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in recent years, the term "oily skin" has frequently appeared in the public eye, but its complexity makes it an elusive "scientific proposition", and consumers also lack authoritative channels to obtain relevant information. faced with this situation, the field of oily skin care urgently needs a systematic knowledge system and authoritative guidance, and the industry hopes that there will be pioneers who can take the lead in overcoming this problem.

in the field of oily skin care, the first "catfish" to break through is bio-meso, a functional skin care brand of "oily skin specialized active skin care" under huaxi biology. after releasing the industry's first "2023 oily skin scientific skin care guide" in 2023, the brand once again launched the "answer book" of refined skin care focusing on the problem of "oily skin and acne" in 2024.

at the "oily skin evolution" conference held on august 15, xu lei, general manager of bio-meso, a subsidiary of bloomage biotechnology, qian qiu, ceo of yimeishang, lai wei, a well-known domestic dermatologist and cosmetic dermatologist, ju qiang, a standing committee member of the dermatologist branch of the chinese medical doctor association, yuan chao, a doctor of dermatology at the university of burgundy-france-comté, and 40 beauty and lifestyle bloggers jointly launched the "bio-meso 2024 oily skin scientific skin care guide" (hereinafter referred to as "oily skin guide 2.0") release ceremony. at the same time, bio-meso also launched 3 heavyweight new products for advanced skin care for oily and sensitive acne, providing a more comprehensive solution for scientific skin care for oily skin.

oily skin guide 2.0: an "encyclopedia" focusing on advanced oily skin problems

after three years of preparation and eight months of careful compilation, nine authoritative dermatologists and more than 30 medical background teams jointly reviewed the manuscript, and four major scientific research institutions participated in the joint review, which ultimately led to the launch of the bio-meso skin revitalizing oil skin guide 2.0. this achievement not only set off a huge wave in the industry again, but also set a new benchmark for scientific skin care.

faced with such a huge investment of manpower, time and resources, many people wonder: why do brands devote so much energy to a scientific guide that seems to have nothing to do with "performance contribution"? with this question, we deeply explore the motivation behind the brand.

a new generation of young people has rapidly emerged and become the main force in the consumer market. with the motivation of "pleasing oneself" and "trying new things", they have quickly become the focus group of the skin care industry. at the same time, since most of the new generation are in adolescence, the sebaceous glands secrete vigorously, and coupled with irregular lifestyles, more and more young people are facing the problem of oily skin, which in turn promotes the booming development of the oily skin care market.

from a medical perspective, oily skin is one of the most common skin problems in clinical practice. however, the manifestation and judgment of oily skin in life is not a single fixed pattern, but also varies due to multiple factors such as personal genes and lifestyle. this makes the care and management of oily skin more complicated and requires solutions that vary from person to person.

the oily skin skin care report released by bio-meso and kurun shows that among 8,000 women, 77% believe that they have oily skin. it can be seen that how to coexist with oily skin and manage it scientifically has gradually become an important "systematic knowledge". however, there is still a lack of systematic and comprehensive "standard answers" for the understanding of oily skin and its scientific management, and authoritative information access channels are relatively scarce. this situation highlights the importance of establishing norms and authoritative guidance to help more people correctly understand and deal with oily skin problems.

taking this opportunity, bio-meso, a subsidiary of bloomage biotechnology that has been deeply involved in the oily skin field for 6 years, not only inherited the parent company's strong biomanufacturing research capabilities, but also continued to promote the concept of corporate social responsibility. with the comprehensive advantages of technology, theory and practice, bio-meso has independently written and published two scientific skin care guides for oily skin, actively promoting the breaking of the "black box" of scientific communication on oily skin and advocating scientific oily skin care concepts.

