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the new sergio rossi fall/winter 2024 collection is inspired by the refined and elegant equestrian sport, an imaginative idea that comes from the "sidesaddle riding" that emerged in mantua, italy in the 1300s.

the majesty of the horse and the elegance of the female rider complement each other, depicting an independent and attractive woman who is not bound by convention and exudes an innate charm.

the 24th fall/winter collection continues the aesthetic paradigm of equestrian sports: the brand has begun to study the exquisite details of saddles and harnesses since this season, and its exquisite craftsmanship complements the techniques inherited from generation to generation by the brand.

a series of exquisite shoe styles are designed to meet the needs of sr women's all-day wear from day to night.

the sr nora series reinterprets the design of traditional italian horse harnesses. the knee-high boots use a curved boot design, embellished with iconic metal buckles, soft leather shoes and classic riding boots that never go out of style, which have an indisputable charm.

the sr pilier collection also continues the design of arcs and soft lines, with extremely feminine flats, mary janes and stretch over-the-knee boots, all decorated with slender lace-up designs. the plectrum-shaped upper is paired with a sculptural heel, and the whimsical ideas of music closely related to elite equestrianism, such as dressage competitions.

the new sr arc series of shoes use a lot of winding and curly lines, reinterpreting the aesthetic concept of cowboy competition. the banana heel is the absolute protagonist - inspired by the round high heel of texas, and presents the stiletto design with a more modern and feminine aesthetic. in this series, we apply the principle of wrapping the foot in ballet, amplify its wrapping comfort, and design it into a flared appearance to add beauty.

sr mermaid series is still the focus of this season, including sandals, high heels, short boots, long boots and knee-high boots. the unique laser cutting process makes the fish scale hollow more vivid and lively, playing with textures and patterns. the newly launched fish scale hollow boots this season greatly highlight the charm of women.

finally, the new sr godiva precious series is decorated with crystal diamonds and pearls, perfectly fitting the curve of the uppers of flat shoes, high heels, and high-heeled sandals, showing its charming characteristics.

the colors used this season echo the inspirations of the designs. classic black, wine and leather tobacco brown are the most common colors in equestrian sports. white and silver are extracted from cowboy competitions, and indigo and dusk purple are reinterpreted in the sr mermaid series and sr godiva precious series.

a special material used extensively in this season's shoes is gaucho, a very stiff leather, while elegant suede, patent leather, satin and lambskin, a leather with a wrinkled embossed texture, are also used.

the 2024 fall/winter collection perfectly presents a diverse female image, which is exquisite, charming, confident and tough. this is also the unique temperament and special charm of sr women that has been emphasized for many years.

sergio rossi fall/winter 2024 campaignmaster elegance and explore feminine charm

the latest sergio rossi 2024 fall/winter campaign combines ai and luxury to showcase elegance and femininity

sergio rossi officially released the 2024 fall/winter series advertising blockbuster, which combines ai technology with luxury elements to explore the charm of modern women. this advertisement continues the brand's consistent elegance and sensuality, and redefines the image of sergio rossi women from a new perspective, showing their strong and diverse personality.

the campaign draws inspiration from the classic world of equestrianism, starting with the origins of side saddle riding, and embarks on a forward-looking journey. as a symbol of elegance, strength and freedom, the horse has become a powerful metaphor for the sergio rossi woman. the brand's iconic shoe design cleverly echoes the elegant form of the horse, highlighting the perfect fusion of tradition and modern style.

the campaign combines reality and imagination, and through a clever combination of photography and ai technology, it presents iconic locations from the sergio rossi factory in san mauro pascoli to global fashion capitals such as milan, paris, shanghai and tokyo. under the lens of gioconda & august, the charming white horse imenso accompanies the sergio rossi woman on this fashion journey

while integrating modern technology and contemporary design concepts, the series retains the brand's consistent tradition of elegance and practicality. the 2024 fall/winter series is not only a tribute to the brand's history, but also a redefinition of the new style of modern women. focusing on creating items that combine style and functionality, ensuring that women can move freely with elegance and confidence in any occasion. this advertising blockbuster fully demonstrates how to combine tradition and innovation to create unique and fascinating products.

in the teaser for the campaign, we harnessed the potential of ai to bring our vision to life, showcasing the freedom and soul of the sergio rossi woman. ai is more than just a tool, it’s a creative partner that allows us to push creative boundaries and express our brand in new and exciting ways.

focusing on the new fall collection of shoes and boots, the campaign showcases the versatility and innovative spirit of sergio rossi, perfectly matching the look of today’s woman – sophisticated, dynamic and adventurous, living a colourful life.

this new chapter in the sergio rossi story celebrates the confidence and timeless style of the modern woman.

about sergio rossi

since its establishment in 1951, sergio rossi has been famous for its excellent italian shoemaking craftsmanship. its luxury shoes are known worldwide as the industry benchmark for style, comfort and femininity. sergio rossi not only has top manufacturing capabilities, but also sets an industry benchmark in terms of craftsmanship, environmental protection concepts and social responsibility.

the brand's factory is located in san mauro pascoli, an industrial town on the northeastern coast of italy, which is famous for its long shoemaking tradition. from design sketches to finished products, sergio rossi's shoe collections are born here. this is not only the brand's creative center, but also the cradle of exquisite craftsmanship.

as a member of the forlan group, sergio rossi has a global sales network, including stores and wholesale partners in high-end luxury markets such as europe, the middle east, africa, japan, the united arab emirates and greater china. its product lines are rich and diverse, meeting the unremitting pursuit of elegance and quality by fashion lovers around the world.