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the 2024 china automotive industry development (teda) international forum (hereinafter referred to as the "teda automotive forum") was held in tianjin from august 29 to september 1.

at the high-level summit on august 31, wang yuanli, cto of great wall motor co., ltd., delivered a speech entitled "new advantages in industry development driven by innovation".

in his speech, wang yuanli gave a detailed introduction to great wall's forest ecological system, which is an ecological system with complete vehicles as the core, comprehensively deploying related technology industries such as intelligence and new energy, and realizing multi-species interaction and continuous evolution.

"at the beginning of the transformation of the automobile industry, great wall motors realized that the competition in the field of new energy intelligent connected vehicles is not only a battle between companies, but also a battle between ecosystems. it has an extremely complex industrial chain system, and if it wants to build a leading advantage, it must create a healthy industrial chain ecology."

relying on the forest ecosystem, we can achieve efficient integration of internal and external resources of the group, completely break down organizational barriers, and thus form a strong and stable internal and external coordination mechanism. we can also achieve data sharing, resource sharing, and information sharing, with the goal of empowering the entire vehicle, achieving win-win cooperation, and creating value together.

at the same time, great wall motors adheres to an integrated and open attitude to achieve the integration of the upstream and downstream of the industrial chain. great wall motors actively participates in ecological cooperation and cooperates with more than 500 ecological partners in artificial intelligence, chip design and production, and internet of vehicles.

"if chinese cars want to go global, they must establish a high-tech, high-quality, low-carbon and environmentally friendly brand image. we cannot let chinese products become synonymous with low prices and low quality."

building a leading edge in technology based on technological innovation

in addition to continuous improvement in the system, great wall motors also attaches great importance to continuous innovation in technology. in the first half of 2024, great wall holdings disclosed 3,625 patents and authorized 2,071 patents, ranking first among chinese private automobile companies; in the field of new energy vehicles, great wall holdings disclosed 1,369 patents and authorized 911 patents, ranking first among chinese automobile companies; in the field of intelligent patents, great wall holdings disclosed 667 patents, ranking first among private automobile companies.

great wall motors has made in-depth layout in new energy core technologies and industrial chains. taking into account the differences in geographical environment, uneven infrastructure development and differences in user needs in various regions around the world, it has established a strategic direction of parallel hybrid, pure electric and hydrogen energy multi-power technology routes.

in addition, great wall motors is also actively developing green and low-carbon materials. we always adhere to the sustainable development concept of "reuse and recycling", and build a green circular economy by developing clean energy materials, low-energy materials, recycled materials and bio-based materials. we have currently completed the technical reserves of more than 30 low-carbon materials.

create high-quality products with a global r&d and verification system

great wall motors has many years of experience in vehicle r&d and has established multiple technical r&d organizations as early as 1998. in china, it has established r&d organizations in nine cities, including beijing, shanghai, tianjin, chengdu, dalian, and shenzhen. globally, it has established r&d branches in seven countries and 13 regions, including germany, india, japan, and brazil, focusing on building localized r&d capabilities and conducting targeted development and verification to support local product development and launch.

in terms of hardware research and development, great wall motors has invested more than rmb 5 billion to build a technology center with world-class performance development and verification capabilities. it has more than 1,400 sets of various test equipment and more than 2,000 test capabilities in multiple fields such as safety, emissions, nvh, reliability and durability, electronics and electrical, and intelligence.

in addition, great wall motors has also built multiple comprehensive test sites and high-temperature and high-cold test sites covering more than 100 typical road surfaces, which can carry out calibration tests in various extreme environments. there is also a smart transportation vehicle-road-cloud test site equipped with more than 200 scene facilities, which can carry out research and development of smart transportation systems, driver assistance systems, etc.

"in order to ensure that our products can meet the diverse needs of different markets around the world, we adhere to the concept of global development. from the beginning of design and development, we carry out localized verification around temperature, altitude, oil, driving habits and other dimensions and unique needs. we have accumulated tens of millions of kilometers of overseas actual road verification data, and have product development systems and capabilities for different overseas markets to ensure that they cover local environmental adaptability and comply with global regulations."

adhere to the ecological overseas strategy to create a more competitive system

although china's automobile exports have grown rapidly, compared with traditional automobile powers in europe, the united states and japan, chinese brands still need to improve their global market visibility and brand loyalty. great wall motors insists on "ecological overseas expansion", which means that while promoting its products to the world, it also expands its "research-production-supply-sales-service" overseas.

"we believe that the key words for internationalization today can be summarized as the 'new four modernizations'. the first is localization of production capacity. we implement a 'dual-wheel drive' of domestic and overseas operations to form a global production layout of '10+3+n'. the second is localization of operations. we have established local offices or wholly-owned subsidiaries in eight major overseas theaters, including the eu, asean, and latin america. we take local teams as the core of operations and conduct localized and compliant operations. the third is cross-cultural branding, integrating china's philosophical heritage of 'greatness through tolerance' with modern industrial civilization for symbiosis and co-development. the fourth is supply chain security. through strategic cooperation, local development and other means, the vertical integration rate with our parts is above 70%."

finally, wang yuanli proposed that chinese brands that have gone global or are in the process of going global should exercise self-discipline, stick to the bottom line, take the initiative to assume their responsibilities as chinese companies, and work together to build the global competitiveness of china's new energy vehicles, so that chinese brands can truly become world brands.