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a fusion of the past and the present, with the thousand-year-old song dynasty charm, puyuan fashion ancient town has once again become a show where fashion and oriental aesthetics are intertwined.

on the afternoon of august 30th, the 2024 new york fashion week·new discoveries global designers and models china grand show was held here. fashion designers, celebrities and others from all over the country gathered together for a "fashion appointment" to promote and interpret the excellent chinese traditional culture.

the event is professionally guided by the oriental clothing culture committee of the china oriental culture research association, and co-organized by the new york fashion week·new discoveries global designers and models show (china) organizing committee and tongxiang puyuan tourism co., ltd.

new york fashion week joins hands with china for the first time

amid the blue bricks and black tiles, carved railings and painted buildings, the fashion show made its debut. accompanied by the rhythmic music, the designers' works made a stunning appearance, and the models moved lightly, brilliantly interpreting the beauty of the east, the beauty of confidence, and the beauty of fashion.

new york fashion week is one of the four major fashion weeks in the world, along with paris, milan and london fashion weeks. this year, the organizers of new york fashion week launched the "new discovery global designer and model competition" unit, which also launched the "brilliant china - finding oriental beauty" series of activities specifically for china, focusing on showcasing outstanding chinese designs and chinese fashion brands.

previously, sub-performances in beijing, guangdong, zhejiang, shandong, sichuan, hubei and other provinces and cities have concluded successfully. this grand performance brought together 18 outstanding chinese designers and 60 emerging models who stood out from nearly a thousand candidates in six major competition areas across the country.

"this is the first time that the chinese fashion industry has cooperated with new york fashion week, showing the depth and breadth of cultural exports and highlighting the differences and brilliance of foreign cultures." in the view of ma jianrong, chairman of the organizing committee of new discovery global designers and models show (china) at new york fashion week, fashion is about style, style, brand, color and trend. the event was held in puyuan, showing international characteristics, the responsibility of a major country, and the confidence of china, showing the harmonious and different attitude of chinese culture to the world. at the same time, it also shows the responsibility of the organizing committee, which is willing to be the high heels of young and beautiful models, laying a new carpet for cutting-edge designers, helping tomorrow's stars to tell chinese stories well, realize their life dreams, and promote the vigorous development of the local economy in the integration of fashion and industry.

at the scene, a series of design works took turns to appear, blending chinese and western elements, with different styles and merits, attracting the audience's attention and creating a wonderful spark of tradition and fashion. the performances of cheongsam, small dresses, six-rite dresses, etc., accompanied by classic songs, either reproduced the foreign land of shanghai at night, or restored the prosperous scenes of the city in the feast.

colorful clothes are dancing and swaying. among them, a series of pu silk from tongxiang wanjintang silk textile co., ltd. combines new chinese styles such as cheongsam and horse-faced skirt, conveying the oriental aesthetic attitude unique to puyuan. "in this show, we provided more than 20 sets of clothing in total." seeing the clothes designed by his company being presented in a concentrated manner in the form of a model catwalk, the company founder feng jiyan, who was sitting in the audience, was very excited. he said frankly that this event opened a new window for tongxiang clothing and textile companies to go global, and the arrival of many fashion industry bigwigs also provided more opportunities for puyuan's fashion industry.

the awards for the new discovery 2024 outstanding chinese models, emerging designers, emerging models, top ten designers, top ten models, china's best designer, and china's chief model were also announced on the scene. among them, the most popular new discovery 2024 china's best designer was won by guan pengyue, who was jointly awarded by the legendary fashion designer zhang zhaoda and the chairman of the organizing committee ma jianrong; the new discovery 2024 china's chief model was won by wang anchen, who was jointly awarded by the international supermodel ma yanli and the actress weng hong. the best designers and chief models of the china grand show will have the opportunity to participate in the global show at the new york fashion week in september.

it is worth mentioning that the new york fashion week officials have also organized an international professional team to produce a documentary, which will be released globally; new york's times square will also showcase the rich and exciting images of this event.

see oriental aesthetics in puyuan

the stone bridge reflects the stone steps on the waterside, the pavilions and towers are lined up one after another, the carved beams and corridors lead to secluded paths... walking in the fashionable ancient town of puyuan, the thousand-year-old splendor is right in front of you, and the oriental aesthetics are everywhere. "it turns out that there is such an ancient town with both fashion and oriental aesthetics so close to shanghai." liu yu, a professor and doctoral supervisor at the school of fashion and art design of donghua university who has been focusing on the research of intangible cultural heritage, spoke highly of the ancient town.

