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auto-first | liu tianming from chengdu

on the eve of the 2024 chengdu auto show, mitime group and lotus jointly released the "road to champions" ultimate racing photo service. at the same time, lotus specially launched two limited edition models-emeya dark flower edition and platinum edition. its design is inspired by the black and white checkered flag of the f1 track. it will bring more personalized choices to users who love driving and accompany them on their own "road to champions".

mitime group has been deeply involved in the field of automobile sports, with the new business of the track as the core, integrating racing competition, automobile business, automobile experience, and cultural entertainment, to create an innovative, multi-level, and multi-dimensional integrated automobile consumption scene full industry chain. as one of the three major sports car brands, lotus has inherited 76 years of track genes and championship heritage, and continues to create the ultimate championship products and iconic experiences for users. this time, mitime group and lotus will make full use of their track resources and give full play to their respective deep accumulation in the field of events to create a "ceiling-level" race license training experience for users who pursue the dream of becoming champions.

the "road to champions" extreme track service uses the million-level all-around supercar emira as a training vehicle. the classic mid-mounted rear-wheel drive body proportions and short front and rear overhang design make emira light and dynamic. the porous design elements that can be seen everywhere and the waistline extending to the rear of the car highlight the high level of power performance. after a slight modification according to the standards of the china automobile federation, emira has become a track beast with extremely high playability and ductility, creating the ceiling of race license training vehicles and bringing the highest-end supercar training experience.

as one of the racing tracks in lotus' "road to champions" ultimate license service, chengdu tianfu international circuit can bring users the ultimate driving experience. the track is an f2 international track designed according to f1-level standards and has obtained dual certification from the fia ​​international automobile federation and the asian motorcycle federation (under certification). the first phase of the track is 3.26 kilometers long, 14-19 meters wide, with a total of 19 corners, a maximum turning radius of 500 meters, and a minimum turning radius of only 14 meters. the design of the track fully utilizes the changes in the terrain, forming a continuous corner with a height difference of nearly 20 meters, which is extremely challenging for the driving skills of the vehicle and the driver, but also brings unlimited driving pleasure.

during the three-day training, students will aim to become champions. they will be taught by professional coaches certified by the china automobile federation and winners of domestic and international competitions, as well as champion coaches from home and abroad. they will learn track skills with the students, and will be eligible to participate in class b events after obtaining a license. lotus will also work with mitime to hold the emira standard race, allowing students to drive lotus standard race cars on the tianfu circuit to compete, bringing them one step closer to their dream of becoming champions.

feng qingfeng, ceo of lotus group, which holds a national b-class racing license, took the lead in setting laps at chengdu tianfu international circuit. he said: "everyone who races on the track has a dream of becoming a champion. the original intention of the champion road racing license training is to allow friends who love driving to have the opportunity to receive top-level racing license training, stimulate their potential to win the championship, and accompany every user who dreams of becoming a champion to pursue and realize their dreams."

mingtai group ceo weng xiaodong feels the same about lotus' championship spirit and the owners' desire to drive. he believes that "lotus's persistence and unremitting pursuit of winning the championship coincides with mingtai's. we jointly create the champion road, which not only opens the way for students to advance to the championship podium, but also allows everyone to truly immerse themselves in the purest charm of racing."

he jiandong, full-time vice chairman and secretary general of the china automobile and motorcycle sports federation, spoke highly of this cooperation. "mingtai and lotus have joined hands to achieve a win-win situation. not only has it carried out active innovative exploration in the field of race license training, but it has also had extraordinary significance for promoting competition sports and racing culture. we hope to awaken more people's love for driving and help them embark on their own road to becoming champions!"

at the "road to champions" event, lotus specially launched new limited edition models. the emeya dark flower edition and platinum edition made a stunning appearance, with the black and white colors shining on the track.

as lotus china president mao jingbo said, "the racetrack is the home of lotus, and it is also the home of all lotus owners and fans. for lotus, the championship is not the end, and passion never ends. we also hope to bring the championship experience to every user!"

diving world champion mr. yang jian shared his love for lotus at the event. he believes that lotus is a true champion brand that has been insisting on ultimate control for 76 years. the emeya dark flower edition and platinum edition are exactly the "champion colors" in his mind, with a unique champion temperament.

the design of emeya flower dark edition and platinum edition is inspired by the black and white checkered flag on the f1 track. every time the black and white checkered flag waves, it means the champion crosses the finish line. the black and white checkered flag has become a symbol of motorsports, representing the glory of the champion, the coronation of the champion, and the spirit of the champion. black and white also represent the ultimate control and elegance, integrating rationality and sensibility, power and elegance, and perfectly combining the sports car genes of lotus with luxury style.

among them, the emeya dark flower edition is priced from 1.08 million yuan. it uses exclusive matte black paint and matte black carbon fiber for the first time. the craftsmanship is more complicated and the shape is more unique, fully demonstrating the unique temperament of the lotus black gold dynasty. it is matched with the classic "champion yellow" 10-piston carbon-ceramic composite brake system, which not only brings better braking performance and handling limits, but also pays tribute to the exclusive black and yellow body color of the evija x, the fastest mass-produced chassis in the nürburgring, allowing every owner to enjoy the championship moment of life.

the unique okaya white paint used in the emeya blossom platinum edition is inspired by akoya pearls. this white pearl contains a silky glow, making the emeya blossom platinum edition look like a pearl in a crown. the unique amber interior can refract under the light to create a clean and transparent atmosphere. the subtle color temperature makes the cockpit full of pleasure. the golden elements on the body symbolize the championship trophy. it combines pioneering innovation with artistic inspiration, and is a perfect combination of elegance and strength.

there are 4 versions of emeya fanhua platinum edition. the 6-piston caliper version of emeya fanhua l+ and s+ platinum version are priced from 698,000 yuan and 788,000 yuan respectively, and the 10-piston caliper version of emeya fanhua s+ and r+ platinum version are priced from 868,000 yuan and 1,068,000 yuan respectively, to meet the needs of different users.

in the future, lotus will work with more drivers who dream of winning the championship to race on the track, control themselves, surpass their limits, and awaken their driving instincts!