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phoenix auto news: on august 31, at the chengdu auto show, the phoenix auto front-line reporting team had an in-depth exchange with ms. li xiaojing, assistant general manager of the marketing center of the jetour brand division, and discussed several issues of concern to everyone about the jetour brand.

first of all, we all know that jetour auto has done a very good job in new media marketing. it can be said that the oem has personally participated in the marketing and directly faced users, gaining traffic and recognition. we asked ms. li xiaojing about this issue, and she said, "we don't have any 'secret recipe'. if jetour only does one thing, it must be new media. in 2021, we chose new media, in 2022, we believed in new media, and in 2023, we are determined to use new media. we have been walking on the road of new media. we currently have more than 6,000 new media accounts, and 55% of our sales come from new media orders. we advocate learning from the best and those who have achieved results, and we bring dealers together. dealers will also learn from each other. one of our dealers in xinjiang took the initiative to learn from our other excellent dealers last year. as far as i know, the travel and study expenses alone cost 1 million."

talking about this, we found that in the ecological chain of jetour, the relationship between dealers and oems is unity and common progress. ms. li xiaojing also agreed with this point. the dealers have a strong centripetal force for the oems, and the oems also have many ways to help dealers. "humility, eager to learn, and selflessness will always be jetour's core competitiveness."

ms. li xiaojing continued to talk about the more important role of new media, saying that it is a platform that directly faces and listens to users. our goal has always been to turn all user touchpoints into surprise points. for example, in live broadcasts, through interaction with users, we can directly understand their needs and provide users with products, services and experiences that exceed their expectations. i also use new media to contact users. when we really solve problems for users and gain their recognition, you will feel that this is worthwhile.

when jetour shanhai l6 was launched this month, jetour had a loud slogan, "the united states has jeep, the united kingdom has land rover, and china has jetour", and it has the ambition to become the "leader of china's travel off-road suv". in this regard, we interviewed ms. li xiaojing on this issue. where does jetour's confidence come from?

ms. li xiaojing said, "becoming the 'leader of china's off-road suv travel' is indeed the next goal for jetour. jetour has the confidence, ability and plan to move forward towards this goal."

confidence comes from strength. jetour is the brand that understands travel best among car companies and is the best at making cars among travelers. after 6 years of hard work, jetour has created the only "travel +" brand in the automotive industry from "0 to 1" and "from having to being excellent"; it has the most powerful "travel +" product lineup, covering all scenarios of family travel and off-road travel, achieving fuel and hybrid dual-end efforts to meet users' travel scenario needs in all regions; and through good things, trendy changes, rights and interests, and post stations, it has built the industry's first "travel +" ecology. these have actually jumped out of the product itself. jetour is building travel as an ecosystem.

in terms of sales, jetour has firmly ranked first among domestic suv brands. since the beginning of this year, jetour has achieved breakthrough growth in the terminal market, with cumulative sales of more than 316,000 units from january to august, exceeding the full-year sales in 2023. among the mainstream brands with monthly sales of 10,000 units, jetour is the first and only brand to exceed the full-year sales of last year in 8 months. moreover, its traveler and shanhai t2 form a "mixed double combination" and top the sales list of fuel and hybrid box markets respectively.

all these have given jetour auto great confidence. "in the future, we will not only become the first in the domestic box-type vehicle market, but also build the world's first 'travel +' ecosystem, become the world's first electric hybrid off-road brand, and let the world fall in love with 'chinese off-road'."

we can truly feel jetour's confidence from ms. li xiaojing's speech. in fact, when i participated in jetour activities before, i also found that jetour users have a very high recognition of jetour cars. this can be seen from the interaction between the brand and users in each event, and the smiles and recognition on their faces cannot be faked.

at this chengdu auto show, there was a shanhai l7 blasting car at the jetour booth. it had just undergone a blasting test, and we also talked about why we brought such a car to the booth.

ms. li xiaojing said, "this shanhai l7 blasting god car has just experienced the "flying slope blasting" challenge in beijing. in pure electric mode, it suffered 10 rounds of blasting and fell from a 1.9-meter high slope. as a result, the body frame is intact, the door opens normally, and the battery pack does not leak, smoke, or explode. we brought such a car to the booth so that everyone can see that jetour will never compromise on safety. i will also give a small preview that the shanhai l7 is a large family-sized seven-seater electric hybrid suv product that can bring high performance, large space, more comfort, and new experience to family users. it is expected to be launched in mid-to-late september."

in fact, judging from the development of jetour in recent years, jetour's products are becoming more and more beautiful and have a wider coverage, just like the traveler, which can accurately cover the needs and gain recognition from users.

finally, we also asked ms. li xiaojing, the shanhai t1 is a key model of jetour. can it become a hit car after it is launched on the market at the end of the year?

ms. li xiaojing expressed confidence that it would definitely become a hit. when asked about the reason, she talked about the hit gene of shanhai t1. shanhai t1 is a new member of the square box champion family. it can not only meet users' needs for light off-road, but also catch up with traditional suvs in driving quality. its user base is clearly positioned, that is, those who yearn for travel, in simple terms, those young people who want to enjoy the comfort of the city and are willing to go outdoors for fun. shanhai t1 is an urban suv with off-road functions. it can not only meet the personality of the city, but also cope with outdoor traffic. it can run from chengdu to qinghai lake on a single charge (comprehensive range of 1,400km). it also has trailer qualifications, can tow motorcycles, yachts, and rvs to travel, and can develop new ways of traveling with young people. so shanhai t1 has the potential to be a hit.

after a brief exchange, i found that jetour's brand executives are well aware of brand building, have a deep understanding of products, and have a very harmonious relationship with dealers and users. i think this is the kind of brand that truly takes consumer needs as its goal and works hard to build cars. we also look forward to jetour bringing us more surprises in the future.