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the former chairman and general manager both retired and resigned, benq appointed new executives

2024-09-02

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it home reported on september 2 that benq announced high-level personnel changes on august 30. former chairman li kun-yao and former general manager li wende both retired and were replaced by zeng wenqi as chairman and huang yuanfu as general manager.

benq said that former chairman li kun-yao was the founder of the company, and former general manager li wende expanded benq's presence in europe and laid a solid financial foundation and operating performance.

benq's new chairman, tseng wen-chi, joined the company in 1994 and was initially responsible for cd-rom products and sales. he later led the establishment of benq's chinese mainland branch and grew the mainland marketing team from the initial 3 employees to hundreds of people.

benq's new general manager, huang yuanfu, was formerly the general manager of the product and marketing strategy center. in 2008, he introduced the stp marketing model to the company, leading benq to become the world's number one dlp projector brand. subsequently, in 2014, he created eye protection products such as screen hanging lamps.

benq's parent company qisda had a total operating income of nt$96.77 billion in the first half of 2024 (it home note: currently approximately rmb 21.452 billion), while the sum of monitors and projectors was nt$40.8 billion (currently approximately rmb 9.045 billion), accounting for 42% of the total revenue.