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in the early morning of august 28, during a live broadcast of selling washing machines at the "little swan dongshan store" in jixi county, xuancheng city, anhui province, the e-commerce operator mistakenly set the price of all washing machines in the store to 40% to 50% off the cost price. as a result, within about 20 minutes of the start of sales, the store received nearly 40,000 orders for washing machines, with an order amount of nearly 40 million yuan, involving goods worth more than 70 million yuan, and the store suffered losses of up to 30 million yuan.

at present, the store's taobao store has removed all product links. as for the reason for the price error, the store's announcement explained that the new store operator had a serious misunderstanding of the platform's activity rules. red star news noticed that many netizens have posted screenshots of their order returns, but some netizens have also resold the purchased washing machine orders at a higher price on second-hand platforms.

▲announcement issued by the store involved

regarding this matter, the staff of jixi county market supervision and administration bureau responded to red star news that the relevant departments have intervened in the investigation. at the same time, the official customer service staff of little swan brand said that the store is a brand authorized store and has sent a specialist to handle the follow-up of the incident.

the actual payment for a washing machine worth thousands of yuan is more than 200 yuan