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tang chenhua, special commentator of youth daily and youth shanghai

recently, "quan hongchan was scared to tears by the fan circle" became a hot search. the incident happened on the evening of september 1st. quan hongchan, who was staying in a hotel in macau, went out to pick someone up in casual clothes. she was surrounded by hundreds of fans and had no choice but to hide in the women's restroom. unexpectedly, a male fan opened the restroom door, chased in, raised his mobile phone and took pictures crazily, scaring quan hongchan to tears.

quan hongchan's experience is sympathetic, and the extreme behavior of some fans is infuriating. but after the sympathy and anger, it is more important to ask why the fans are so crazy and how to eliminate it fundamentally?

in fact, the word "fan circle" in the hot search has already pointed out the nature of the incident - there is no doubt that this is another confirmation of the "fan circleization of sports", and it is also an inevitable side effect of fan circleization. in this regard, public opinion has criticized it, and law enforcement agencies have also punished fan circle violations, but this time "quan hongchan was scared to tears", showing that the trend of fan circle habits eroding chinese sports has not been curbed, and there is even a risk of getting worse. on the one hand, this is related to the characteristics of fan circles, which have a certain degree of "collective irrationality"; on the other hand, the fan circleization of sports has its own ins and outs, and it cannot be cured without starting from the source.

one of the main reasons for the fandom of sports lies in the entertainment and stardom of sports. once upon a time, athletes opened social accounts to share their training, competitions, daily life, and frequently interacted with fans. this is understandable. in this era of encouraging individuality, everyone has the right to express themselves, and athletes are no exception. however, some athletes have developed in the direction of building personalities and operating ips, becoming more and more like internet celebrities and stars, and things have gradually changed. in fact, the sports industry is not just a passive object in the process of sports fandom.

this point can be seen more clearly by comparing it with the entertainment industry, the originator of fan circleization. in the entertainment industry, stars and their management teams are the real promoters of the fan circle economic chain. for example, stars scramble for the c position, fans force investors to make concessions to their "idols", different fan circles "tear each other", "iron fans" cyberbully "black fans", etc., behind the scenes, there are often brokerage teams and even stars themselves who are fueling the flames. it can be seen that to rectify the chaos of fan circles in the entertainment industry, only targeting fans can only be a temporary solution and not a fundamental solution. the key is to regulate and govern the creators and promoters of chaos.

this is true in the entertainment industry, other fields, and even more so in the sports industry. in our country, outstanding athletes can stand out thanks to the inclination of public resources. however, the allocation and use of public resources must follow certain rules, and it is not appropriate to use them to create athletes' personal ip. in addition, athletes are not completely equivalent to stars. as public figures who bear the honor of the country, they have the responsibility to guide public values. from this perspective, the star-making of athletes should be cautious and have a clear sense of boundaries.

on the other hand, fans should also put themselves in the right position with their idols, and handle the relationship between themselves and their idols well. since sports do have entertainment attributes, and many top athletes have star qualities, it is inevitable that athletes become stars to a certain extent, and it is reasonable for fans to love and admire them. but everything should be done in moderation. the premise of star chasing is to abide by laws and regulations and public order and good customs, and to know when to stop and stop when you are ahead. as the saying goes, too much is as bad as too little. haven't we seen enough tragedies caused by excessive star chasing?

among these, it is particularly important to respect the will and feelings of the athletes themselves. looking at quan hongchan's performance in public, whether it is her speech on social platforms or her response in interviews, it shows that she is an athlete who truly loves diving and goes all out for her dream. she obviously refuses to be fan circle-ized, which is why many people like quan mei. because she is simple, sincere, and has a kind of innocent and pure cuteness. therefore, when quan hongchan became a victim of the overflow effect of the fan circle, it was particularly sad. this also prompted people to realize the necessity and urgency of returning sports to their original nature by removing excessive entertainment and stardom, and then getting rid of fan circles.