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interface news reporter wei yongmeng

the 27th chengdu international auto show officially kicked off on august 30. as the first a-class auto show in china in the second half of 2024, how the chengdu auto show will lead new trends in auto consumption has attracted much attention from the industry.

this year's chengdu auto show is unprecedented in scale, with the exhibition area jumping to 220,000 square meters, the highest in history. not only does it continue to have 11 exhibition halls from previous years, but it also uses hall 9 for the first time. the outdoor exhibition area has also been expanded and upgraded, with a super large 5,000 square meter automotive technology display area.

in terms of exhibitors, this auto show attracted nearly 130 well-known automobile brands and companies from around the world, covering the three major tracks of oil, electric and hybrid, and exhibited more than 1,600 vehicles.

on the first day of the auto show, 63 brand press conferences were held simultaneously in 12 exhibition halls on site, and a total of 73 debut models were unveiled, including 27 global debut models.

however, it is worth noting that the number of new car launches at this year's auto show is less than that of the previous two years. this is mainly because some blockbuster products were launched on the eve of the auto show, such as xiaopeng mona 03 and lantu zhiyin.

against the backdrop of continued internal competition in the industry, the concentrated release of new products by major brands is bound to distract consumers' attention, so some automakers choose to create a time difference and release them in advance to serve as a warm-up, focusing the auto show on the sales of new products.

at this year's auto show, some heavyweight new cars were also launched and unveiled. for example, the new generation of bmw x3 has a longer wheelbase and is expected to be delivered in the first quarter of 2025; zeekr released its first large five-seater pure electric suv for the mainstream market, the zeekr 7x, which is equipped with an 800v high-voltage platform as standard.the starting price is 239,900 yuan;the pre-sale of avita's third model, avita 07, has started. this is also the brand's first pure electric extended-range dual-power model.

judging from the area and location of each brand's booth, byd is undoubtedly the strongest player in this auto show. it not only occupies the c-position in hall 9, but also has its own dynasty and ocean series, and its brands such as fangchengbao, tengshi, and yangwang also appear collectively. in addition, the exhibition halls of the three first-tier luxury brands "bba" (bmw, audi and mercedes-benz) that have withdrawn from the price war also exceed 3,000 square meters.

according to the observations of jiemian news reporters on the first day, unlike the beijing auto show in the first half of this year, which had huge crowds of people everywhere, the chengdu auto show did not have so many people, and was more down-to-earth and pragmatic, with a greater focus on c-end sales. for example, almost all the staff of ideal and zeekr went live to sell cars, trying to seize the "golden september and silver october" sales season.

in order to promote consumption, chengdu also invested 100 million yuan to launch the third round of "new mobility, smart driving in chengdu" car consumption reward activity during the auto show. from august 30 to september 20, individual consumers who purchase new family passenger cars from participating auto sales companies in chengdu, submit complete information and successfully apply on the application platform, can enjoy a maximum reward of 8,000 yuan for new energy vehicles and 7,000 yuan for fuel vehicles according to the car price.