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luk fook jewellery opened its first branch in hong kong, china in 1991. it has celebrated its 33rd birthday so far. on this gorgeous autumn day, a unique carnival party was launched. on september 1, 2024, luk fook jewellery's fun enjoy love anniversary conference changchun station was joyfully launched at the changchun eurasia store. the scene was created with fun and eye-catching colorful gourds and dreamy hot air balloons to create a colorful and vibrant visual space, interweaving an atmosphere of love and joy. luk fook jewellery's fun enjoy love ambassador guo junchen made a surprise airborne appearance and taught on-site in an authentic and humorous northeastern dialect, which was full of laughter. he also interacted with fans to complete the intellectual and interesting challenges, and led the audience to welcome the "heavenly blessings" and draw online! the laughter continued, and the whole audience was excited, allowing every guest to immerse themselves in it, and have fun enjoying blessings and love together. in this anniversary celebration, luk fook jewellery continued to actively explore the northeast market, integrating northeastern culture into it, and while enhancing the brand's influence, it also launched a series of exciting and surprising activities.

guo junchen plays northeastern fun and shares happiness and joy

at the press conference, the golden color of sunshine and vitality was rendered into a joyful background. the colorful and well-arranged hot air balloons were romantic and dreamy, as if they were carrying a lot of surprise gifts, bringing endless joy and happiness. together with the round and cute giant colorful gourds of dopamine, the overall atmosphere was fun and eye-catching. luk fook jewellery fun ambassador guo junchen made a handsome appearance in the spotlight, wearing a neatly tailored white suit, a combination of youthfulness and elegance, and paired with modern and gorgeous new goldstyle gold jewelry. he was fashionable and stylish, dazzling, and attracted a large number of fans to watch, and his popularity was overwhelming.

guo junchen, who is from changchun, said that he felt particularly warm when he returned to his hometown of changchun. he interacted cordially with the guests in a humorous and witty hometown dialect and taught on the spot. he not only expressed his love for luk fook jewelry in the northeastern dialect, but also vividly interpreted the theme of the anniversary celebration of "buy gourds to luk fook" and staged a fun interview with infinite joy. guo junchen generously showed off his fashionable and personalized style and shared his experience in wearing jewelry. he said that he liked simple and elegant pure gold jewelry with ingenuity, especially the goldstyle.x pure gold diamond pendant he was wearing. the gourd also represents fortune and luck, which is very meaningful, and the pure gold ring on his hand is also very design-conscious. when asked what gifts he likes to give, he frankly said that he likes to give pure gold jewelry, which is practical and value-preserving.

(photo: guo junchen made a handsome appearance, wearing goldstyle gold jewelry to embellish his fashionable outfit)

(photo: guo junchen and his fans completed the fun challenge of "seizing fortune and luck")

guo junchen started the game mode on the spot, and cooperated with the "osmanthus cakes" to complete the fun challenge of "taking fortune and luck by intelligence". not only did he unlock the new luk fook jewellery goldstyle accessories, but he also presented the fans with an exquisite and shining luk fook jewellery 18k gold diamond necklace and autographed photos. the scene was filled with laughter and joy. the subsequent "heavenly fortune" red envelope rain surprise lucky draw pushed the atmosphere to a climax. the audience on the scene "received fortune and luck, got good luck, and won good gifts" together, and the crowd was bustling, giving the moment a "golden" color.

(photo: guo junchen takes a photo with fans)

(photo: guo junchen presented fans with a luk fook jewellery 18k gold diamond necklace and autographed photo)

a high-energy birthday celebration witnesses the "golden" moment

to witness this special cooperation, ms. wang qiaoyang, executive director and chief operating officer of luk fook group, traveled from hong kong to changchun to present a glittering gold painting ornament to guo junchen, the fun love ambassador of luk fook jewellery. the ornament is engraved with brocade flowers blooming and butterflies dancing, reflecting a bright future. "chen" wishes guo junchen a happy and promising future. afterwards, ms. wang qiaoyang and guo junchen jointly opened a colorful giant balloon gift box to celebrate luk fook jewellery's 33rd birthday. the moment the gift box was opened, colorful balloons rose up, wishing luk fook jewellery a prosperous and blessed new year.

