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on september 2, tianyancha's official website showed that beijing new oriental culture and tourism co., ltd. and its wholly-owned subsidiary beijing new oriental wokade international education travel co., ltd. both underwent industrial and commercial changes, with yu minhong stepping down as the legal representative of the two companies and replaced by yang zhihui. however, the chairman of both companies is still yu minhong.

public information shows that yang zhihui is the executive president and chief financial officer of new oriental education & technology group, and the president and legal representative of new oriental culture and tourism group.

image source: tianyancha official website new oriental culture and tourism was established in july 2023 with a registered capital of 1 billion yuan. the company was previously represented and chaired by yu minhong. the company's business scope includes tourism business, tourism development project planning and consulting, organizing cultural and artistic exchange activities, etc. in december 2023, yu minhong issued a statement announcing that dong yuhui would concurrently serve as vice president of new oriental culture and tourism group. beijing new oriental wokade international education travel co., ltd. was established in may 2012 with a registered capital of 5 million yuan. since its establishment, new oriental culture and tourism has wholly owned beijing new oriental wokade international education travel co., ltd. and new oriental (jiangsu) culture and tourism investment co., ltd., and indirectly owns actual control of many companies through beijing new oriental wokade international education travel co., ltd. most of these companies are new cultural and tourism companies established by new oriental wokade across the country this year. for example, on july 4 this year, beijing new oriental wokade cultural and creative co., ltd. was established, with business scope including internet sales, digital creative product exhibition and display services, digital cultural and creative software development, and tourism development project planning and consulting. the company is a wholly-owned subsidiary of beijing new oriental wokade international education travel co., ltd., with yu minhong as the legal representative and chairman, and a registered capital of rmb 10 million. after further equity penetration, the company is wholly owned by new oriental culture and tourism.

image source: tianyancha official website. judging from the equity relationship, this newly established cultural and creative company is another expansion of new oriental’s cultural and tourism business segment.

source: shenzhen special zone daily, jiupai news, tianyancha