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on september 2, 2024, fenty beauty by rihanna officially announced that wang hedi will become china's first fenty beauty by rihanna global brand spokesperson. he will work with brand founder rihanna to interpret trend culture, bring a new interpretation of diverse aesthetics and cultural expression, and set off a "feng lei di huo" beauty trend around the world.

fenty beauty by rihanna global brand ambassador wang hedi

"i am very happy that wang hedi has become a member of the fenty beauty by rihanna family." said rihanna, founder of fenty beauty by rihanna. as a global cosmetics brand, fenty beauty by rihanna has always adhered to founder rihanna's requirement for brand inclusiveness since its inception. it not only creates a series of beauty products that meet professional standards, but also subverts the limitations of the traditional beauty industry and breaks through the stereotyped definition of skin color. with rich product colors, formulas and textures suitable for various skin types, it meets consumers' diverse needs for beauty products.

rihanna, founder of fenty beauty by rihanna

as an outstanding young actor in china, wang hedi has been loved by the public for his sunny and confident image since his debut. he has multiple identities. not only does he show excellent acting skills in film and television works, but he has also become a new generation trend leader with his unique fashion taste. his unconventional and fearless attitude of exploration is highly consistent with fenty beauty by rihanna's pursuit of "diverse personalities and all-encompassing". this cooperation will further promote the brand to convey diverse beauty in china and around the world, and inspire more consumers to bravely show their unique selves.

the brand announced the birth of the "feng lei di huo" group with a fun call video recorded by rihanna and wang hedi. in the video, rihanna and wang hedi interacted cordially, which officially opened the prelude to this cooperation; at the same time, to celebrate wang hedi becoming the new global brand spokesperson, the brand's official social platform also officially released the new fenty beauty by rihanna "hot pot bureau" creative video on the same day, which cleverly combined chinese culture with fashion trends. in and out of the camera, wang hedi brilliantly performed many star items of fenty beauty by rihanna in an uninhibited manner: youwu filter instant makeup powder, match soft mist sculpting stick, "filter master" soft light long-lasting foundation, stardust streamer lip glaze, stardust intense color lip glaze and star diamond highlight powder, boldly showing diverse personalities and releasing confident edges.

to celebrate this collaboration, the brand will hold an offline flash event at anfu road in shanghai on september 6. in the future, fenty beauty by rihanna will continue to work with global brand ambassador wang hedi to convey the true self attitude of the new generation, and continue to have fun with makeup and shine freely.

INVISIMATTE BLOTTING POWDERumist filter instant setting powder—rihanna's pocket essence improves the texture of makeup and makes it soft and bright^*。

wang hedi's beloved youwu filter instant setting powder ("yinmi" powder) has been upgraded - this powder suitable for a variety of skin tones can naturally modify pores, absorb excess oil, and create a clear makeup look. the innovative vegan formula does not contain talc and brings a natural matte effect to a variety of skin tones, and is not easy to get stuck or caking. use the included powder puff to apply an appropriate amount of powder and gently press it on the skin to easily set the makeup.

MATCH STIX MATTE CONTOUR STICKmatcha soft mist sculpting stick—amber cold brown, instantly sculpts the face. cream-to-powder texture, one touch to create the ideal facial contour, light, natural, three-dimensional. cold-toned contouring, creating a delicate three-dimensional makeup.

this versatile sculpting stick is built to the hilt for easy blending. the powder-like formula has a lightweight texture that is perfect for blending and naturally locking in color. match stix sculpting sticks can be used to conceal, contour, and create a three-dimensional effect, even under the eyes without getting stuck or clumping. amber is designed for asian skin tones to create a natural gray-toned shade that effectively sculpts and contours, and can be easily blended without looking dirty.

PRO FILT'R SOFT MATTE LONGWEAR FOUNDATION"filter master" soft light long-lasting liquid foundation —high coverage, matte finish, no fear of oiliness^*。

to create a makeup effect with a built-in filter, pro filt'r soft light long-lasting liquid foundation is available in 50 shades, which can brighten the skin, modify pores and remove excess oil. this product has medium coverage and is suitable for layering according to preference. the oil-free formula uses special climate-adaptive technology to resist sweat and humidity and is not easy to clog pores. the light air texture fits the skin closely to create a natural bare skin state. we are committed to designing foundation products for everyone to suit their skin color.

GLOSS BOMB UNIVERSAL LIP LUMINIZERstardust lip glaze—rihanna's everyday lip color for a plump, lustrous look^*, a versatile color. create charming and shining lips that attract attention.

in three shades personally selected by rihanna to suit a variety of skin tones, gloss bomb lip lacquer has an addictive shine and moisture that can be used as the finishing touch. use the extended lip applicator to apply gloss bomb. its shea butter formula makes lips look plumper and softer, while exuding an enchanting peach vanilla scent.

DIAMOND BOMB ALL-OVER DIAMOND VEILstar diamond highlighter pressed powder—dazzling and sparkling, stardust-like radiance; delicate and radiant, blending naturally into the skin; the diamonds sparkle and shine brightly.

rihanna's secret to creating the ultimate highlight effect - a 3d light-sensing formula that makes the face and body shine like a crystal coating. the star diamond highlighter powder uses a gel-powder formula that feels sticky and cool to the touch and can be melted into the skin like butter. this highlighter creates a shimmering makeup look and is suitable for a variety of skin tones. a small box of gem-shaped powder can give you the sparkle you are looking for, which is very attractive.

^*refers to the cosmetic effect

about fenty beauty by rihanna

with the original intention of "meeting the diverse needs of global consumers", rihanna founded fenty beauty by rihanna. not only does it subvert the limitations of the traditional beauty industry and skin color, but it also continuously upgrades formulas to create products suitable for all skin types and skin colors to meet the diverse needs of all consumers. all of this comes from rihanna, the inspiration muse of fenty beauty by rihanna - "makeup should never be a stressful thing, nor will it be stereotyped. on the contrary, it can bring you happiness and make you enjoy it. you can explore and take new risks, keep trying new things and become unique."

about kendo

headquartered in san francisco, usa, kendo focuses on creating and supporting new beauty brands to achieve their global development. its brands include: kvd beauty, olehenrisken, bite beauty, fenty skin and fenty beauty by rihanna. the company name is inspired by the english word "can do", and its extended meaning is also applied to kendo brands' long-term adherence to high-quality products and innovative spirit, and through real brand stories, it communicates with global consumers. kendo's beauty brands now cover 35 countries around the world.