hu yujian, president of dongrong financial services: driven by a sense of mission, do the difficult but right things
2024-08-31
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whether an enterprise can go long-term depends not only on whether it can meet market demand and whether its products and services are competitive, but also on its corporate culture. corporate culture is the "soul" of an enterprise, which includes a series of spiritual cores such as the enterprise's values and code of conduct. in a sense, the corporate culture of an enterprise represents the enterprise. with 14 years of industry experience, nearly 2,000 employees, covering more than 20 cities and more than 50 branches, dongrong is constantly moving forward under the guidance of this "soul" of dongrong.
-as the carrier of dongrong's corporate culture, "dongrong philosophy" has gone through 4 versions of updates and iterations-
buffett once said: "without a strong culture, there can be no great company." this is not empty talk.
01 do the hard but right thing
statistics show that the average lifespan of my country's small and medium-sized enterprises is only 2.5 years. the reason why dongrong technology group has been able to stand firm in the industry for 14 years is that the "soul" of dongrong has played a vital role.
taking the loan assistance market in recent years as an example, many business owners have taken advantage of the opportunities of the times and the industry to build their businesses. at first, the market did not have high requirements for products and services, but when the terminal market demand tightened, various problems of enterprises gradually emerged - the entry-level threshold was low, so many companies had no intention of doing research and development; in order to pursue profits, some companies continued to increase rates and reduce service quality; some even took risks and touched the legal red line, and finally were eliminated in a vicious cycle.
some people blame this on the overall environment, but in fact, the external environment is only a catalyst. its emergence only exposes these problems as early as possible. the elimination of some companies is an inevitable result of market development.
dongrong is a company driven by a sense of mission and values. in 2010, dongrong was founded with the mission of "making it easy to raise funds". over the past decade, dongrong has not pursued short-term, quick returns in the loan assistance industry, but insisted on doing difficult but right things.
-president hu yujian and employees with more than 10 years of experience in the group attended the signing ceremony of "dongrong philosophy 4.0"-
the six core values of "focus, dedication, excellence, innovation, teamwork, and reputation" are the beacons that constantly guide and correct the direction of dongrong's progress. dongrong people understand the significance of the difficult choices and persistence they have made over the past decade.
the two corporate books, "dongrong philosophy" and "dongrong discipline", are the best products of dongrong's "soul". they provide a complete risk management system. "ten commitments", "four standards", "principled and bottom line", "compliance operation", "be a conscience, assist loans with ingenuity"... these are the cultural adherences engraved in the genes of dongrong people. dongrong people never believe in any shortcuts. all the achievements made today, big or small, are the greatest compliments for the previous choice of "doing the difficult but right thing"!
- two major carriers of the "soul" of dongrong - "dongrong philosophy" and "dongrong discipline" -
02make your business one meter wide and one thousand meters deep
mr. hu yujian, president of dongrong technology group, often mentioned that we should "build a business one meter wide and lay a foundation one thousand meters deep."
in the loan assistance industry, many companies blindly pursue the current rapid growth, ignoring the long-term development and accumulation of corporate value. however, dongrong has always believed that only through continuous investment and focus, and through long-term accumulation in the industry, can it provide value to those who need funds for a long time, and can it continuously improve the "difficult and expensive financing" problem that has always plagued the financial industry, even if this process requires a time span of ten or even twenty years to achieve the so-called "success".
after deepening its presence in the industry, dongrong began to move towards platform integration. this not only means the integration of online and offline, the layout and construction of industry infrastructure, but also means the introduction of a new value concept.
dongrong app, a large money-raising platform launched by dongrong, is a purely online professional platform independently developed by dongrong technology based on new technologies such as the internet, big data and artificial intelligence. it builds a borderless, barrier-free and timeless communication and interaction platform for practitioners of banks and other credit institutions and the general public, greatly improving the efficiency of customers finding loans and reducing the customer acquisition costs of banking institutions, allowing limited credit resources to be effectively allocated more efficiently and steadily, creating value for banking institutions, demand users and the entire society.
-dongrong app interface function display-
this is also due to dongrong’s mission of “making it easy to raise funds for everyone in the world”. in essence, it is a business value-based business guided by the “soul” of dongrong.
dongrong believes that creating value for those who need funds is the only reason for the existence of the loan assistance industry. it believes that eliminating the prejudice of the outside world against the loan assistance industry is the starting point of the positive cycle of the financial market. it believes that embracing financial technology and big data can enable the industry to undergo a deep transformation and upgrade. dongrong believes in these, and even more in the power of "belief"!
the rise and fall of an enterprise depends largely on its "soul". dongrong has grown stronger step by step through a series of cultural inheritance and innovation. in the future, dongrong will continue to standardize loan assistance business and promote industry innovation. i believe that under the guidance of dongrong's "soul", dongrong will eventually set standards for the entire industry and realize its own greater value!
-hu yujian, president of dongrong technology group, donated to his alma mater (suzhou university of science and technology) on behalf of the group, actively giving back to the society-
dongrong technology group was established in 2010. it is committed to solving the problem of financing difficulties and high financing costs for small and medium-sized enterprises. through the internet's model innovation and technological innovation, it combines online and offline to provide one-stop financing solutions for large, medium and small enterprises. as the oldest loan assistance company, dongrong has developed into a leading enterprise with the largest number of employees and the widest coverage of cities in the industry, with more than 50 branches in more than 20 cities across the country. it has successively won the titles of shanghai high-tech enterprise certification, shanghai specialized and new enterprise, shanghai science and technology enterprise, and shanghai putuo district science and technology little giant enterprise.
dongrong insists on its mission of "making it easy to get financing for everyone" and has successively incubated multiple loan-assisting sub-brands such as dongfang financing network, dongrong financial services, and dongrong loan assistance, providing financial support for individuals and companies with loan needs. in 2020, dongrong technology group once again expanded its business and established a one-stop enterprise service internet platform - qiduoduo, which uses digital technology to promote collaborative innovation across the entire business chain, build an enterprise service ecosystem, and help domestic small and medium-sized enterprises develop healthily.
