fan wenhua and meituan jointly draw a new blueprint for the beauty industry: digital transformation leads a new chapter in chain development
2024-09-02
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on august 9, 2024, the 2024 meituan beauty chain summit with the theme of "riding the wind and gathering strength, sharing beauty together" was successfully concluded in guangzhou. the event brought together elites and leaders in the beauty industry to discuss the current status and future trends of the industry. in this feast of ideological collision, fan wenhua facial care brand once again became the focus with its deep industry accumulation and forward-looking digital strategy.
as a long-term partner of meituan, ms. zhang xin, general manager of fan wenhua facial care brand, delivered a wonderful speech entitled "lighting up life, resonating with beauty, fan wenhua and meituan's digital management" at the summit. she not only shared how fan wenhua achieved seamless connection from offline to online in more than 4,600 stores across the country on the meituan platform, but also deeply analyzed how digital transformation brought a qualitative leap in store performance. this achievement not only highlights fan wenhua's leading position in the digital transformation of the beauty industry, but also won it the honor of meituan beauty's "digital chain strategic partner".
the strong alliance between fan wenhua and meituan is undoubtedly a highlight in the digitalization process of the beauty industry. faced with the growing online consumption demand of consumers, especially the rise of new consumer mainstays born in the 1990s and 2000s, fan wenhua keeps pace with the times and joins hands with meituan to break through the barriers between online and offline and build a new consumer ecology. through the meituan platform, fan wenhua has efficiently integrated multiple links such as customer acquisition, consultation, and transaction, greatly improving the customer's consumption experience and the operating efficiency of the store. according to statistics, in the past july alone, the number of fan wenhua's settlement orders on meituan exceeded 150,000. this figure is not only the best proof of the effectiveness of fan wenhua's digital strategy, but also a strong reflection of the continued expansion of its brand influence.
looking to the future, fan wenhua will continue to work with meituan to deepen cooperation and jointly explore the infinite possibilities of the digital development of the beauty industry. with the joint efforts of both parties, i believe that fan wenhua will be able to bring more high-quality, cost-effective facial care experiences to consumers, and lead the new trend of chain, standardization and dataization in the beauty industry. at the same time, fan wenhua will continue to uphold the brand concept of "lighting up life and resonating with beauty", continue to innovate and break through, and contribute more to the prosperity and development of the beauty industry.
