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phoenix auto news on august 31, at the chengdu auto show, the phoenix news frontline reporting team had an in-depth exchange with wang jiong, vice general manager and chief brand officer of dongfeng mengshi technology. they discussed mengshi's strategic cooperation, overseas market layout, product highlights, high-end customization, marketing strategy and future vision. the following are the details:

1. strategic cooperation: mengshi technology has reached cooperation agreements with huawei, catl, 360, etc. to introduce smart cockpits and smart driving systems, jointly develop off-road battery packs, improve battery performance, and continue to pay attention to the information security of vehicles and passengers. these collaborations are the integration of both parties' advantageous resources and capabilities. in the future, mengshi technology will also launch products in deep cooperation with huawei.

in response to the different battery requirements of high-end new energy off-road vehicles, catl will also develop batteries exclusively for mengshi technology in the future, which will be more suitable for off-road activities such as outdoor activities and long-distance crossing.

2. overseas market layout: dongfeng mengshi models have completed certification in the six gulf countries, the european union, russia and cis countries, and pilot vehicles have arrived in spain, italy, switzerland, norway and other countries.

sales have been achieved in saudi arabia, the united arab emirates and other countries, as well as in cis countries, including russia, belarus, kyrgyzstan, etc. this year's overseas sales are mainly focused on the middle east.

3. chengdu auto show lineup: mengshi technology brought its full range of models to the chengdu auto show, including weekend warrior, highland lion and other versions, showcasing mengshi models of different styles.

the jiaolong armor prototype car, which cooperated with the sequel of the movie "operation red sea", became china's first movie prototype car and is also a mass-produced sales car. it is planned to start delivery after the chengdu auto show. during the spring festival next year, car owners can drive their beloved cars to watch "operation jiaolong"!

the lawrence m800 interstellar battle vehicle customized in cooperation with lawrence also came to the chengdu auto show. this car is a high-end customized model brought by lawrence based on their modification concept combined with the hard-core off-road technology of mengshi, which also demonstrates the high-end customization capabilities of the model.

finally, there is an m-hunter hunter on the booth. this car is comparable to the brabus 900 climber. it is worth mentioning that this model priced at 3.68 million yuan has already received six or seven orders in the middle east.

4. high-end customization: mengshi technology continues to explore the high-end customization market and launches the "one car, one price, one person, one car" strategy. this includes setting up a customization and modification center in the factory to enhance the customization capabilities of interior decoration and personalized optional functional parts. co-create with users, absorb user design ideas, and launch more highly customized products.

5. marketing strategy: good products need to be talked about. mengshi technology pays more attention to experiential marketing, allowing users to perceive product performance through off-road tracks, off-road courses, off-road experience parks, etc. the second point is to implement circle marketing and accurately locate the target user groups, including military backgrounds, high-end off-road enthusiasts, entrepreneurs and outdoor people. mengshi technology has always attached importance to new media marketing, creating a brand communication matrix, cooperating with kols, and enhancing brand influence and sales. cross-border marketing: cooperate with the sequel of the movie "operation red sea" to promote products through the movie platform to enhance brand power and product sales.

6. future vision: we are committed to becoming the leader of oriental off-road culture and promoting the development of chinese off-road culture. through technological innovation and product launch, we will create the unique charm of oriental off-road culture and attract more chinese people to participate.

summary: this interview deeply discussed the strategic cooperation, overseas market expansion, product innovation and customization, marketing strategy and future vision of mengshi technology, showing mengshi technology's ambition and implementation path in the field of new energy vehicles. through multi-party cooperation, precision marketing and personalized customization strategies, mengshi technology is actively promoting the layout and development of brands and products around the world.