news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

(text/huang ting) in the bustling and colorful fashion world, there are always some brands that stand out with their unique charm and become the pioneers of leading the trend. joooys, a high-end women's clothing custom brand, has won wide acclaim in the industry and enthusiastic pursuit of consumers with its unique artistic charm and excellent quality. behind all these brilliant achievements, it is inseparable from the outstanding leadership and outstanding contribution of ms. zhao yakun, the founder of the brand. as a leading figure in the fashion industry, ms. zhao yakun not only has a keen fashion sense and unique design vision, but also leads the joooys team to constantly break through themselves and create one fashion miracle after another with her extraordinary leadership. with her ingenious design concept, she cleverly combines the essence of fashion and art, injecting a steady stream of innovative vitality into the brand.

(photo of ms. zhao yakun at the china international fashion week press conference)

joooys focuses on women's ready-to-wear, light formal wear, women's haute couture, wedding dresses and accessories. it always adheres to the ingenious design concept as the core, perfectly integrating women's elegance, confidence and personality into each piece of work. joooys's design style retains the softness and romance of european style, and cleverly integrates the essence of chinese elements, making each piece full of unique charm and charm.

as the soul of the joooys brand, ms. zhao yakun has injected infinite vitality into the brand with her outstanding design talent and deep understanding of fashion. she believes that fashion is not only about the gorgeous and fashionable appearance, but also the display of inner temperament and personality. therefore, in the design process, she always adheres to the concept of "showing the beauty of life and art with ingenuity", and strives to make each work into a work of art that can show the unique charm of women.

"an excellent work often comes from the careful carving of details." ms. zhao yakun's design philosophy is reflected in her extreme pursuit of details. therefore, in the production process of each work, she will personally participate and strictly control it, from the selection of fabrics to every detail of tailoring, striving to achieve perfection. in terms of fabric selection, the brand selects the most popular luxury materials at the moment, such as lace, silk, feathers, crystals, etc., and embellishes them with exquisite embroidery, bead embroidery, weaving and other techniques, so that each work exudes a sense of luxury of high-end customization. this extreme pursuit of details not only ensures the quality of joooys's works, but also allows it to establish a good reputation in the fashion industry and win the favor of many consumers.

with the continuous expansion of brand influence, joooys has gradually become a shining star in the fashion industry. it not only occupies an important position in the domestic market, but also shines on the international stage. the brand has been invited to participate in major fashion weeks and fashion events at home and abroad many times, and has won wide acclaim in the industry with its unique design style and excellent quality. in the 2022 world model contest china finals, joooys successfully became the only designated dress with its strong brand influence and good market reputation. this is not only a recognition of the brand's strength, but also an affirmation of ms. zhao yakun and her team's hard work over the years. in addition, the brand has also won the china international fashion week annual wedding dress design award, the fashion shenzhen innovation design award, the fashion shenzhen craftsmanship award, the guangdong clothing brand famous enterprise "pioneer designer brand" award and many other honors, further consolidating its leading position in the fashion industry.

as the general manager and design director of shenzhen shijiali clothing co., ltd. and guangdong jianyi clothing co., ltd., ms. zhao yakun's achievements and contributions in the fashion industry are obvious to all. she is not only an outstanding designer, but also a leader with a strategic vision. under her leadership, the joooys brand has achieved a leapfrog development from scratch and from small to large, becoming an important force in the domestic and even international fashion industry. her efforts and contributions have not only won wide praise and respect from the industry, but also laid a solid foundation for the future development of china's fashion industry, and have achieved certain results and influence in the inheritance, innovation and promotion of intangible cultural heritage craftsmanship and the use of green and environmentally friendly materials.

(photo of ms. zhao yakun attending the asia-europe fashion week as a judge)

looking to the future, the joooys brand will continue to uphold the ingenious design concept, constantly innovate and break through, and bring more high-quality fashion works to consumers. at the same time, ms. zhao yakun will continue to exert her outstanding leadership and lead the joooys team to create greater glory in the fashion industry, making life more quality and ritual through design innovation, and contributing more wisdom and strength to the development of the fashion industry.