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elephant news reporter zhao wen and lu huaitao

as autumn approaches, the fragrance of fruits fills the air. from august 27 to 28, more than 50 editors and reporters from the news editing and gathering frontline participated in the fifth closed training of the elephant academy.

the fifth issue of elephant academy focuses on the theme of "achieving full platform coverage by 'eating all' inside and outside", and invites four senior expert lecturers on the front line of media integration to exchange and share their views on client content operation, internet user thinking, overview of the new media creative industry, and operation logic of popular short videos.

at the opening ceremony, hu shicai, deputy editor-in-chief of elephant news, as the leader of this training session, encouraged everyone to learn from practice and to go on to practice, and to better implement the slogan of elephant news "hold your dreams and be down-to-earth" in the daily work of editing and compiling.

"in the struggle to stand at the forefront of the news communication front in the new era with the spirit of swimming against the current, the content production, delivery and operation of the elephant news client and external platforms are crucial." zhao ruiying, executive director of elephant news, introduced the theme and content of this training session and expressed his expectations for the trainees.

in the era of "internet +", it is very necessary to have insight into the operation ideas and basic algorithm mechanisms of new media platforms. cheng lin from the daxiang news distribution center gave a lecture on the "app cultivation guide" on the essence of news client operation and ip shaping, and taught students how to rush to the daxiang hot search and achieve multi-channel coordination and efficient integration of resources.

during the question-and-answer session, facing the recommendation and selection mechanisms for the hot search list that the students were very concerned about, cheng lin pointed out that timeliness, title, original release and hot spots are four very important evaluation dimensions.

the core of internet thinking is user thinking. xia yousheng, deputy director of the elephant news broadcasting center, digs deep into user psychology and uses many vivid news cases from personal experience to demonstrate "how urban user thinking is".

xia yousheng pointed out that user thinking has been updated to "version 4.0". in the process of deepening the internet industry, we must be user-centric, regard users as "partners", and pay attention to users' experience and emotions. he called on the students to dare to try new things and be innovative.

wang haimei, a reporter from elephant news who just returned from studying in hong kong, introduced "creative industries and media platforms: a new perspective on news creation" based on what she has learned, introduced the concept of creative industries, and with the help of theories of scholars such as john hawkins and mcluhan, explained the platform iteration process from symbiosis to leadership and the history of expanding content boundaries from traditional media to smart interconnection, exploring new possibilities for creative industries to empower media platforms under the new era and new situation.

li jiemin, deputy director of the brand promotion center of daxiang news, shared "the operational logic behind the popular short videos", revealing the operational magic weapon for the popular short videos. the rich and colorful case introductions allowed the students to perceive the traffic code of the popular short videos in a concrete way, and the clear and organized exclusive secrets made the students say that "creating popular short videos is indeed a subject worth studying", and there are many tricks in the use of bgm alone.

after two days of learning, many students said they had gained a lot. during the course, the students listened carefully and interacted actively. the questions and answers were not only a collision of wisdom and experience, but also a true portrayal of the elephant news people adhering to the corporate culture of "holding dreams and being down-to-earth", seeking to grow innovative genes and continuously improve professional capabilities.

it is reported that the sixth session of elephant academy is under preparation. let us look forward to seeing you next time!

(source: elephant news)