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get inspiration from life and expand the market with innovation (new observations on the cultural market)

2024-09-03

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the pictures from left to right are the posters of the movies "white snake: floating life", "catching dolls" and "stop and go".

core reading

during the 19th china changchun film festival, the 7th china film new force forum was held. at present, young creators have become a force that cannot be ignored in chinese films. their works have shown new faces in the selection of themes, creative techniques, aesthetic tastes, and technical applications, which have aroused repercussions among young audiences.

recently, the 19th china changchun film festival was held in changchun, jilin province. during the event, the 7th china film new power forum was held. this forum was themed "inheritance, innovation, and practice - film and audience together", and a group of young film creators gathered together to discuss the development path of chinese films.

extract themes from the changes of the times and the people's calls

at this forum, filmmakers born in the 1980s and 1990s were the main participants and attracted the attention of many senior filmmakers. they were born and grew up in an era of rapid development of the internet, and their creations, whether in terms of content, creative techniques, or the use of technology, have aroused a good response among young audiences.

the "annual meeting can't stop!" released on new year's day this year is the third work directed by dong runnian. the film focuses on the concept of "workplace comedy" and reflects on current social issues. while bringing laughter to the audience, it also triggers people's thinking about the workplace and society, creating the highest box office in this period.

the top two summer box office hits, "catching dolls" and "silent killing," are both works by young directors. "catching dolls" is the third film by yan fei and peng damo. the film focuses on educational topics in a comedy format, does not avoid contradictions and confusion, and resonates with the audience. "silent killing" is the second work of director ke wenli. the film is fascinating with its suspense and plot twists, and has made new explorations in the creation of genre films.

white snake: floating life is the first film directed by chen jianxi and li jiakai. the film earned 94.29 million yuan in box office revenue on its first day of release. the film's exquisite presentation of details such as the texture of hair scales, the texture of the characters' skin, and the texture of the characters' clothes has been well received, and also reflects the young creators' skillful use of scientific and technological means.

in addition, liu bowen, director of "laifu hotel", wu rina, director of "the last 49 days", and long fei, director of "stop and go", also appeared at the forum to showcase the cutting-edge forces of the chinese film industry.

since the first china film new force forum was held in 2014, a large number of outstanding young filmmakers have grown up. chen sicheng, guo fan, han yan, wen muye and many others have become the backbone of the current chinese film industry.

mao yu, deputy director of the film bureau of the publicity department of the cpc central committee who is in charge of daily work, expressed his hope that the new generation of filmmakers, after completing their own auteur film creation, would quickly transition to film creation with a wider audience, extract themes from the changes of the times and the people's calls, and by going deep into life and observing the times, explore the hot topics, conflicts and the brilliance of human nature in social reality, move from the small self to the big self, and write more magnificent chinese stories.

film creation needs to go deep into life, do more interviews, research and record

in an era of rapid change, the fiery life provides a rich and diverse range of themes for filmmakers. young filmmakers have keen perception and capture, and are more familiar with the aesthetic needs of young audiences, providing important support for the renewal of chinese films.

"silent murder" introduces the topic of school bullying. ke wenli said, "i hope that through this movie, more people can realize the wrongness of these behaviors and call on more people to lend a hand when someone needs help."

in dong runnian's view, it is far from enough to get audiences to go to the cinema and simply satisfy their need for "laughter". "nowadays, audiences go to the cinema to watch movies, not just for a good laugh. they hope to see the issues they are interested in and express their feelings through movies. this requires that film creation must pay attention to real life in the subject selection stage. the subject matter of the movie should come from life and reflect the issues that the audience really cares about."

he used the example of "the annual meeting cannot stop!" to analyze that the language, jokes and jokes in people's daily life are very vivid and full of vitality. film creation must go deep into life, with more interviews, research and records. "for example, in the creation process of "the annual meeting cannot stop!", we spent 3 to 5 years conducting in-depth research on the front line. many comedy scenes in the movie actually happened in real life, which greatly helped our creation." dong runnian said.

yin hong, vice chairman of the china film association and professor at tsinghua university, said that no matter whether it is a realistic story, a fantasy story, or a surreal story, all the inspiration and stories of the creators come from life. discovering life, observing life, and observing reality are still the common experiences of filmmakers.

seeking new film narrative and aesthetic expression

technological changes and social development continue to give rise to new ideas, new feelings, and new imaginations, while also changing the corresponding film narratives and aesthetic expressions. brand-new cultural experiences have become the expectation of the majority of audiences.

from the creations of young filmmakers in recent years, we can see that innovation has become an inevitable trend in the development of chinese films. as for this summer's film season, "under the aliens" used ai live-action animation technology for the first time, presenting the unique visual effects of live-action animation in a stylized way; "safe escape from the 21st century" has a unique narrative logic, and through the use of soft science fiction, two-dimensional elements and divergent imagination, it gives the audience a refreshing experience.

"everyone is constantly looking for new expressions, new discoveries, new inspirations, and new stories. ultimately, it's all about demanding market share through innovation," said yin hong.

he once created the hit comedy movie "the return of the condor heroes". in the movie, he is very happy and excited! i love it! it's so delicious! i love it! it's so delicious!

in the early creation of the film "under the alien", in order to pay tribute to the original comics, the team used traditional film-based animation to present the flashbacks in the film. earlier this year, the creative team used artificial intelligence technology to re-produce the segment. "the new technology can preserve the actors' delicate and realistic performances while presenting a unique style of painting." the film's co-director xia peng said, "our attempt is a process of 'crossing the river by feeling the stones', and there are many shortcomings, but this is just a beginning. this method is a tool to liberate imagination."

"with the rapid development of technology, film and television special effects have become an indispensable part of movies and have demonstrated unlimited possibilities in the process of innovation. in today's film production, special effects can not only enhance the visual impact, but also appear in the form of a unique narrative language, greatly enhancing the appeal of the film." ding yan, visual effects director of the films "hot" and "the wandering earth", said.

fu ruoqing, chairman and general manager of china film co., ltd., said that at present, only innovation can seize the opportunities of the times. "the strong competition from hollywood blockbusters and the diverse challenges of short video streaming have changed the film industry, and have also proven time and again the strong resilience of chinese films, which have been rejuvenated in the process of adapting to the changes of the times. generation after generation of chinese filmmakers have never retreated in the face of difficulties and pressures, and have always found new directions and opened up a new future by overcoming difficulties."

people's daily (september 3, 2024, 17th edition)

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