compared with its predecessor, oily skin guide 2.0 focuses more on the advanced links of oily skin problems, and deeply explores the complex skin problems caused by excessive oil production, such as "oily acne and allergy". oily skin guide 2.0 is based on scientific research, scientifically decodes the skin care needs of oily skin, accurately dismantles skin care confusion, deeply analyzes the common "oily acne" problem, and comprehensively interprets the skin care problems of people with oily skin, showing a high degree of professionalism and practicality, and providing the industry with a set of standard paradigms and practical samples for building a healthy ecosystem for oily skin.

it is worth mentioning that the oily skin guide 2.0 has received strong support from ten industry heavyweight experts, including professor lai wei, leader of the department of dermatology and plastic surgery of the third affiliated hospital of sun yat-sen university, professor ju qiang, standing committee member of the dermatology branch of the chinese medical doctor association, professor yuan chao, doctor of dermatology at the university of burgundy-france-comté, and professor yi fan, vice dean of the school of light industry science and engineering of beijing technology and business university. they not only sent words of encouragement to the guide, but also shared their unique insights on oily skin care.

experts agree that the introduction of such an objective, scientific, professional and easy-to-understand guide to oily skin care is of great significance. the guide not only analyzes the current situation and challenges of chinese people's oily skin in detail, but also provides simple and easy-to-use methods for self-skin judgment and scientific care guidance, which is particularly useful for consumers with oily skin. professor yuan chao pointed out that the guide deeply explores the underlying logic of oily skin care from a scientific perspective, and provides rigorous and popular answers to hot issues such as "violent skin care" and "the impact of emotional management on the skin", making the "difficult science" of oily skin care gradually become "the art of possibility".

brand positioning is completely upgraded, leading the era of oily skin care 3.0

oily skin problems are complex and changeable, not only manifested in the detailed differences in the degree of oil production, but also involving the specific distribution of oil production in the t-zone and u-zone. moreover, due to excessive oil production, the mutual conversion ratio between sub-groups is also increasing. these factors make the oily skin problem seem to have evolved into a "war without gunpowder smoke". however, in the process of dealing with these problems, consumers are not "fighting alone".

at the press conference, xu lei, general manager of bio-meso, huaxi biotechnology, said: "the care of oily skin problems needs to start from the perspective of dermatological mechanisms and treat both the symptoms and the root causes. bio-meso oily skin guide 2.0 has built a systematic classification system for oily skin care, which not only focuses on oil control, but also comprehensively solves oily skin sensitivity, oily skin acne, oily skin color problems, and even includes the anti-aging needs of oily mature skin. we hope to become a bridge between 'oily skin consumers' and 'scientific skin care'."

at present, the evolution of the concept of oily skin care marks that the 1.0 and 2.0 eras of the dual-effect skin care strategy of "cleansing + oil control" or "oil control + acne removal" have become history, and the industry's focus has shifted from simple ingredient superposition to the exploration of the deep logic of skin mechanisms. guided by this trend, bio-meso is committed to providing the most systematic, comprehensive and advanced oily skin care solutions on the market, thereby promoting oily skin care into the 3.0 era.

so, what is the 3.0 era of oily skin care? the industry believes that the 1.0 era focused on natural skin care and basic care; the 2.0 era emphasized functional skin care and pursued efficient formulas; and the 3.0 era is a comprehensive integration period of technological skin care, which comprehensively tests the brand's scientific research strength and innovation capabilities.

from a more focused perspective, the 1.0 era focused on the use of a single ingredient, the 2.0 era focused on the efficient combination of ingredient formulas (such as lotions), and the 3.0 era focused on maximizing the efficacy of ingredients through research on skin care mechanisms. this shift conforms to consumers' growing demand for refined and scientific care for oily skin.

to this end, bio-meso has upgraded its brand positioning to "specially researched and active skin care for oily skin". in the future, bio-meso will make full use of bloomage's biomanufacturing research strength and build a new skin care system that focuses on the overall ecology of the skin based on scientific theory. this strategic transformation is fully reflected in the oily skin guide 2.0, marking a new height for the brand in the field of oily skin care.

