news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

"hip-hop circle" vs. "yiyou circle", two circles that have nothing to do with each other, have really started fighting in the past two days.

"otome game", the full name of which is "otome game", refers to love simulation games that target female groups. the targets of strategy are generally male characters, and a small number of games contain female characters that can be pursued.

on the afternoon of august 26, rapper pact released a diss song (a rap song written to attack or slander), accusing the girl game of borderline pornography,'poisoning the next generation', criticized by name"unscrupulous game manufacturers have a non-existent age review system"the accompanying picture is exactly what he refers to as a “bad” image, from the otome game “love and the space”.

pact said proudly: "as for those who want to scold us or rush us, call your friends and come together."

the harsh words were spoken in the afternoon, the lawyer’s letter was received in the evening, and the weibo post was deleted in the early morning.

a set of silky little combos went by, but the waves stirred up have not subsided. some music critics who stand on pake's side claim to sue the b-game players, and pake's brave declaration of war is making his fellow homies who have finally been forgottenthe dark history of illegal and disorderly conduct is once again brought to light by history。

when it comes to "poisoning minors", we guys really memorized the court verdict.

this situation is a bit like a person kicking open someone else's door and peeing on the floor, and a strong wind happens to blow, and the urine blows onto himself.

everything was fine, why did the trial go to b level?

the saddest thing about pakete’s diss song is the various talk shows and comedy programs that are currently on the air.

because this song fights for minors, contains chinese and english swear words, denounces soft pornography, and uses what the author considers to be "toxic" images as free video footage, its contradictory dramatic effect has won unanimous praise from a large number of netizens in its extremely short survival time:“this is the funniest video i’ve seen this year.”

before being deleted, pake's weibo post was forwarded more than 50,000 times and received 280,000 comments, occupying several high-ranking hot searches that even huang zitao's grand proposal could not achieve.

howeverin the beginning, the matter actually had nothing to do with pact.

the battle between the hip-hop and erotic circles was kicked off by nous, an independent rap label run by pakte.female rappernaiwan。

according to entertainment blogger @吃瓜众cj, at the beginning of this month, naiwan revealed on a social platform that she was an o-game player and expressed her love for a character in "love and deep space". some netizens suggested that she put the "dream girl" tag when posting related content, so that some users who don't want to see "fellow fans" (similar to "fellow fans", here refers to players who like the same character) can block it. the search engine told me that this mentality is called“shared rejection”(どうたんきょひ), which means that one develops a possessive desire towards the person he or she likes, is unwilling to discuss the topic with others, and considers people with the same interest to be "rivals in love."

naiwan also tagged it, but the tag is#tagsome people allow you to hit the dream girl, some people don’t allow you to hit the dream girl. i don’t know what’s going on. there are so many things. so let’s just leave it at that.#this can probably be seen as the first time naiwan had a disagreement with the yiyou circle.

naiwan's influence as an artist also makes the situation complicatedin order to defend her, her fans started to argue with gamers, and the angry players began to question the authenticity of naiwan's game. the confrontation ended with naiwan posting screenshots of her game level and krypton gold to prove herself.

last week, naiwan posted a vlog of himself buying peripherals for another o-game, "light and night love", and was again questioned about the inconsistency between the number of peripherals in the order and the video. it was inferred that naiwantake advantage of celebrity privilegesi went through the back door.post a single statement again to prove yourselfand posted a reply.

and where did pact appear? he appeared in the comment section.

one netizen dug up his comments and interactions with naiwan in june and left a message: "you're here at this time, you're also taking advantage of it." pake immediately responded: "your brother yiyou was touched on the chest again, are you unhappy?"

as you can imagine, this led to more verbal battles, until pact released a diss song.the issue of "scale" in otome games is pointed directly at, causing the conflict to completely go out of control.

to some extent, it has become a kind of reverse amway

on august 26, the night pact released his song,"love and space" whose game screen was used as a target issued a statementit stated that the video contained infringement and insults, and that it had collected evidence, and demanded that pact stop the infringement within 24 hours, make a public explanation, and apologize;

it didn’t take 24 hours. about 2 hours after the statement was issued, pact deleted the weibo post and posted a new video with a black screen and only the lyrics and subtitles. as a result, he was criticized:"a black screen is like declaring war on all b-games."at 2 a.m., the pure lyrics version of the mv was also deleted.

