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the literal meaning of niche is things and hobbies that are only accepted or recognized by a few people, and they are often grouped together with nouns such as personality and avant-garde. in the automotive field, the proportion of niche models is not high, and even fewer can be called successful. to put it bluntly, the essence of a car is still a commodity, and it needs to be widely recognized to sell in large quantities, and it is difficult for niche models to do this. however, there are also those who do not believe in evil, such as today's protagonist-audi q8. it is true that being too radical is paranoid, but the audi q8 perfectly balances practicality and personality. it is niche but not alternative. so, can the 2024 audi q8, which insists on sports and fashion labels, continue to defend the victory of niche models? this issue of "quality car selection" will analyze it in detail for everyone.

1. basic information and product highlights

the above manufacturer's suggested price only represents the price on august 5, 2024. if there is any change, please refer to the official website

the 2024 audi q8 has launched a total of 4 configuration models, with a price range of 786,800-1,084,800 yuan. although it is claimed to be a "mid-term facelift", the overall changes of the new car are not big. it mainly optimizes and upgrades the design and configuration. in terms of power, it still provides 2.0t and 3.0t v6 turbocharged engines as options.

in terms of appearance, the 2024 audi q8 has a strong and powerful front face line contour, and the redesigned smoked front grille creates a strong sporty atmosphere. in addition, the headlights are also the focus of this upgrade. specifically, the top-end model is not only equipped with laser headlights, but also provides four welcome modes, which is worthy of the reputation of "light factory".

the rear of the car is angular and matched with the classic audi q8 fastback design, which is indeed unique and beautiful. of course, in addition to the aesthetics, the larger tailgate opening area is also quite practical, making it very convenient to carry items. in fact, the fastback design is definitely not just for show. in addition to the elegant tail contour and line extension, as long as the body size is large enough, then its encroachment on the rear interior space is nothing at all.

in terms of power, the 2024 audi q8 offers two configurations, namely a 2.0t turbocharged engine and a 3.0t v6 engine + 48v mild hybrid system, and the transmission system is matched with an 8-speed manual transmission. it is worth mentioning that the new car is equipped with a quattro full-time four-wheel drive system with a mechanical torque limited slip differential as standard. for the audi brand, its importance and "totem" significance are self-evident.

2. product competitiveness analysis

the above manufacturer's suggested price only represents the price on august 5, 2024. if there is any change, please refer to the official website

since it is a niche model, there are not many competitors due to its small size. however, the interesting thing is that the few models are all familiar "old friends". from a macro perspective, the competition between "bba" covers almost all market segments, including today's protagonist audi q8. the other two brands also have their own coupe-style medium and large suvs, namely mercedes-benz gle coupe and bmw x6.

in terms of price, although the 2024 audi q8 has the lowest entry threshold, its top-end model is also the most expensive. compared with the price range of the other two competing models, it is "inclusive". in terms of the number of models, these niche models are basically "more expensive than more", and the choice is not particularly large. among them, the 2024 audi q8 and the 2024 mercedes-benz gle coupe both offer 4 configuration models to choose from, while the 2023 bmw x6 has a total of 3 models. in comparison, whether it is price range or number of models, the 2024 audi q8 performs very well.

specifically for vehicle configuration, we selected models with similar prices. in terms of body size, audi q8 has certain advantages in both length and wheelbase, and its performance is remarkable. in terms of configuration, audi q8's advantages are mainly concentrated in the auxiliary driving hardware, including front perception cameras and laser radar. as for steering wheel heating, sports-style seats and in-car fragrance devices, they are also configurations that the other two competing models do not have or need to be selected.

3. product quality & service trend analysis

as a mid-term facelift model, will the 2024 audi q8 have hidden dangers of quality problems? in this regard, we will start with the failure problems of the audi q8 in the past year and make a preliminary prediction on the development trend of quality problems of new cars in the future through the analysis of the failure problems.

by screening the complaint data of audi q8 models in the past year, it can be found that the complaint fault points are relatively scattered and are all in the single digit. further analysis shows that since the overall changes of the 2024 audi q8 are not significant, it can be temporarily assumed that the new car has the probability of the above fault problems. however, the actual situation will have to wait until it is put on the market for a period of time before a conclusion can be made.

with the continuous development of my country's automobile market, the level of pre-sales/after-sales service of brands and the quality of the purchasing experience have gradually become important factors affecting consumers' final purchases. therefore, based on the big data of chezhi.com, we will analyze the common service problems of brands in the past year to provide consumers with a more objective reference for purchasing models.

from the perspective of service complaints, "selling problematic cars" has become a relatively common service issue that car owners complain about the audi (imported) brand. further analysis shows that this type of service problem mainly comes from models such as the audi q7.

in terms of measuring the reputation of new car after-sales service, we will analyze the company's response to car owners' complaints and make a relatively objective prediction of the new car's future after-sales service reputation. according to the data from the auto quality network, the response rate of audi (imported) brand complaints in the past year was 100%, which shows that the manufacturer attaches great importance to the demands of car owners.

iv. after-sales service policy and network distribution

in terms of after-sales service policy, the 2024 audi q8 has a vehicle warranty of three years or 100,000 kilometers. in addition, audi also provides users with a number of after-sales service policies, including audi zhuo yue service, 24-hour roadside assistance, repair and maintenance services, etc. (please consult your local dealer for details).

after purchasing a vehicle, it is inevitable that daily maintenance of the vehicle will be involved. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers buy the brand model. according to statistics from the auto quality network, audi (imported) currently has 652 dealer stores in china, covering 31 provinces, autonomous regions and municipalities, among which zhejiang, jiangsu and guangdong provinces have relatively more dealers.

summarize:

objectively speaking, as a mid-term facelift model, the overall changes of the 2024 audi q8 are not big. it mainly optimizes the details to further enhance the sense of quality. the slogan of audi q8 is "seeing the world above the ground", which is not only domineering and worthy of the flagship status, but also the dynamic and fashionable appearance design is indeed very attractive. in my opinion, the so-called "niche" is nothing more than a concept given to it. to put it another way, for niche models, being able to continue is already a victory.