(photo: ms. wang qiaoyang, executive director and chief operating officer of luk fook group, presents a pure gold painting ornament to guo junchen)

(photo: ms. wang qiaoyang, executive director and chief operating officer of luk fook group, and guo junchen jointly opened the giant balloon gift box)

(photo: guests toasting to celebrate)

(photo: guo junchen turned around and took a group photo with the guests and audience)

afterwards, guo junchen's happy check-in conference debuted the classic large flower "eye-catching bag" with northeast characteristics for the first time, which was trendy and cool, showing its fashionable nature. in addition, there are giant "colorful eye-catching bags" and "colorful gourds" that will be unveiled in stores across the country. come and take a photo and shoot your life blockbuster. after the event, guo junchen arrived at the luk fook jewelry store in the eurasia mall and started the immersive store exploration mode to enjoy the fashionable charm of the gorgeous jewelry.

(photo: guo junchen takes a photo with the northeastern flower "xianyanbao")

(photo: guo junchen starts to explore the store and appreciates the fashionable charm of jewelry up close)

(photo: luk fook jewellery store is crowded with people)

golden shadow beautiful land blessings and splendor

earlier, guo junchen was specially invited by luk fook jewellery to serve as the fun ambassador and shoot advertising photos. he interpreted the new chinese style with elegant outfits and explained the dazzling charm of gold and glittering colors.

luk fook jewellery goldstyle’s new pure gold jewellery has a new design that incorporates traditional auspicious elements, coupled with unique technology and craftsmanship, giving pure gold jewellery a different fashion feel.

colorful gourd

the traditional auspicious gourd elements are combined with modern design concepts, drawing on the meaning of "blessings and fortune" to highlight the modern style. the gold ornaments are decorated layer by layer with a gorgeous and colorful background, giving them a unique rainbow-like gradient color, presenting a visual effect of interlaced light and shadow. the outer ring is surrounded by multiple layers of twisted rope patterns, which convey the wish for successive generations and peace and prosperity. the exquisite craftsmanship makes the gold ornaments full of artistic atmosphere, and every shake is shining with brilliant light. the "colorful gourd" is not only a fashionable choice, but also a yearning and blessing for a better life.

goldstyle pure gold necklace

crushed ice gourd

the gourds are exquisitely shaped and vivid, with a high-gloss mirror surface that shines with a unique crushed ice effect, which sparkles in the sunlight. the designer used multiple exquisite crafts to create a crushed ice effect with a rich concave and convex texture. the three-dimensional surface sparkles like stars in the interweaving of light and shadow. the hollow design not only adds a sense of layering, but also outlines the gourd shape with a twisted rope pattern, which also implies peace every year and a long line of descendants, wishing the wearer good fortune and luck. the goldstyle. x full gold diamond necklace hangs two gourds, one large and one small, exuding a unique delicacy and exquisiteness. the dazzling gold and the dazzling diamond light complement each other, and the light is overflowing, which is dazzling.

goldstyle．x pure gold diamond pendant

the same full gold diamond pendant that guo junchen wore at the event was from luk fook jewellery goldstyle. x. the full gold gourd is full and three-dimensional, with a watery and shiny surface, soft and smooth, and has a texture like full gold satin. the outer frame is surrounded by shining star diamonds, which is extraordinary and brilliant, as if it is surrounded by full blessings.

goldstyle．x pure gold diamond pendant

the same ring is from goldstyle's "囍愛时刻" pure gold couple ring. the clever combination of the chinese word "囍" and the english word "love" is a cultural collision of oriental auspiciousness and western romanticism, which is a brilliant reflection of each other and runs through the important moments of life. goldstyle's unique pure gold hardening process and simple design awaken the unique fashion texture of pure gold, making the couple rings show modern charm.

goldstyle "love moment" pure gold couple ring

so far, the fun love anniversary conference·changchun station has come to a successful conclusion, but the carnival does not stop and the happiness continues. on september 15, the fun love anniversary conference·daqing station will be launched, and there will be a mysterious guest "jun" yi in attendance. celebrate love together, and the "golden" color will not stop, so stay tuned!

about luk fook holdings (international) limited (stock code: 00590.hk)

luk fook group is mainly engaged in the procurement, design, wholesale, trademark licensing and retail of various types of yellow platinum jewelry and jewelry products. it currently has more than 3,230 retail outlets in 11 countries and regions. the group will continue to look for new business opportunities in the international market to support the corporate development of "luk fook jewellery • international interpretation".