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produced by sohu auto·car cafe

author: li dehui

wang jun presented a uni-s, which will soon be introduced into the saudi market, to the first saudi car owner of changan automobile. with the handover of the car keys, changan automobile's development in the saudi market will also usher in a new chapter.

official information shows that changan automobile has entered the middle east and africa market since 1994, signed a distribution agreement with saudi arabian dealers in 2015 and put the car on the market in 2016. 30 years of market accumulation is a valuable market asset for chinese brands and changan automobile.

on august 31, 2024, saudi time, at the changan automobile middle east and africa press conference, changan automobile president wang jun concluded affectionately: "for more than 30 years, changan automobile has become a trustworthy partner of local society, people and enterprises." given saudi arabia's political, economic and market structure, the more you understand it, the more you can understand the weight and value of what wang jun said.

according to third-party statistics, the sales volume of new cars in saudi arabia in 2023 will be 660,000. among them, toyota, hyundai and kia ranked the top three, with market shares of 30%, 14% and 6% respectively. changan automobile ranked fourth with a market share of 5%, ranking first among chinese brands. in the saudi market, changan automobile has long been ranked first in sales among chinese brands, and its cumulative sales in the middle east and africa market have exceeded 400,000 vehicles.