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dongfeng group will jointly exhibit its three major brands, fengshen, yipai and nano, at the 2024 chengdu auto show. on the media day, pang bo, the brand public relations director of the dongfeng fengshen marketing division, had an in-depth communication with zhidian travel on the highlights of the press conference and the future planning of the fengshen brand.

pang bo first talked about the newly released fengshen l7 pure electric car. he said: this car is different from the l7 plug-in hybrid version in two aspects of appearance. one is the use of a new style of wheels, and the other is the lack of an exhaust pipe.

the range of the fengshen l7 pure electric model is 518 kilometers. if the user's daily commuting distance is 10-20 kilometers, a single charge can last at least half a month, which is attractive to this part of consumers. "we hope it will be a supplement to our plug-in hybrid models. dongfeng motor will hold a 'technology week' on september 23, and the price will be officially announced at that time. the pre-sale price is 130,000 to 150,000 yuan," said pang bo.

as dongfeng fengshen accelerates its transformation to electrification, it mainly promotes mach hybrid phrev technology, which is the plug-in hybrid in the conventional sense.

extended-range electric vehicles are one of the hottest categories nowadays, and many people are concerned about whether dongfeng fengshen will launch similar products. pang bo clearly pointed out that mach hybrid phrev technology combines power splitting and multi-speed series and parallel connection, and has the logic of extended range and plug-in hybrid. my engine has this function, because it can be directly driven, and i can also keep it in a pure electric state, so we will not launch an extended-range version, but in fact it has this product attribute.

mach hybrid phrev costs less than extended-range!

dongfeng fengshen has good reasons for not doing range extension, one of which is that the cost of mach hybrid phrev technology is lower! according to pang bo, because this system reduces a lot of parts, it actually integrates power splitting and multi-speed series-parallel connection. in a sense, it has toyota's power splitting and honda's dht technology, and it is mainly plug-in hybrid.

the mach hybrid phrev platform is equipped with a c15tde hybrid engine with a thermal efficiency of up to 45.18%. the mach hybrid phrev combines the advantages of power splitting and series-parallel connection to achieve hybrid, range-extended, and pure electric operation, with 7 hybrid energy management modes and 26 subdivided working modes.

will not give up fuel vehicles for the time being

electric vehicles represent the general trend of the future, and china's latest market share also illustrates this point. fuel vehicles are becoming the choice of a minority of people.

but there is also an argument that with the rapid growth of electric vehicles, some practical problems have gradually emerged. for example, in the summer when electricity consumption is at its peak, the power supply in some areas is very tight, and the local government has to start power rationing! when basic life cannot be guaranteed, many people realize that gasoline cars are still more worry-free!

pang bo said: we will still modify the fuel models on sale on a small scale. our current fuel vehicle system is relatively stable, because star models such as yixuan, which are priced between 60,000 and 80,000 yuan, still have a certain sales volume. "

fengshen brand celebrates its 15th anniversary, one step closer to becoming a “century-old store”

pang bo said frankly that in the minds of most consumers, we are considered a traditional fuel vehicle manufacturer, so after 15 years, we will also embrace the new energy transformation. there are probably four directions: new brand, new technology, new products, and new image.

for example, the new brand, fengshen's original logo used red fonts, which is the standard of dongfeng, symbolizing enthusiasm, but the blue tone of the transition to new energy is more immersed in the style of new energy, more youthful and new energy-oriented. this is the first change in the brand tone.

let's talk about new technologies. from dongfeng's technology conference in beijing on march 30 this year, to the beijing auto show in mid-april and the launch conference at the end of may, we have been leveraging dongfeng's strong technical strength, especially the mach hybrid phrev we have been talking about. we have four major technical advantages, and dongfeng's technical reserves have enabled our products very well.

new products. new technologies have been applied to our products. fengshen l7 has multi-speed series-parallel and power split technology. the comprehensive range i told you now is 1,500 kilometers, but some media have actually measured it to more than 2,000 kilometers, which has also led many car companies in the long-range challenge this year. it has been implemented from the technical level to the product level.

new image. in august, we opened 8 new image stores across the country. we renewed the entire store image and storefronts, and transformed the exterior, interior decoration, and service system to new energy. this year, we have about 100 new fengshen image stores in use or renovated old stores. we also hope to let everyone see the new fengshen through the renewal of image stores.

"we hope that through the 15th anniversary, everyone will have a new understanding of fengshen," said pang bo.