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according to fast technology on september 3, xiaopeng mona m03 is a complete hit.the large quantity sold exceeded 30,000 units within 72 hours after the launch, becoming a phenomenal product at the 100,000-level.

of course, this car is not without flaws. for example, many people say it looks ugly, and some people think it isthe rear suspension is a torsion beam instead of an independent multi-link, the riding experience may not be that good, etc., but do the target users really care about these?

this morning, blogger "sun shaojun 09" released the weekly sales report of this car, using more professional data to show more "secrets" of xiaopeng m03.

first, the order situation: the average number of new large orders per store is 50 to 60 units; the store volume increased by 300%; the store volume accounted for 80%.

note: the price obviously exceeded customer expectations. orders exploded on the day of the launch, and then daily orders grew steadily. in addition, the number of new customers who viewed the car and placed orders after the launch began to increase significantly. the exhibition car arrived at the store on august 1, and the test drive car arrived on august 26. after arriving at the store, the customer thought that the appearance of the m03 was better than expected, especially the lights and paint.

the second is customer portrait: concentrated in the age range of 22 to 40, with male proportion of 60 to 70%.

note: the overall age range of customers entering the store is relatively large, but the actual customers who place orders are relatively young. there are two types of portraits: the first car for a recent graduate or for family transportation to pick up children, which does not need to be too big, but is mainly good-looking and easy to drive; customers value battery life the most, followed by 360+ automatic parking and audio;because people on the internet said that torsion beam suspension is not good, the store attached great importance to the test drive. the conversion rate after the test drive increased significantly, and the demonstration of automatic parking had a significant effect on female customers.

configuration selection: 8 out of 10 choose the 620 version (sold for 129,800 yuan); exterior color: starry mi (main selling), interior color: night gray (main selling).

competitive product comparison: 10 competing products, 5 compared with byd (including haibao 06, qin l), 2 compared with geely galaxy e5, and 3 others.