chengdu auto show | volkswagen’s third joint venture in china is not at all nervous at its first exhibition
2024-08-31
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on august 30, the 27th chengdu auto show officially opened. byd reserved a hall for the first time, great wall motors exhibited six major brands on the same stage for the first time, and id. participated in the exhibition for the first time. there were many highlights in this chengdu auto show.
cover news noticed at the scene that although volkswagen's first smart electric coupe suv, id., was participating in the chengdu auto show for the first time, the design of the booth was particularly attentive. id. set up an independent booth for the first time and created an immersive "golden time realm". more than 20 suspended led screens overlapped and arranged, as if forming a pair of outstretched wings. the golden sand flowing on the screen, like an hourglass of time, conveyed the category proposition of "turning time into gold", seamlessly integrating art and technology.
it is worth mentioning that the ai smart partner (3d avatar) interactive device set up on site has become a popular check-in point. the audience only needs to take a photo of themselves facing the screen and select their favorite hairstyle, clothing, actions, etc. through the interactive device to generate their own unique 3d image.
as the protagonist of this exhibition, id.'s new iq. drive full-journey intelligent driving system, equipped with travel assist 3.0 (l2+) intelligent assisted driving, can help users cope with various complex travel scenarios, making driving easier and safer; rich in-car content ecology, triple mobile phone ecology (carplay, carlife, hicar) wireless screen projection, exclusive audio-visual entertainment space, etc.
in addition, according to official sources, in terms of sales channels, volkswagen (anhui) digital sales service co., ltd. has established an independent brand direct sales (dtc) new retail system and built a mixed sales model of direct sales and agency. by the end of 2024, id. unyx will open 4 direct-sale id. unyx experience centers across the country, and the retail network will cover more than 35 cities. by the end of 2025, it will cover more than 70 cities. in chengdu, id. unyx has opened a diversified sales network including id. unyx space, experience center, user center, etc., to provide worry-free purchasing services for users in the west.
in terms of energy replenishment, id. also provides worry-free charging solutions for multiple scenarios. in terms of public charging, id. integrates more than 700,000 charging terminals across the country, including 12,800 premium charging terminals provided by cams covering more than 200 cities, which can provide premium services such as 45-minute charging parking space reservation, dc fast charging, plug-and-play charging and free parking.
cover news reporter li jilong