famous actress weng hong has the same feeling as liu yu. as early as a month ago, she came to puyuan for vacation with her family. the ancient town with its ancient charm, flowing water and fashionable decorations hit her excitement point. "chinese culture is profound and has a long history. an ancient town is a microcosm of the integration of chinese culture with world culture."

the horse-faced skirt is seen on the streets of international fashion capitals, and young people are wearing hanfu abroad... at present, oriental aesthetics with chinese culture as its characteristics is gradually gaining a foothold on the international fashion stage. what is oriental aesthetics, and how should it be inherited and developed?

last night, the "green new dream 2025" themed fashion show was first launched in puyuan fashion ancient town. as one of the highlights of the 2024 new york fashion week new discoveries china grand show, the show was jointly created by china's hall-of-fame fashion design masters and famous contemporary artists zhang zhaoda and zhang kaihui. it used 8 clothing series to simulate 8 important scenes of new urban life, and gave a new interpretation of oriental aesthetics and green fashion concepts.

brilliant china, looking for oriental beauty, the discussion on oriental aesthetics is becoming increasingly hot. this morning, a themed event called "2024 brilliant china fashion forum - oriental aesthetics in the world vision" opened with great enthusiasm, bringing together industry-class design masters, cross-border artists, experts and other groups, who talked about oriental aesthetics in the world vision in the form of keynote speeches and dialogues, deeply excavated and inherited the essence of oriental aesthetics, and made suggestions for the upgrading and transformation of china's fashion industry and its going global.

at the event, zhang zhaoda delivered a keynote speech on "the inheritance and development of oriental aesthetics from an international perspective". "only by striving for the right to speak in the international fashion circle can we promote the long-term development of china's fashion industry." zhang zhaoda believes that "the inheritance and development of oriental aesthetics" is the only way for chinese designers to enter the international fashion world.

liu yu shared her views on "retelling oriental fashion in a global context". "jiaxing has many world-renowned fashion industry clusters. with the industry as the basic foundation, it is constantly expanding the diversified narrative system of fashion." liu yu said that fashion is not just a piece of clothing or a piece of clothing, but also includes multiple elements such as culture and publicity. she suggested that puyuan and other regions should plan a larger fashion comprehensive system project, see the charm of oriental aesthetics, take oriental aesthetics as a starting point, and keep up with market trends.

stepping onto the international stage in an inclusive and open manner

puyuan has always been the "darling" of the fashion industry. puyuan fashion week, douyin creator conference, meet song "chao" theme national show, gq annual person ceremony, fashion puyuan music weekend, figaro music party and other large-scale fashion events have been held one after another, perfectly blending with fashion.

the fashion industry is one of the pillar industries of tongxiang. puyuan, as the main force of the new fashion industry, is the domestic sweater and knitted clothing production base and distribution center with the largest industrial scale, the highest industrial concentration and the most complete industrial chain, with an annual market turnover of over 100 billion yuan.

from the "hometown of pu silk" to the "capital of sweaters", puyuan has always responded to the rapid changes of the times. with traditional culture as its texture and fashion industry as its entry point, it continues to declare puyuan's attitude to the world and showcase traditional oriental aesthetics and international fashion trends. today, the number of fans of oriental aesthetics in puyuan is accelerating.

pu silk is the representative of traditional weaving in puyuan. in history, puyuan was famous for its pu silk, which created the prosperity of "10,000 pieces of silk produced every day, a huge town in jiahe". today, tongxiang wanjintang silk textile co., ltd., founded by feng jiyan, takes the opportunity of the new chinese style craze to revive traditional weaving techniques. although the output of pu silk is not large, in his opinion, every meter produced is a step forward in the revitalization of pu silk.

the "daughter bridge" brand excavated and inherited by zhejiang shengnaier clothing co., ltd. was selected into the seventh batch of zhejiang time-honored brands, achieving a "zero" breakthrough in the provincial time-honored brand in the 100 billion-level market in puyuan. chairman xia liangen carried a strong sense of nostalgia in it, "daughter bridge will be a bridge that connects the past and the present, and will become the key for generations of puyuan people to decode history."

what can this fashion feast bring to puyuan? "this event will surely lead puyuan to a more inclusive and open vision, and encourage and guide local enterprises to step onto the international stage." wu bingming revealed the voice of entrepreneurs.

wu jianhua, deputy mayor of tongxiang city, said that the theme of the new york fashion week china grand show is "new discoveries", which not only summarizes the core spirit of fashion week, but also cleverly integrates the beauty of international diversity, the beauty of local puyun and the beauty of trendy fashion, which will surely trigger new hot spots in the fields of new fashion, new technology and new consumption. he hopes that puyuan can encourage and lead local fashion companies to actively step onto the international stage with a more inclusive and open vision, and embark on a differentiated development path of "ancient town + fashion".