news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

the 2024 summer season is about to end. according to the data of lighthouse professional edition, as of the time of publication on august 22, 2024, the 2024 summer season (june 1 to august 31) has accumulated a total box office of 10.6 billion yuan, while last year's summer season had a total box office of 20.63 billion yuan. in less than 10 days, there is still a difference of nearly 10 billion yuan. it seems that this year's overall box office will not be as good as the same period last year. the market is cold and sluggish, and the industry is generally in a wait-and-see state.

but the world is full of reincarnation and karma. winter is here, and spring is not far away. i believe the film industry will also usher in a spring of rebound.

while waiting for the arrival of spring, the author has sorted out and taken stock of the films to be released in the chinese cinema market, and selected 100 key films to recommend to readers. they have also been graded according to the size of the film and comprehensive consideration of the producer, director, leading actor, etc., for your foresight and reference.

which one are you most looking forward to?

overall, the films to be released are rich in types, well-organized, and in sufficient supply, which is really exciting.

in terms of genre, 20 of the 100 films involve crime, 7 involve adventure, 14 involve suspense, and 19 involve action. it can be seen that high intensity, sensory and strong stimulation are still the focus of the supply side. there are 14 films involving love and 23 involving comedy, proving that lighthearted, humorous and humorous plots are still a backbone valued by the filmmakers. in addition, there are 9 films involving animation, including many animated films from the leading domestic animation company enlight media, the long-lasting super ip boonie bears series of fantawild cartoon, and the sequel to the ip of the nezha series, nezha: the devil boy's sea conquers, and the little monster's summer: once upon a time there was a langlang mountain, produced by shanghai film group and adapted from the ip of the animated short film collection "chinese tales" that was popular last year. since the advent of phenomenal works such as "the return of the great sage" and "big fish and begonia", chinese animation filmmakers have continued to climb to new heights, cleverly combining the excellent traditional chinese culture with animation forms, showing the different faces and new temperament of chinese films.

at the level, there are large-scale, heavy-industry, and high-concept films, such as the wandering earth 2 directed by guo fan, the legend of the condor heroes: the greatest hero directed by tsui hark, and the investiture of the gods part ii directed by wuershan, which focus on improving the industrialization level of chinese films and ensuring the stability and standardization of film creation; there are also humanistic films that trace history and dig up anecdotes, such as the sauce garden directed by chen kexin, the volunteers 2 directed by chen kaige, and the gentlemen of time directed by jia zhangke, which strive to record the changes of the times and question the national memory; there are also realistic films that focus on reality and pay attention to the present, such as welcome to the lailong restaurant directed by wen muye, good stuff directed by shao yihui, and wild child directed by yin ruoxin, which fully convey warmth and soothe people's hearts, setting off a new aesthetic trend of "warm realism" and "positive realism".

in terms of supply, among the 100 films, 50 are currently scheduled to be released in 2024, 27 are scheduled to be released in 2025, and the remaining 23 will be released in 2026 or later, or are temporarily undetermined. the surge in overall box office last year was mainly due to the concentrated release of a large number of backlogs of film sources after the epidemic was lifted, coupled with the generally high quality of the films, and the phenomenon of "three thousand miles in chang'an" creating memes on self-media platforms, which led to an increase in word-of-mouth and higher reviews. i believe that as production capacity gradually recovers and inventory is gradually released, if there is relatively high quality of the film, and a few big hits appear from time to time, the overall box office situation this year will improve.

of course, in practical terms, we hope that all parties can join hands to purify the film marketing environment. on the one hand, we need to strengthen the crackdown on subjective assumptions, deliberate bad reviews, and incitement by online trolls. on the other hand, we also need to reduce the phenomenon of sudden withdrawals and forced removals due to technical reasons, so as to create a good, stable, safe and reliable promotion environment for the film.

there is a phenomenon worth noting and thinking about recently. since its release, the american sci-fi horror film "alien: taken" has grossed $108.2 million worldwide in its first week, with a production budget of only $80 million. according to the current trend, the market is strong, and the film company can be said to be sitting on the diaoyutai. according to the film's director fede alvarez, the film was originally planned to be released on streaming media, but just before the official shooting began, the producer willfully decided to put it on the big screen. its size and quality can be seen.

other people's movies can be transferred from the internet to the cinema, but our movies are rarely the same. most of them are transferred to the internet after being screened in the cinema. it is a common or helpless move. almost no online movies have ever been put on the cinema screen. this actually reflects the overall weakness and lack of strength of the chinese film creation team. this summer, domestic films were cold, but they were hit hard by such a hollywood movie. this has to make chinese filmmakers alert and think: should our movies be more and better? should our filmmakers be more down-to-earth and more approachable? after all, we must learn from the people and serve the people in order to be the people's artists. after all, only those who really care about the audience will be praised by the audience.

we look forward to the continuous release of upcoming films, which will bring new hope to the future chinese film market.