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as the hot summer atmosphere gradually becomes stronger, tata teamed up with tmall juhuasuan to launch a new capsule series of sweet and cool double shoes. this event brought together 1,500 stores across the country for the first time, defining the trend of this summer with a sweet and cool theme image. at the same time, the tata x ice cream brand yanma institute joint theme pop-up store also landed on the streets of yulin, chengdu in early may.

sweet and cool combination, love should be expressed boldly

the new tata sweet and cool double shoe series, with its unique two-color design and melting ice cream-like lines, has quickly become a new favorite among young consumers who pursue individuality and fashion. the collision of two colors and two attitudes is like the intimate relationship between us, which can be sweet and cool, or bold. let the heart and color beat warmly, and let love happen in every meaning. the design team combines the strong color sense of summer with the sweet shape of ice cream, bringing a fresh and sweet romantic experience in the hustle and bustle of urban life.

from last year's summer dopamine, autumn maillard, and winter gray, another new fashion color in the fashion circle, mint mambo, has emerged recently, leading the trend. as a romantic color exclusive to the spring and summer of 2024, mint mambo comes from the ancient greek word mentha and the popular dance mambo in south america. mentha is used to describe the freshest green in spring, but mint mambo is not limited to green, but also includes low-saturation natural colors such as light blue, light pink, light yellow, and earth tones.

this time, tata's sweet and cool double-stitch shoes use a variety of macaron colors. the colors collide with each other, and every step is like a mambo dance, representing breaking free from constraints and letting your heart flow naturally. a variety of colors are freely available, which can be suitable for sunny and fashionable girls, hot and handsome sweet and cool girls, and even college retro literary daughters. in terms of details, the attached colorful double-stitch ice cream-shaped shoelace buckles and heart-shaped shoelace buckles are detachable, making the outfit more varied and interesting.

offline flash mobs set off a fire in chengdu, with trendy people flocking to the internet-famous street

during the may day holiday, the pitaya-colored tata all pink store was airborne on chunxi road in chengdu, which was extremely popular and attracted a constant stream of people to check in. this was the first attempt of tata's sweet and cool double-color theme event, which attracted countless people and received enthusiastic responses. in order to inherit the high popularity of tata all pink store, tata and the well-known ice cream brand yanma created a sweet and cool double-color flash ice cream store on yulin west road in chengdu with black and pink as the main colors, which became the most popular check-in point in the yulin community. in order to carry out the "sweet and cool" to the end, tata also created a "sweet and cool" themed kpop random dance event at the event site. the opening sweet dance brought a different cultural experience to the streets of yulin.

as one of the brands under the belle group, tata has been committed to providing consumers with high-quality, fashion-forward footwear options. with the continuous evolution of market trends and consumer habits, tata is also actively exploring a path of youth and innovation. from product design to marketing activities, the brand has a keen insight into future fashion trends and a deep understanding of the needs of young people.

facing the future, tata will continue to maintain its innovative spirit and provide consumers with more personalized and differentiated trendy items through continuous product upgrades and market activity innovations. the brand will also strengthen cooperation with major platforms, expand sales channels, enhance market competitiveness, and strive to create more trend-setting masterpieces, so that consumers can enjoy the unique charm brought by tata in every season.

the launch of the tata520 sweet and cool double shoe series and the successful offline activities mark the unique position of the tata brand in the summer fashion industry. this is not only a display of the brand's innovation, but also a test of the practice of the youth strategy. looking to the future, tata will continue to lead the trend with innovation, win the hearts of consumers with quality, and continue to move forward on the road of fashion.