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august 30, 2024, beijing - to pay tribute to the pioneering attitude and innovative spirit of the royal oak offshore watch series and its long-term connection with the trendy culture and music world with the rhythm of music, the swiss high-end watch brand audemars piguet held a grand royal oak offshore "offshore beats" pioneer music party in beijing. on the evening of the event, pop singer wilber pan, soul singer-songwriter yuan yawei, pioneer singer-songwriter wang ziyi, singer xie keyin, rap singer-songwriter ice yang changqing and the mandarin band performed music of different styles, and together with ms. peggy hu, president of audemars piguet greater china, mr. clifford wong, general manager of audemars piguet china and many guests, paid tribute to the bold breakthrough of the offshore spirit and the vigorous youthful vitality of this legendary timepiece series in the rhythm of the "new wave" trendy music.

royal oak offshore

play the pioneering vitality

inspired by the creative boom and offshore yacht racing of the 1980s, the royal oak offshore watch was launched in 1993 and became synonymous with youthful boldness and creative uninhibitedness. while retaining the aesthetic design of the royal oak series' iconic octagonal bezel and hexagonal screws, the series broke new ground with an eye-catching 42mm oversized watch diameter design, paired with an ultra-thick waterproof bezel and a crown covered with colored rubber. this inherent masculine beauty earned it the title of "the beast". although it was not recognized by some people when it first came out, it was sought after by the younger generation who were passionate about adventure and extreme sports. the bold and iconic aesthetic design made it unique and set off a trend for oversized watches.

at the event, the carefully planned “offshore vitality space” showcased the birth and evolution of this legendary series in multiple spaces and dimensions: the “offshore origin” exhibition hall first used pictures and offshore racing boat models, as well as two royal oak offshore men’s and women’s watches to show the close connection between the birth of the series and water sports; the “cross-border inspiration” exhibition hall presented the exploration and integration of royal oak offshore watches with different fields such as film, music, sports, and fashion; in the “material workshop” exhibition hall, a series of works made of ceramics, forged carbon, rubber, stainless steel, and solid gold showed the royal oak’s the royal oak offshore watch has been constantly seeking new materials and pioneering in the decades of material innovation; the "multi-color" exhibition hall uses bright and varied visuals to show the colorful vitality of this series of watches, which has become a personalized work loved by the younger generation in different eras; the rich and diverse "collector's gallery" displays nearly 30 royal oak offshore watches from different years collected from different collectors, each of which shows an exclusive story that travels through time and space and touches the heartstrings; and the "dive into the deep water" exhibition hall invites guests to experience the unique charm of classic diving watches up close with an immersive experience. over the years, this series has become a platform for the brand to showcase forward-looking design and technological innovation. while retaining the classic aesthetic design elements of 1993, it has undergone more than 230 design evolutions, fully reflecting the brand's innovative spirit of breaking conventions.

on the evening of the event, audemars piguet held a grand fashion music party to extend the royal oka offshore's indissoluble bond with the music world and its fashion rhythm genes to the scene. many talented and well-known musicians took the stage to show the vibrant young trend and pioneering spirit with their distinctive performances. the experimental band mandarin first opened with a very contagious rock performance, and the pop singer xie keyin presented a dynamic singing and dancing performance. wang ziyi and ice yang changqing, who are also singers and songwriters, respectively demonstrated the trendy attitude of "young new forces" with their own unique styles of music creation. then, soul pop singer yuan yawei sang affectionately with her delicate voice, and collaborated with pop singer pan weibo to present the subtle collision and fusion of different styles and singing methods of r&b and rap. finally, the atmosphere of the whole fashion music party reached a climax with pan weibo's representative song singing.

audemars piguet and music

deep and long-standing roots

sound has always been one of the core elements of watchmaking art. long before the time could be read on the dial, there were bells to tell the time. since its founding in 1875, audemars piguet has established a deep connection with the world of music, and has been committed to exploring sound through complex timepieces, playing a pioneering role in the development of timepieces. since the birth of the royal oak offshore watch in 1993, it has started creative collaborations with multiple fields, and the music field, as one of the important sources of inspiration for creative bursts, has also injected abundant creative genes into the series.

in 2005, audemars piguet collaborated with the famous pop musician jay-z for the first time to launch the royal oak offshore jay-z 10th anniversary limited edition watch to commemorate the hip-hop musician's ten-year artistic career. it also came with an ipod containing jay-z's music works, thus opening up audemars piguet's long connection with the music industry.

in addition to the collaboration with musicians, audemars piguet’s commitment to research in the field of professional technology further demonstrates its pursuit of precise and rigorous craftsmanship. in 2006, audemars piguet joined hands with the swiss federal institute of technology (lausanne) to conduct acoustic research on time-telling watches. the research and development expert team included many watchmakers, engineers, musicians and audio technicians. it took eight years to create the supersonnerie super time-telling technology with three patents, which achieved major breakthroughs in acoustic performance, sound amplification and sound quality.

in order to deepen its connection with the world of music, in 2010, audemars piguet joined hands with the claude nobs foundation and the swiss federal institute of technology in lausanne to support the montreux jazz festival digitization project, committed to digitizing, restoring and preserving all the recordings of the festival in order to properly preserve these priceless treasures listed in the unesco memory of the world register. subsequently, audemars piguet became the global partner of the montreux jazz festival in 2019.

since 2019, audemars piguet has been conducting in-depth creative exchanges with the music industry and promoting rich dialogues with artists. in 2022, audemars piguet invited internationally renowned musician, songwriter and record producer mark ronson to serve as brand ambassador, and in 2024 announced that well-known musician and guitarist john mayer would become the brand's creative consultant, expanding the boundaries of communication with the world of music. in 2022, audemars piguet also launched several royal oak offshore automatic music special edition watches with different materials and designs, inspired by the equalizer pattern on the dial, showing a wonderful collision of inspiration with the world of music.