over the past 6 years, bio-meso has established an exclusive oily skin research library, which has collected real feedback from tens of thousands of oily skin consumers and tens of thousands of skin data indicators. its leading paper on "study on classification methods and characteristics of oily skin in young chinese women" was published in the industry's authoritative academic journal "daily chemical industry (chinese and english)", providing the industry with groundbreaking and high-quality research results. in addition, bio-meso has published more than 20 papers and patents in authoritative journals at home and abroad, and currently there are more than 10 important journals and patents in progress.

this "oily skin guide 2.0" independently created by bio-meso and reviewed by experts will not only become the theoretical basis of the brand, but also a reference book that consumers can use at hand. with its credibility in the industry, it will eventually develop into the brand's theoretical barrier and unique knowledge ip assets through continuous iterations.

three new products are launched to combat oily acne

in the context of a highly involutionary industry, functional skincare brands represented by bio-meso no longer rely on traditional methods to “live off their past achievements”, but instead deeply explore multiple fields such as biotechnology, dermatology and basic science, integrating the power of scientific innovation into a powerful driving force. the transformation of scientific and technological innovation results is the “last mile” in this process, and bio-meso has demonstrated the brand “acceleration” of product research and development on this track.

in order to lead oily skin care into the 3.0 era, bio-meso launched an innovative solution for oily and acne-prone skin at the press conference - "oily skin omni-channel 3 control principles", which marks that the skin care formula for oily skin has been fully upgraded to version 3.0.

if the oily skin care formula 1.0 solves the basic problems of oily skin, and the oily skin care formula 2.0 solves the advanced problems of oily skin, then the oily skin care formula 3.0 solves the full-link problems of oily skin. this new skin care concept and product innovation path not only demonstrates bio-meso's deep understanding and industry insight into oily skin care, but also shows the brand's firm determination to promote the scientific and systematic development of oily skin care. this innovative measure has undoubtedly established a more solid leading position for the brand in the fierce market competition.

it is worth noting that the research in the oily skin guide 2.0 pointed out that due to the interaction between "excessive oil production and inflammation" of oily skin, oily skin is more prone to sensitive problems than other skin types. among them, the incidence of acne and sensitivity in oily skin is significantly higher than that of other skin types, and acne and sensitivity problems often overlap highly in oily skin. therefore, people with oily, acne and sensitivity are more likely to have skin problems such as redness and swelling, hot itching and pain during the change of seasons, and frequent acne breakouts.

based on the brand's precise focus on the underlying logic of "oily and sensitive acne", bio-meso proposed the "3 control principles for oily skin at all channels", namely "adjustment - control oil at the source", "repair - internal control of allergies" and "rescue - precise control of acne", and launched three new products: brown rice water 2.0, emergency repair little green tube and ps acne-removing milk, providing a full range of targeted solutions for oily and sensitive acne skin.

among them, brown rice water 2.0, as an upgraded version of the brand's star product, can achieve 8 hours of oil control. the test report of a third-party efficacy evaluation agency shows that people with oily and sensitive skin can instantly brighten their skin by using brown rice water 2.0. after continuous use for 4 weeks, it can effectively reduce oil oxidation and achieve long-term anti-oxidation. the emergency repair small green tube can quickly block seven major inflammatory targets, achieve high-efficiency anti-inflammatory and redness reduction within 15 minutes, and bring instant relief to sensitive skin. p·s acne cream, with its innovative formula of acid and sulfur, shows an acne removal effect that is not inferior to that of the hospital. its acne removal power is twice that of ordinary encapsulated salicylic acid, and it also maintains mildness during the acne removal process.

this new product matrix undoubtedly marks bio-meso's profound accumulation and continuous innovation in the field of oily skin care and biomanufacturing technology, and also marks the brand's leading position in the field of functional skin care for oily skin. after six years of hard work, bio-meso has not only witnessed the development of the oily skin care field, but also used the results of scientific research and carefully polished products to draw a detailed and detailed panoramic map of oily skin for the public, firmly moving towards the goal of "the leading brand of functional skin care for oily skin problems."