many netizens think that pact is a musician who used "love and deep space" as a targetweighing the pros and cons after background checks: nai wan has played three b-games in total, one of which is backed by netease, one by tencent, one with netease cloud music, and one with qq music. they can destroy the rappers' nests in a minute.the only exception is the company of "love and deep space", "paper games", which seems to have no background.

if parker is really so "snobbish", then we can only saytrying to pick on the weak but ended up hitting a brick wall——"love and the space" happens to be the top otome game in the world right now.

in the first half of 2024, the revenue of "love and deep space" reached 1.62 billion yuan, ranking first among mobile games for females in my country, nearly 1 billion more than the second-ranked "outside the world" by netease.

the chinese valentine's day that just passed was an important marketing node for b-games.this year, "love and space" is the only one that dominates the market.

according to qimai data, during the chinese valentine's day period from august 9 to august 11, "love and deep space" raked in 21.13 million yuan in revenue on the app store; "out of this world", which was launched at the same time, earned 3.95 million yuan in revenue, and its predecessor "love and producer" earned 380,000 yuan; and mihoyo's "undetermined case book" earned 47,000 yuan.

although papergames is not a giant company that has its hands in every industry,but when it comes to games for females, netease and tencent have to call them teachers.

the first game that made paper games famous in the industry was launched in july 2013.warm travels around the world, which was born out of "nuannuan's dress up story" created by a team of only four or five people with no experience when yao runhao, the boss of paper games, was a master's degree student. when dress-up games generally rely on advertising for monetization, "nuannuan around the world" has carved out a new track based on in-app purchases. paper games has successively launched "miracle nikki" and "shining nikki" around the nuannuan ip. the former was released in cooperation with tencent, and has taken a leading position in the dress-up game field.

changing clothes can be considered as a warm-up, and the game made paper games become extremely popular.

in december 2017, a game focusing on love, cultivation, and emotional companionshiplove and producerwithin one month of its launch, the number of installations reached 7.1113 million, the number of daily active users exceeded 4 million, 94.2% of which were female players, and the revenue across all platforms exceeded 300 million yuan. the high-frequency user name "li zeyan's wife" on weibo and the countless "bai qi's schoolmates" on taobao all originated from this game.

after this battle,the pace of female-oriented gaming has been accelerated.it is reported that within one year after the launch of "love and producer", there were more than 4,000 female-oriented games on the game download platform taptap. the scale of consumption by female users in the chinese game market was 31.23 billion yuan in 2016, and soared to 43.07 billion yuan in 2017.

the giants began to pour in.

since 2020, netease, tencent, and mihoyo have launched "traveler in time and space", "love and night", and "undetermined event book" respectively. according to the analysis of the commercial media "new standpoint pro", love games pay great attention tovisual presentation and narrative experience, and large manufacturers have stronger technical capabilities and production capacity, and paper games is no longer the only one.

after experiencing a burst of popularity and a blowout, the entire domestic b-game market later entered a relatively calm - and relatively bottleneck - period. until january 18 this year, several major game companies"the final battle for the top of national b": "love and deep space" and "beyond the world" were launched, and popular female-oriented games under tencent, mihoyo, and lingxi interactive entertainment also planned major events.

the final battle ended with the victory of "love and deep space". its global revenue in the first month of its launch exceeded 600 million yuan.set a new record for female-oriented games, of which overseas market revenue exceeded 100 million yuan.

to create greater glory, it is inseparable from the paper stackingemotional interactionin order to enhance the sense of immersion, papergames has added a variety of new technologies such as "player image customization", "ai customized voice", and "subjective perspective lens" - these links set up to evoke players' emotional responses have led to a trial of "scale".

to condemn b-games for engaging in soft pornography with righteous indignation is really like pretending to be ignorant while knowing the truth.

even though i don't play games at all, i know that in games that are played by certain people, scantily clad characters often appear, and what gender these characters are usually of.

perhaps it is because "female characters skirting the line" are so common that mr. pact does not realize that in real life no one actually goes out wearing that kind of clothing. instead, he is horrified by the half-naked men that can be seen everywhere.

after teacher pai made such a move, the small games that were originally quietly making money suffered a sudden disaster. netizens have sorted out"low age label + oversized scale"in the game list, the b games marked "17+" are basically nothing compared to them.

in fact,"borderline" issues in games have become so common that some players are fed up with it.

last year, "it's over! i'm surrounded by beautiful women!" was released, which led to a large number of real-life love games being launched online."low price, beautiful women, and borderline"the formula for getting rich.

image source: "entertainment capital theory"

starting out with the ambition to “copy the hit,” the feedback i received was “it’s over, i’m surrounded by marginal games.”

