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focusing on immersive experience, u8 chengdu auto show was launched | 2024 chengdu auto show

2024-08-31

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auto-first|samar

how to play with million-level high-end new energy vehicles? the chengdu auto show has the answer. on august 30, the yangwang brand brought its yangwang u8 luxury version and off-road player version, yangwang u9, and yangwang u7 products to the byd pavilion in hall 9 of the chengdu auto show.

yangwang u8 released a luxury black interior and started pushing the latest ota upgrade. at this auto show, yangwang's automotive product experience and booth experience were upgraded simultaneously, allowing the audience to experience the charm of yangwang's technology on site.

welcome to ota release of black interior product experience upgrade

at the booth, yangwang's entire product matrix was on display, demonstrating many disruptive functions and presenting yangwang's rich technological achievements in vehicle intelligence. among them, yangwang u9 performed live dance with music based on yunniang-x technology, yangwang u7 showed its fixed-wheel lateral movement capability, and the public day will also add the yangwang u8 off-road player version of the vehicle-mounted drone system display.

through the wonderful exhibition car performance, yangwang not only showed the audience the unprecedented functional experience and scene innovation of its products, but also demonstrated the leading product strength created by ultimate technology at the industry event.

at the same time, the yangwang u8 luxury version has launched a new black interior. in the cockpit, the leather coverings are all selected from the world's top leather sources, especially the seats are made of top-grain cowhide nappa leather, using 78 strict traditional leather making processes, as well as customized gradient punching and quilting decoration, giving the cockpit a more luxurious and comfortable feeling. the yangwang u8 luxury version continues to sell well. with the launch of the black interior, yangwang will give users more choices and strive to continuously improve the car buying experience.

in addition, the yangwang u8 deluxe edition has received its seventh ota upgrade, and the yangwang u8 off-road player edition has also received its first ota push after delivery. the deluxe edition has added 11 new features, including high-speed navigation, easy four-way parking, and ai voice large model full-scene smart q&a, and has 8 function optimizations, including lane navigation and lever lane change.

emergency floating area becomes the focus

in addition to upgrading the product experience, yangwang has also upgraded the experience inside and outside the booth. at the chengdu auto show, yangwang set up a yangwang u8 emergency floating area, where visitors can make an appointment for a test drive experience.

the emergency floating function of yangwang u8 is developed for emergency escape in critical situations such as flooding during heavy rains and accidentally falling into deep water in the wild. during the auto show, yangwang hopes to make users more familiar with the product functions and uses of u8 through the experience and popularization of the emergency floating function.

in this exhibition, yangwang also fully integrated the local culture of chengdu, such as yangwang u9 performing sichuan opera face-changing and dancing to music. in addition, yangwang also specially set up two immersive experience areas: the dynaudio listening room and the mr experience space.

the yangwang u8 is the world's first car equipped with dynaudio's platinum evidence series car audio system, which transplants hi-end speaker unit technology into the car with extremely high quality, providing a detailed, warm, natural and pure sound experience for every corner of the car. in the dynaudio listening room, the audience can feel the auditory enjoyment of yangwang's high-quality car audio.

in the mr experience space, after putting on vision pro, the audience can interact with the u8 through vision, touch and gestures, and experience the visual shock and technological depth of the u8 from all aspects, from body color changes to wheel style selection, to in-depth analysis of the yisifang chassis and motor.

it seems that whether it is the u8 deluxe edition, the u8 off-road player edition, or the u9, the main focus is on on-site experience and personal feeling.