zhou hongyi talks with yu minhong live: talking about big models, ip creation, and dealing with cyberbullying
2024-09-02
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recently, during the 2024 yabuli entrepreneurs 20th summer annual meeting, 360 group founder zhou hongyi participated in a live broadcast event hosted by oriental selection and had a dialogue with yu minhong. he shared his thoughts on the future challenges of artificial intelligence and entrepreneurs' ip creation, and consulted yu minhong on how to deal with cyber violence.
"after you raised your arms and shouted all in ai, what do you think is the most successful thing you have done?" in response to this question raised by yu minhong, zhou hongyi believed that he "did three things right". first, do not blindly follow open ai's path of super large models. "ai should reshape every enterprise in china. don't dream of using one ai to solve all problems. find professional scenarios in the internal business processes of the enterprise and use multiple large models to solve problems." second, large models are not products, but only capabilities. to become the core engine of new quality productivity, they should also be combined with traditional industries and scenarios to create user experience. zhou hongyi took 360 as an example of using large models to transform search engines. he believes that domestic internet giants will follow this measure, use ai to reshape products, and empower existing scenarios with large models. third, establish a large model alliance. "we have created an 'avengers alliance', combining 16 mainstream large models in china to create an ai assistant, working together to solve problems." it is understood that 360 ai assistant can enable users to select models by themselves, or 360 zhinao can automatically match models according to user needs to complete tasks. currently, ai assistants have been installed in 360 search and 360 browser. after evaluation, their comprehensive capabilities exceed those of gpt-4o.
zhou hongyi believes that big models themselves will bring many new security challenges, and security products must be reshaped to cope with them. security challenges can be divided into two situations: the big model itself produces hallucinations, or is polluted or even "poisoned" by online content. "for example, some posts about mr. yu minhong on the internet are completely fabricated, but they may be taken as facts by the big model and enter the fact database, then the big model may start to say bad things about mr. yu minhong." in addition, zhou hongyi proposed to "treat models with models", because big models have the ability of logical reasoning and thinking, and traditional security methods cannot be used to deal with them. therefore, security products must be reshaped to solve big model security issues by training professional big models. "big models can also make mistakes, and i implore society to give some understanding and tolerance to innovation," zhou hongyi said.
"i am going to clone mr. yu so that he can travel," zhou hongyi said to yu minhong during the conversation. zhou hongyi explained that digital people are also one of the applications of artificial intelligence. it is difficult to clone thoughts now, but by collecting personal information, uploading it to the cloud brain for automatic analysis, and then training a large model, yu minhong can be "cloned", "so that mr. yu can travel." zhou hongyi introduced that 360 used all his information to train a digital spokesperson zhou hongyi, "mainly trained through media interviews, and his speech is much smoother than mine, and it is leak-proof."
on the topic of how entrepreneurs build their personal ip, zhou hongyi believes that not all entrepreneurs are suitable for ip. "why do i advocate that entrepreneurs should lower their status and take the initiative to expose their shortcomings? anyone who packages himself as high-end will fail sooner or later. the image of the founder may drive the development of the company, but if this image becomes negative, it will in turn restrict the development of the company."
as for why he decided to start ip, zhou hongyi believes that entrepreneurs should humble themselves and keep in touch with users at all times. entrepreneurs should be wherever users are. "there are at least 600 million to 800 million users in china who only watch short videos and live broadcasts every day. short videos and live broadcasts are different from studying. reading books and studying is brain-burning and a process of self-training. watching short videos is very happy and dopamine is secreted every day. if you use traditional public relations and marketing methods at this time, you and the users actually don't know each other. i am now creating ip and becoming a so-called entrepreneur internet celebrity. in essence, i am doing marketing and public relations work, just in a different way."
regarding the online violence that yu minhong encountered some time ago, zhou hongyi said that he wanted to comfort yu minhong, but he did not expect that "yu minhong was in a better state than himself and had great concentration", and asked him to tell him how to maintain this state of mind. yu minhong believes that we should first think about "how much impact it will have on your entire career layout and personal goals. if it does not have much impact, why should you care?" yu minhong also said that no matter if someone praises you, compliments you, or scolds you, you should not change yourself, otherwise you will not have enough concentration.