"entertainment capital theory" interviewed several game practitioners and players, and a game producer said bluntly: "i think if you really want to see the edge, why don't you just watch the color.what boys want in love is emotional value, just like the web dramas that are mainly aimed at women, they are dedicated to showing off their love to girls. "another creator of film and television games made a metaphor: "too many "end"-type dramas focus on beautiful women falling in love.like chili peppers, it gets boring if you eat too much. "

the game self-media "game teahouse" believes that the success of "end" does not come from "low prices, beautiful women, and borderline", but"characters, directors, emotional value", highly immersive and refreshing writing is its essence.

similar discussions actually exist in b-games.questioned for lack of "gameplay", "it's just a visual romance novel"; its selling point is the "beauty" of the characters and the "addiction" of the text; there is no gameplay to speak of.

the above practitioners' observations on "the end" may also be used to infer the o-game -"skirting the edge" is probably not the core of its survival.

as to whether "skirting the edge" exists and whether pact's accusation is valid, it depends on one's opinion.

after allthere is no real "game rating system" in our country.

according to the "regulations on the administration of online publishing services", online publications must be edited and reviewed by online publishing service units to ensure the legality of the content of online publications. before publishing online games online, an application must be submitted to the local administrative department. after review and approval, it must be reported to the national press and publication administration for review and issuance of a version number.

according to the gaming media "touch music", some countries have strict age classification. for example, in the united states, "ao" (adults only)-rated games may be "rejected" by retailers or game console platforms; in south korea, if you want to download "18+" mobile games, you must undergo strict identity authentication; and in my country,any game that has obtained a publishing license can be considered to have met the requirements for all-age games in our country's approval system.

the age groups marked on the app market are not ratings;"age-appropriate reminder"。

on december 16, 2020, the game working committee of the china audio-video and digital publishing association, together with tencent, netease, people's daily and other enterprises and institutions, jointly issued the "online game age appropriateness tips", which divided games into three levels: "8+", "12+" and "16+". the game working committee also emphasized that“age-appropriate prompts” are not ratings, nor do they mean that the game review standards will be relaxed.

although an "anti-addiction" system has been established for minors, the lack of age classification still makes the game a thorn in the eyes of many people like mr. pake who are concerned about minors. without a few reports, it cannot be considered a national hit.

game companies have to decide the "scale" by themselves.earn traffic and make moneyandno reports, no hatredmaintain a balance between.

at the end of 2021, mihoyo's game "genshin impact" announced a new character shen he. due to strong dissatisfaction caused by the exposure of his image, mihoyo immediately modified the character's portrait before it went online;

image source: "prophet travel news"

this in turn aroused the indignation of a large number of male players:we are the ones playing, who do you listen to?

there's nothing to ask, actually.if you want to make money from someone, you have to listen to him.

isn't this how the tacit understanding between consumers and merchants is cultivated? if you speak and he listens, it means he still wants to make your money and will take your feelings into consideration; if you speak and he doesn't listen, it means you are not the target user and there are many other options in the market anyway.

"genshin impact" wants to move from a "male-oriented" game to a "general-oriented" game. in addition to earning money from male players, it also wants to make money from female players, so it modifies the character images; games such as "azur lane" and "white forbidden zone" that are firmly on the "male-oriented" route, although they have been criticized for "skirting the edge" since they were launched, they have their own fan stickiness and can be considered a stable happiness.

however, today, news suddenly came out that "dust white forbidden zone" will remove some costumes due to "force majeure". it is said that it is because of a large number of reports.

in the final analysis, in the era of social platforms where every hobby can form a small circle,"self-growth in a circle"it has become a virtue, and accordingly,don't criticize others when they are doing things on their own., is also a virtue.

in real life, you can be detained for peeing in someone else's house, and the same goes for cyberspace.

frankly speaking, pact wanted to find a reason to attack yiyou, to vent his anger for himself and his mates. he could have used any other reason, but he chose to use the "poisoning of minors" argument. you see, it just hit a sore spot for his mates.

regarding the atmosphere in the rap circle, let me borrow a joke that female rapper yu zhen recently told on "talk show with her friends": i can't say it, (after all) i went to college.

under the banner of "caring for minors", they produce a daddy-style song full of swear words, and they treat b-sports as a soft persimmon and try to pick on it, making a big joke and thinking they are doing something groundbreaking.

since you’re a rapper, just be more real.