government accounts need to be “slimmed down” and “healthy”
2024-09-02
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original title: government accounts need to be “slimmed down” and “healthy”
recently, many local government wechat public accounts and weibo accounts have been shut down. for a time, the healthy "slimming down" of government accounts has become a new trend in government services, and the pragmatic measures have also won praise from many netizens. however, during the author's visit, he found that in the process of shutting down and rectifying government accounts, there is no lack of "one-size-fits-all" phenomena: in order to respond to the call, some places have also shut down some grassroots government accounts with potential, audiences, and development. this not only wastes the efforts of the staff, but also brings inconvenience to the people.
this phenomenon reflects that the management of government accounts has entered a new stage of development, requiring an upgrade to a more refined and vertical management model. for relevant functional departments, how to make government account management more "healthy", how to achieve scientific "slimming", moderate "weight loss" and effective "muscle gain" of government accounts should become issues that need to be considered urgently.
government accounts need to be scientifically “slimmed down”. nowadays, the endless stream of government accounts such as wechat, weibo, and mini-programs are competing with market-oriented media for people’s reading time. among them, many government accounts have a large amount of redundant, invalid, and duplicate information due to batch opening and poor operation, which not only increases the workload of operators, but also wastes readers’ time. therefore, it is necessary to shut down invalid government accounts.
government accounts should also be appropriately "slimmed down" and should not be shut down just for the sake of shutting down. relevant functional departments should classify them, weigh the nature of different government affairs, fully consider the needs of the people, and carefully determine which government accounts are suitable for shutting down and which are suitable for opening, which are suitable for pushing small, beautiful, short and fast government information, and which are suitable for investing manpower and material resources to create high-quality government accounts, rather than "one size fits all" based on basic indicators such as the number of fans.
government accounts must also effectively "grow muscle". many government accounts that have been shut down have some common problems, namely, empty content, delayed updates, and sloppy management. therefore, the government accounts that remain should avoid content homogeneity and further strengthen management and operation capabilities. the work cannot just stay at the level of information publication. it is necessary to produce and push more valuable and meaningful communication content, strengthen communication capabilities, improve communication effects, promote government transparency, continuously narrow the distance between the government and the people, and make grassroots governance more scientific, efficient and transparent. (zhang lejia)
source: shaanxi daily
