepts, provide consumers with a more excellent and appropriate wearing experience, and also let goldlion move forward to achieve the journey of a century-old brand!

source: china entrepreneur daily

(source: financial information)

for more exciting information, please download the "jimu news" client from the application market. please do not reprint without authorization. you are welcome to provide news clues, and you will be paid once adopted.