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phoenix auto news: at the 2024 chengdu auto show, phoenix auto had the honor of interviewing mr. gao fei, executive vice general manager of chery brand marketing center, and had an in-depth exchange on topics such as chery's exhibition lineup at this auto show, the new energy transformation trend of the global automotive industry, chery's brand strategy and development achievements in the new energy field.

the exhibition lineup is full of highlights, and four major brands are working together

as the most influential auto show in the central and western regions, the chengdu auto show has always been an important stage for major automakers to showcase new products and demonstrate their strength. mr. gao fei introduced: "at this auto show, chery exhibited more than 30 models from the four major brands of icar, xingtu, jietu and chery, covering the full range of product lines from fuel vehicles to new energy vehicles. in particular, the official launch of tiggo 8 plus and the appearance of the fengyun e05 concept car fully demonstrated chery's latest achievements in product design and technological innovation."

mr. gao fei mentioned that the fengyun e05 concept car not only represents the design direction of chery's future fengyun series, but also reflects chery's forward-looking layout and in-depth thinking in the field of new energy. "we hope that through this product, consumers can experience the charm and potential of chery's new energy in advance. at the same time, we also welcome your valuable suggestions to help us continuously improve and enhance."

new energy and fuel vehicles go hand in hand to meet different market demands

facing the global automotive industry's new energy transformation, chery has chosen a unique development path - the parallel development of new energy and fuel vehicles. mr. gao fei said: "although new energy vehicles are the future trend, fuel vehicles still have a huge market base at present and in the future. as a car company with a deep technical background, chery has always adhered to a diversified layout to meet the needs of different consumers."

he further explained: "chery's new energy vehicle sales are growing very fast. last year, new energy sales increased by 93%, ranking first in the industry. but this does not mean that we will give up the fuel vehicle market. on the contrary, we will continue to increase investment in the fuel vehicle field and launch more high-quality products that meet market demand. because whether it is pure electric, hybrid, extended-range or fuel, each energy form has its own unique market positioning and population demand."

tiggo series: chery's leader in suvs

when talking about the status of the tiggo series in the chery brand, mr. gao fei was full of pride: "the tiggo series is the world's no. 1 chinese brand suv series in terms of sales volume. it covers many popular models such as tiggo 8, tiggo 7, tiggo 9, etc. among them, tiggo 8, as the leading model, has won wide acclaim for its excellent performance and outstanding market performance. the newly released tiggo 8 plus further enriches the product line of the tiggo series and provides consumers with more choices."

he emphasized: "the key to the success of the tiggo series is that we always adhere to the user-centric design concept and continuously meet users' needs for high-quality, high-performance suvs. at the same time, we also focus on the differentiated layout of products and launch different models for consumers of different age groups and different usage scenarios."

full-stack self-development: chery's core competitiveness

when asked about chery's core competitiveness, mr. gao fei mentioned "full-stack self-development" without hesitation. he explained: "automobile technology is an imported product for china, but chery has firmly embarked on the path of independent research and development from the beginning. we have invested a lot of manpower, material and financial resources in independent research and development and technological innovation in core components such as engines, gearboxes, and chassis. this not only enables us to achieve independent control in technology, but also greatly enhances the competitiveness of our products."

he further gave an example, saying, "chery previously invested 1.8 billion yuan in engine research and development, and now we are able to independently calibrate the software systems of engines and transmissions. this means that we are at the forefront of the industry in terms of technology and are no longer subject to the control of others." he emphasized, "full-stack self-development is the key to chery's ability to maintain its leading position in the fiercely competitive automotive market."

the new energy track has achieved remarkable results and the future is promising

in the field of new energy, chery has also achieved remarkable results. mr. gao fei revealed: "last year, chery made full efforts in the field of new energy, launched a number of new energy models and achieved remarkable sales performance. this year, chery's new energy vehicle sales continued to rise, with an increase of 193.7%, a record high. this is not only our powerful response to the new energy market, but also our firm implementation of president yin's call for 'chery new energy is no longer polite'."

he said: "in the future, chery will continue to increase its investment and r&d efforts in the new energy field to promote the launch of more high-quality and high-performance new energy models. at the same time, we will continue to optimize product layout and service system to enhance user experience and market competitiveness."

fuel vehicle exports rank first in china, and the global market is expanding steadily

when talking about chery's overseas market performance, mr. gao fei said: "chery's fuel vehicle exports currently rank first among chinese brands. this is due to our continuous efforts in product quality, technological innovation and market services. at the same time, we also see that the global market demand for new energy vehicles is growing rapidly, but we have not ignored the potential of the fuel vehicle market."

he explained: "since the price difference between electricity and oil costs abroad is not as large as in china, the cost of using electric vehicles abroad is relatively high. therefore, fuel vehicles still have huge demand space in the foreign market. we will continue to consolidate and expand the fuel vehicle market, while accelerating the overseas layout of new energy products to meet the diversified needs of the global market."

conclusion

through this interview, we deeply felt chery's firm belief and lofty ambition as a car company with profound technical background and innovation ability. whether in the field of new energy or the fuel vehicle market, chery has demonstrated strong competitiveness and development potential. we have reason to believe that in the future development, chery will continue to focus on users, continue to innovate and make breakthroughs, and bring more high-quality cars to consumers.