news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

in the fall and winter of 2024, french high-end sports fashion brand lacoste teamed up with edison chen and his street clothing brand clot for a new collaboration, launching a total of 15 clothing items in china. the designs combine lacoste's tennis heritage and chinese martial arts style, aiming to jointly write a new chapter in the intersection of fashion sports and multiculturalism.

for more than 20 years, clot, a streetwear brand originated in hong kong, has made its mark in the field of street fashion. as the founder and creative director of clot, edison chen has frequently collaborated with top streetwear brands and released very representative series. to celebrate the unique chinese aesthetic culture represented by the clot brand, lacoste chose to work with clot and shoot the main visual in the iconic asian art streets, integrating sports, retro and modern aesthetics.

lacoste and clot reinterpreted the brand style in this joint model, creating a versatile street style suitable for both men and women. on the one hand, it shows the elegant heritage of tennis and golf; on the other hand, it is a reinterpretation of traditional chinese martial arts culture. this collaboration deeply deconstructs comfort and celebrates street sports style. in the image blockbuster of this series, two chinese and western models wearing the lacoste x clot joint series lead the audience through the chinese-style streets in the center of paris from a first-person perspective, and also incorporate a playful shuttlecock kicking demonstration, and use dynamic pictures to present the fusion of eastern and western cultures expressed by the joint series.

the series includes autumn and winter coats, sweatshirts, polo, tee, pants, socks, scarves, hats and other accessories, all with co-branded chinese pattern logos and prints. the highlight of this series is the chinese-style jacket and gown made of iconic polo material, which combines traditional chinese style with lacoste's unique craftsmanship. whether as a clever local finishing touch or as a whole body, the refreshing white, crocodile green and navy blue inspired by chinese porcelain are seamlessly integrated with innovative logo and print designs.

through this season's collaboration, lacoste x clot hopes to combine chinese aesthetics and french elegance, and explore the stunning feeling brought by the fusion of chinese and french cultures in this series.

this new masterpiece series will be available in selected lacoste offline stores from september 6, 2024, and will be sold simultaneously on the brand's official online stores on douyin, tmall, and wechat mini program. you are welcome to visit and shop.

aboutLACOSTE

since the birth of the first lacoste polo shirt in 1933, lacoste has been conveying the values ​​of ease and elegance with its pure tennis pedigree. as a global high-end sports fashion brand, lacoste's full range of products covers men's, women's and children's clothing. the product line includes clothing, leather goods, perfume, shoes, glasses, home clothes, watches and underwear series. the high-quality products fully demonstrate the unique french lifestyle that the brand symbolizes and provide diversified ways of self-expression. since its inception, the brand symbol of crocodile has become more distinct in the evolution of generations and has become a classic fashion symbol.

lacoste not only breaks the boundaries of countries, generations, and circles, but is also endowed with emotional connections and is seen as a symbol of fashion. it represents french high-end sports fashion style and french craftsmanship, and constantly optimizes itself in order to explore a sustainable development path for the future of the earth and mankind. through successive brand art directors, lacoste has reshaped contemporary fashion style. now, under the leadership of the new creative design director pelagia kolotouros, the brand will enter a new chapter.

lacoste's french elegance is widely known and never fades. it not only attracts fierce crocodiles with its powerful appeal, but also respects various cultures and differences. as a brand of mf brand, an international group with 10,000 employees, lacoste has offices in 98 countries around the world, 1,100 offline stores and 32 online stores.

aboutCLOT

clot is a fashion brand founded by edison chen in 2003, dedicated to designing unique clothing and items. as a bridge between eastern and western cultures, the brand reinterprets traditional chinese cultural elements in a modern way, and with its distinctive patterns and exaggerated silhouettes, it showcases the diverse vitality of the new generation of asians.

clot has collaborated with many internationally renowned brands to create popular products, including adidas original, visvim, fragmentdesign, coca-cola, stüssy, medicom toy, lacoste, etc., have promoted chinese culture to the world stage and consolidated the brand's international influence.

clot is passionate about street culture without boundaries, and this vision is further reflected in the diverse clothing and lifestyle selections in its juice fashion and lifestyle stores. today, juice stores are located in major cities such as hong kong, shanghai, chengdu, guangzhou, taipei, taichung and los angeles, and there is also an official online store, expanding its international retail footprint in all directions.