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it’s 2024 now. how to choose between hybrid and pure electric?

2024-09-04

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recently, the cpc central committee and the state council issued the "opinions on accelerating the comprehensive green transformation of economic and social development", which is the first time that the central government has made systematic arrangements for accelerating the comprehensive green transformation of economic and social development. among them, the "opinions" put forward clear requirements for the green transformation of the transportation sector. by 2035, new energy vehicles will become the mainstream of new sales vehicles. new energy vehicles have become an important carrier for achieving "carbon neutrality", "carbon compliance" and protecting the green earth. this also means that electric drive has become one of the mainstream directions of the future automotive industry. in order to meet the growing electrification needs of chinese users, nissan, as a veteran automaker with 77 years of research and development and production history of electric drive models, is also accelerating the deployment of electric drive and accelerating the iteration and update of products and technologies.
nissan e-power logo (nissan e-power technology logo)
unrelieved mileage anxiety?
advantages in power, quietness, and intelligence have become the main reasons why more and more consumers choose new energy vehicles. in the "global and china new energy vehicle industry operation status and user consumption behavior survey data" released by iresearch consulting, more than 70% of consumers are optimistic about new energy vehicles. however, although new energy vehicles are good, consumers are not without concerns when choosing. iresearch's survey also shows that in 2024, the primary factor for chinese consumers to buy new energy vehicles is the maximum range. this data survey also coincides with the actual experience of consumers. new energy vehicles have almost become synonymous with the inability to travel long distances. during holidays, crowded queues at high-speed charging stations are a common hot topic. fortunately, market demand and technological progress have provided broad space for the proposal of new solutions. in the field of new energy vehicles, it is not impossible to have both fish and bear's paw. the emergence of hybrid power takes into account the advantages of new energy vehicles on the one hand, and directly hits the consumer pain point-mileage anxiety on the other hand. in fact, the solutions proposed by some car companies even exceeded consumers' expectations and were well received in the market. for example, nissan's e-power technology won the "global new energy vehicle frontier and innovative technology" award at the first "2019 world new energy vehicle conference" co-organized by the china association for science and technology and the people's government of hainan province.
e-power technology powertrain
in simple terms, e-power technology uses the engine to fully utilize the advantages of battery power, while avoiding the potential loss of energy flow due to two power systems. this technology is different from the traditional hybrid system, in which the low-power motor needs to work with the fuel engine to provide driving force for the wheels when the battery power is low (or during high-speed driving). in nissan's e-power technology power system, the fuel engine is no longer connected to the wheels, it only serves to charge the battery. it can be said that its feature is full motor drive, that is, the wheels are completely powered directly by the motor, thus providing a driving experience comparable to that of pure electric vehicles. in terms of the cost of use that consumers are concerned about, since its engine is only used for power generation and can always be kept in the best working condition, the e-power technology also achieves excellent fuel economy. compared with pure electric vehicles, the "nirvana" of e-power technology directly hits the pain points of consumers and resolves the mileage constraints of new energy vehicles.
schematic diagram of various drive principles
in addition, another advanced technology of nissan, e-4orce snow fox electric four-wheel drive technology, combines electric technology and four-wheel drive control technology with chassis control technology, achieving a huge leap in acceleration, steering and braking performance comparable to the latest sports cars; with high power and high torque output, it achieves extraordinary smooth acceleration. at the same time, independent braking control achieves excellent handling performance, and the precise control of dual motors ensures the comfort of drivers and passengers on any road surface. it is worth mentioning that nissan applied this technology in the lunar rover prototype jointly developed with the japan aerospace exploration agency (jaxa), improving the driving performance of the lunar rover on the complex terrain on the lunar surface.
when talking about the popularity of new energy vehicles, we have to talk about the development of battery technology. in fact, battery performance has always affected people's car purchase choices. nissan is actively promoting the research and development of the next-generation technology-all-solid-state battery (assb). all-solid-state batteries have greater potential in terms of safety, charging speed, and energy density, and can be further optimized in size and weight, which helps to expand the flexibility of vehicle size and layout. nissan plans to double the energy density of batteries and shorten charging time by 1/3 by 2028 through the popularization of solid-state batteries. at present, nissan's pure electric products equipped with advanced power technology and battery technology have outstanding performance in terms of endurance achievement rate, providing a complete solution to consumers' mileage anxiety.
diagram of different types of batteries
electrification technology drives social vision
as a car company with 77 years of r&d and manufacturing history of electric drive models, nissan has been constantly innovating in the field of new energy vehicles and has accumulated considerable technical resources. against the backdrop of global energy transformation, nissan has formulated more positive and pragmatic action goals, and has clarified the strategic vision, goals and path of future intelligent and electric drive transformation with "vision 2030" and "the arc nissan electric arc plan".
in "the arc", it is clearly stated that by balancing the combination of electric drive and internal combustion engine products and increasing sales in major markets, a tailored regional strategy and accelerated electric drive transformation will be achieved; and by building smart partnerships, enhancing the competitiveness of electric drive models, differentiated innovation and expanding new revenue growth points, electric drive transformation and ensuring long-term profit growth will be achieved. in terms of models, nissan plans to launch 34 electric drive models from fiscal 2024 to fiscal 2030, covering all market segments.
nissan's commitment to sustainability
the regional strategic planning for the chinese market is an important part of "the arc", and nissan has formulated a clear action program. for example, 73% of the nissan brand product lineup has been renewed, and 8 new energy vehicle (nev) models have been launched, including 5 nissan brand models; and cooperation with leading companies in china's intelligent field and further strengthening the relationship with local partners; and using the design, r&d and other assets in china to develop a more balanced product lineup to meet the diverse travel needs of chinese consumers, etc. to realize the firm commitment of "in china, for china".
nissan has always been constantly proposing new solutions to improve the driving experience of customers based on the needs of the market and consumers, whether it is e-power technology, e-4orce electric four-wheel drive technology, all-solid-state battery research and development, or "the arc nissan arc plan". in the future, as its strategic planning is further promoted, nissan will bring more innovative technologies and products to the market, while achieving further growth of the company with advanced technology, and also contribute to the realization of green and sustainable development of society.
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Kun Liu
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