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palace vivienne westwood launches new joint series

2024-09-03

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originating from the rebellious brand spirit, british designer brand vivienne westwood and british skateboard brand palace have joined hands to create their first joint series, which includes clothing, accessories, jewelry and skateboards. the product design is based on their respective brand concepts, and is interspersed with many cultural and humorous elements.

the collection’s sportswear uses layered logos and technical fabrics that reference the brand’s heritage and history, while the “salon” pattern, which debuted in vivienne westwood’s spring/summer 1992 “salon” collection, is cleverly incorporated into gore-tex jackets, sweatpants and skirts.

the palace tri-ferg and vivienne westwood orb logo collide with each other, and the rich images and prints from the vivienne westwood brand archive appear on sweatshirts and t-shirts. at the same time, the brand's complex orb logo pattern is integrated with the palace logo, showing on denim suits, short skirts, and flight suits.

as the first women's clothing series created by palace, vivienne westwood remade her classic corset with black and white satin material and printed it with the pattern of stuart, the dog of palace founder lev tanju. at the same time, there will be more everyday black and white cotton vests for purchase. in addition, a set of slim leopard knitted zipper hoodies and sweatpants enrich the daily basic style. the same element also appears on round neck sweaters and naughty underwear, and the back of these items uses the logo lock design.

accessories are presented in many forms, such as teddy bear bags inspired by vivienne westwood in the 1990s, beanies with westwood "horns", or more abundant trucker hats and gore-tex berets. in addition, long printed socks, orb necklaces, rivet small leather goods and skateboards are the perfect ending of this series.


highlighting the disruptive spirit of both brands, the campaign was shot by shoichi aoki, founder of japanese street style magazine fruits. a one-of-a-kind innovator, shoichi depicts the collision of fashion and street; the people he encounters and documents in tokyo will set the foundation for future street style.

in the palace vivienne westwood campaign, the two brands invited a group of bold characters who carry the brand spirit and shot them in the style of the legendary fruits magazine. artists, musicians, skateboarders, goths and activists gathered together to show the clothing series in their own unique style. these people include american rappers semetary and matt ox, 90s model and activist sibyl buck, model couple ed teller and issa lish, palace rider lucien clarke, dj and singer josh cafe, etc.

“when i first visited palace a few years ago, i was impressed by their creative style. their work is not only well-crafted, but also accessible and inclusive, which made the collaboration so interesting and it was a pleasure to work with the team and make new friends.”

——andreas kronthaler (creative director of vivienne westwood)

“working with vivienne westwood is a huge deal for us: we love them and always have. it’s a dream come true to bring this collection to life and we wanted to shoot it in london, our shared home. palace is independent and vivienne westwood is independent and we admire that spirit.”

——lev tanju (co-founder of palace)

adhering to the concept of fruits, shoichi took the shooting location to the streets of london this time. from arcades in soho to chinatown, from vintage shops in camden to souvenir shops on the edge of shaftesbury street; celebrating the undercurrents of the streets.

“it has been an incredible experience working with andreas kronthaler and the entire vivienne westwood team. vivienne westwood has always been a huge source of inspiration for me, especially through the brand’s ever-evolving creative output. we are incredibly proud to be working with such an iconic british brand. this collection is a true reflection of our shared values ​​and influences, uniting two different perspectives through each other’s independent imaginations, with a distinct london flavour.”

——gareth skewis (palace co-founder)

the campaign will be compiled into a limited edition magazine, available free of charge with in-store purchases.