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as a representative of high-end luxury and romantic french culture, galeries lafayette has been synonymous with fashion and a pilgrimage site for fashion art since its first store in paris. after entering the chinese market, due to this special attribute, galeries lafayette has long gone beyond the boundaries of department stores and has assumed more of a role as a cultural exchange and commercial bridge between china and france.

on august 30, on the occasion of the 60th anniversary of the establishment of diplomatic relations between china and france, the 2024 xidan fashion festival and the 130th anniversary fashion show of galeries lafayette, "french charm", were held in beijing. in this fashion show, galeries lafayette not only demonstrated its infinite creativity and unremitting pursuit of fashion with 60 sets of new autumn and winter products, but also took the lead in bringing a more fashionable and french-style cultural life to the entire urban area with xicheng district as an important fashion commercial place, and gradually spread it to a wider geographical range through cultural penetration.

french charm, the two-way development of chinese and french culture in the new era

as the first western major power to establish diplomatic relations with the people's republic of china, the exchanges between france and china are frequent and close.

the theme of this fashion show, french charm, combines french romantic style with chinese traditional heritage. french romance and chinese culture seem to have an inexplicable magnetic attraction to each other.

over the past 60 years since the establishment of diplomatic relations, cultural exchanges and cooperation have always been an important link to maintain the resilience of bilateral relations. this xidan fashion festival and the 130th anniversary show of galeries lafayette used four themes of "belle époque", "peaceful era", "1980s" and "technology era" to show the definition of fashion by people in different eras. at the same time, through these four stages, the fashion styles of several representative stages of galeries lafayette since its establishment were reviewed and paid tribute, which also reflected the industry status of galeries lafayette as a fashion leader.

at the end of the event, galeries lafayette and china's time-honored brand ruifengxiang exchanged gifts representing their brands and the cultures of their two countries, connecting the two century-old brands and bringing the integration of chinese and french cultures to a climax.

galeries lafayette also said: on the occasion of the brand's 130th anniversary, galeries lafayette china will also bring a new and upgraded transformation strategy. the comprehensive upgrade of crm will increase the points multiplier and member experience, and carry out a series of special promotions, vic offline experience and other activities to increase close interaction with consumers and bring more dynamic and fashionable experiential retail.

this event was held on the 60th anniversary of the establishment of diplomatic relations between china and france, and truly fulfilled its mission of serving as a bridge for cultural communication between china and france. it not only saw the fusion and collision of chinese and french cultures, but also opened a new chapter in the fashion cooperation between the two countries.

adapting to local conditions, breaking through shackles and applauding original designs

since entering the chinese market, galeries lafayette has not only been a unique international brand curator integrating french lifestyle, responsible for exporting french culture and introducing the world's most creative fashion and art to china, but also has been adhering to the mission of incubating designers, presenting brilliant chinese designs to the world and creating a global influence.

nowadays, when you stroll through galeries lafayette, in addition to seeing fashion luxury brands including saint laurent, thom browne, stella mccartney, balmain, chloé, etc., you can also find personalized and unique designer boutique brands such as teddy tales, jacquemus, wooyoungmi, etc.

"one thing that galeries lafayette is best at is to condense and absorb all the representative elements of the city where it is located, so that people can feel the temperament of the miniature city in the fashionable space," said nicolas morineaux, ceo of galeries lafayette china.

across the centuries, the "elegant heritage" of the century-old fashion temple

after 130 years of ups and downs, the meaning of galeries lafayette has long exceeded that of a department store. the headquarters of galeries lafayette group, which inherits the century-old fashion gene, has become the source of parisian fashion culture and fashion industry, gathering thousands of fashion brand organizations, forming the largest fashion industry brand cluster block in france!

with the advancement of the establishment of diplomatic relations between china and france, this century-old fashion temple has also been "elegantly inherited" in china: since the houze family, the owner of galeries lafayette, first visited china in 1994, they believed that the chinese market would have great potential and opened the first store in chengdu in 1997. it was later settled in beijing in 2013, and galeries lafayette has expanded its business scope to five stores in beijing, shanghai, shenzhen, chongqing and macau.

in the process of expanding into the chinese market, galeries lafayette not only delivers innovative fashion concepts and exclusive products from the world's cutting-edge to consumers, but also serves as a bridge between chinese and french cultures, continuously promoting cultural innovation and exchange.