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in september 2024, the flagship series of sulwhasoo, a global high-end beauty brand, the royal ginseng series, will be upgraded again, breaking through innovation and surpassing classics. with 60 years of research and development, it will decipher the legendary healing power of ginseng and bring new beauty to the skin.

60 years of innovation and research, achieving inheritance and breakthrough

since its establishment, sulwhasoo has been based on its unique aesthetic heritage and inspired by asian skincare wisdom. inspired by the great health benefits of ginseng, the group's founder, mr. seo sung-hwan, has continued to deepen his understanding of ginseng and pioneered a unique approach to use ginseng in skincare products. since the groundbreaking launch of the first bottle of abc ginseng cream in 1966, the sulwhasoo brand has undergone multiple scientific research iterations, continuously breaking through and innovating, and bringing the skin-nourishing effects of ginseng to the extreme. after 60 years of in-depth research and technological innovation, amorepacific has obtained 369 ginseng-related patents to date, deciphering the healing power and biotransformation technology of ginseng, giving the legendary ginseng a new life through technology.

double ginseng for miraculous healing, revitalizes skin

sulwhasoo's ginseng family contains two core exclusive ingredients, ginsenomics™ and ginseng peptides. the two ginsengs have miraculous healing effects and are 3.77 times more effective in inhibiting collagen decomposition, providing comprehensive luxurious protection against aging.

the 6000 times higher concentration of ginsenomics™ can effectively strengthen the skin's healing power and repair it from the inside out. sulwhasoo uses biotransformation technology to condense the ginseng that is not easily absorbed into ginsenoside ck that can be directly absorbed by the skin. only 1g of ginseng can be extracted from every 1000g of ginseng, which is very rare and precious. ginsenomics™ can effectively regulate 18 healing signals, directly attacking the root cause of anti-aging, and can repair damaged epidermal cells in just 20 hours, achieving truly efficient repair.

as another important ingredient in the new ginseng family, ginseng peptide is a high-energy complex ingredient made from ginseng root and pentapeptide through sulwhasoo's proprietary technology. it inhibits collagen decomposition more effectively than ordinary peptides, protects skin's healing ability, and stimulates 4 key collagens, making the skin plump, elastic, and firm.

sulwhasoo double ginseng revitalizes skin

beauty is endless, young people are at the top

innovative skin care experience, the classic product of the royal time ginseng series is renewed with a new "ginseng" level. the star product, sulwhasoo ginseng cream, which has been ranked no. 1 in the korean anti-aging cream ranking for 10 consecutive years, unlocks the journey of brilliant skin transformation for you. one touch will instantly moisturize, and it will continue to moisturize and tighten for 24 hours; the effect is long-lasting, anti-aging and more durable, and it is easy to achieve long-lasting youth. the dual texture brings you a customized skin care experience.

sulwhasoo's new ginseng cream

inheriting the brand's craftsmanship, sulwhasoo's classic series has been upgraded with ginseng nourishing products across the board, and will be launched across all channels on september 1, 2024. the ginseng nourishing family will continue the classics and achieve innovative breakthroughs, integrating specialized technology, refined ingredients, and elegant appearance to bring the power of ginseng nourishing to the skin and revitalize it.

the new sulwhasoo ginseng family