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big news on the first day of the auto show! byd finally takes action on medium and large mpvs, how should "xia" be positioned?

2024-08-31

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on august 30, the first day of the chengdu auto show, byd dropped a big bomb: it finally took action on medium and large mpvs.

dynasty network's first medium and large-sized "xia" was launched globally at this auto show. byd gave it a brand new name, dynasty, instead of the previously rumored "tang max". it seems that byd attaches great importance to it.

so, what kind of car is this?

1. what is the style of byd xia?

byd xia is the new "dynasty" series ip that byd has used for many years. what style does this car adopt?

first of all, it adopts the new "dragon face aesthetics" design, retains the large-size center grille, and the internal structure is similar to the dm-i models of han and tang, so it is relatively recognizable.

secondly, this is a medium-to-large mpv, and also the first medium-to-large mpv under the byd brand. it has a body length of 5145mm and a wheelbase of 3045mm, with a spacious interior space.

the rear design is of a fairly standard type, continuing to use the family-style "chinese knot" taillights.

2. what are the black technologies?

the interior of byd xia has not been announced, but the various "black technologies" used in this car have been released at the auto show.

in terms of power system, byd xia is built on a new generation of plug-in hybrid vehicle platform, has a plug-in hybrid-exclusive body structure, and is equipped with the yunnian-c intelligent body control system, which performs well in terms of comfort.

at the same time, byd xia will also adopt dm 5.0 technology, which will have good performance in energy consumption and endurance.

in terms of intelligence, byd xia will be equipped with dilink 150 smart cockpit and dipilot intelligent driving assistance system, and will also be equipped with high-performance chips. specific information has not been announced, but as a new ip under byd, this car should perform well in terms of intelligence.

in addition, byd xia is built based on the latest version of the c-nvap five-star safety standard, achieving a relatively high level in active and passive safety, three-electric safety, etc., which is also what consumers are more concerned about.

3. how will byd xia be positioned?

at this press conference, byd officially revealed two key pieces of information about byd xia's positioning.

first, this is a medium-to-large mpv; second, the price of this car is expected to start at 300,000 yuan.

but it should be noted that this car may not be launched until before the end of the year, and its positioning is likely to change.

the overall positioning of byd brand is lower than that of tengzhong. with tengzhong d9 occupying the high-end market of rmb 300,000+, byd is unlikely to attack this market again.

therefore, after byd xia is launched on the market, the price of its main models may be below 300,000 yuan. there will be no shortage of black technologies in terms of intelligent driving, power, and chassis, but the use of materials and other aspects may be reduced, forming a high-low combination with the denza d9.

then its competitors may be models such as buick gl8 and trumpchi m9.

there are quite a few new energy medium and large mpvs on the domestic market, but their prices are generally high. byd xia has the potential to capture potential users in the price range of 200,000 to 300,000 yuan.

conclusion:byd xia has been keeping its details under wraps, and not much detailed configuration information was released at this auto show. it may undergo some adjustments before it is officially launched, so what kind of car do you think it will be?